1. What’s Hot in Social Media

2. FSC Interactive

3. Andy Kutcher

4. What is Social Media?

5. But, What is Social Media? Social Media is any online or mobile network that allows people to congregate, share and communicate. It’s a party…. online

7. Customization Consistency Community Content

8. We know the digital era requires more content, not less. And it requires content edited and packaged in ways that help user access and allow for advertising placement. – Tom Curley, CEO of The Associated Press Content

9. What to Post Alumni News Alumni Success Stories University Press Releases Alumni Events University Breaking News Athletics Photos University Nostalgia (photos, videos, quotes, polls, etc.)

10. Consistency

12. Create a Schedule(and stick to it!)

13. Customization You forgot the first rule of mass media, Elliot! GIVE THE PEOPLE WHAT THEY WANT! - James Bond, Tomorrow Never Dies

14. com·mu·ni·ty /kəˈmyunɪti/ noun, plural -ties. a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists Community

15. What Channels Will Work Best For Me, as a Member of ALAE?

16. Facebook: Social Networking Site that allows for open communication between people and brands. 46% of Facebook users are 25-44 years old 81% of Facebook users have some level of higher education Twitter: A Social Networking and Microblogging site that allows for open, public communication in 140 characters or less. 57% of Twitter users are 25-44 years old 37% of Twitter users have a Bachelors Degree, at least YouTube: A video sharing website, owned by Google. The second largest search engine on the web. Average age of YouTube is 27 with 20% being 35+ 78% of YouTube users have some level of higher education

17. The ‘book

18. Facebook tops Google for weekly traffic in the US.

19. So you have a Facebook Page? Now what?

20. Using Facebook as a Brand Engaging on Facebook as a Page Customizing Your Page Finding Alumni through Targeted Ads Measuring Success with Insights Using Facebook Groups

21. Engaging on Facebook as a Page

31. Customizing Your Facebook Page

32. Page Settings

33. Facebook Places

34. Claiming Your Place

36. Facebook Deals

37. Creating a Deal

40. Customized Tab

41. Finding Alumni Through Targeted Ads

42. Facebook Ads

45. For Example… NSU: 29,080 Tulane: 44,760 Loyola: 18,880 Nicholls: 23,100 Centenary: 4,900 Dillard: 6,260 UNO: 36,340 LA Tech: 36,800 LSU Eunice: 3,200 McNeese: 23,960 Delgado: 16,320 UL Monroe: 28,820 ULL: 43,960

46. Measuring Success with Insights

48. Insights: Users

53. Insights: Interactions

55. Using Facebook Groups

59. On-going alumni events or organizations

61. There are more people on Twitter than the population of Sweden, Israel, Switzerland or Norway

62. Using Twitter as a Brand Speaking the Language Why Twitter Matters Using Twitter Lists Measuring Success on Twitter

63. Cocktail Party Rules of Engagement

64. Cocktail Party Rules of Engagement Don’t talk all about yourself Find the people who interest you Try to add value to the conversation Follow up with your new friends

65. Speaking the language RT @fscnola hosting a #socialmedia101 training session this morning!

66. Twitter Translator Saaay What?

67. Replies @ denotes a tweet sent to another Twitter user. @TiffanyStarnes see you in the park tonight!

68. Retweet Retweets are similar to forwarding a message in e-mail. They help grow communities and makes people feel good. RT @andyknola: Help raise money for Tsunami Relief: http://bit.ly/awsjah0

69. Direct Message DM is a private message that you can only send to those who follow you. D Adeletiblier Here’s my e-mail address andy@fscinteractive.com

70. Hashtag # makes a term into a keyword that is searchable, also used to imply sarcasm or humor @tiffanystarnes is speaking in tongues at #socialsummit @nolamaven @AmieSaint @glamourstar this makes me weep for America. #mariahcareybabynames

71. Why Twitter Matters

72. PR

73. Alumni Relations

74. Crisis Communication

75. To Accomplish Goals: Drive Alumni Giving Foster Alumni Relations Foster Facebook Growth

76. Monitoring the Conversation

77. www.search.twitter.com“search term” near:zipcode

78. TweetBeep

79. Using Twitter Lists

81. www.Listorious.com

84. Curate any professors/university resources

86. Success = ____________? “A leader has to be positive about all things that happen to his team. Look at nothing in the past as failure.” - Coach Mike Krzyzewski

87. Bit.ly

88. Who.Unfollowed.Me

89. TweetStats

90. Measuring Success on Twitter ReTweetist- Allows you to discover trends, popular topics and popular people by tracking Retweets (RTs) across Twitter. http://retweetist.com/ Twitalyzer- Twitter's most popular measurement solution for business and personal users, focusing on influence, impact and engagement. http://www.twitalyzer.com BackTweets- Get a comprehensive understanding of how your content is shared on Twitter, including tweet graphs, reach & impressions stats, influencer lists and more! http://backtweets.com/ TwitterCounter – Allows you to review your friends and follower growth by week, month or 3-month intervals. You can also compare your growth to competitors. http://twittercounter.com OneForty – All of the latest and greatest online and social media tools. http://oneforty.com/category/Analytics

91. YouTube

92. There are more than 2 billion views of YouTube videos everyday

93. Using YouTube as a Brand Popular Content Customizing Your Channel Adding Other Videos Measuring Success with Insights

94. Popular Content

95. How-To Videos

96. Behind The Scenes

97. Professional Videos

98. Keep it Short.

99. Customize Your Channel

100. Make Your YouTube Channel all About You!

101. Tag Videos & Create Playlists

102. Search Optimization

103. Adding Other Videos

104. Find Other Channels Like Yours

105. And…Comment!(with keywords!)

106. And…Subscribe!

108. How Do I Know if it’s Working? Analyze!

109. YouTube Insights