Optimizing PR Photo Opps on Social Media
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Long are the days of faxing press releases to a newsroom. Public relations needs to be social and images are a necessity to truly optimize online PR efforts.
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Optimizing PR Photo Opps on Social Media
- 1. Optimizing Your Photo Opps How to leverage images in social media 2/28/2013 Page1
- 2. FSC Interactive • Online and Interactive Marketing Agency • Specialize in Social Media Strategy, Paid Search Campaigns and SEO • Focus in Hospitality and Tourism Page2
- 3. Tiffany Starnes • Vice President of FSC Interactive • PR professional turned online addict • NOLA native with tours on both coasts Page3
- 4. Reasons to use social media • Meet the press • Meet your customer • Meet (and spy on)your competitor • Blow your own horn • Amass an army of supporters to blow your horn for you Page4
- 5. Page5
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- 9. Page9
- 10. Please support our cancer awareness effort… P a g e 10
- 11. P a g e 11
- 12. What should I post? P a g e 12
- 13. Photos • Events • Testimonials • Quotes • Get Creative! P a g e 13
- 14. P a g e 14
- 15. Infographics • Industry or cause related Statistics • Company successes • Who, What When and Why • Talking points • Service areas P a g e 15
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- 18. P a g e 18
- 19. Where should I post? P a g e 19
- 20. P a g e 20
- 21. P a g e 21
- 22. What is it? An online pinboard. Users search, share and collect images creating a virtual scrapbook. P a g e 22
- 23. Why you should care • 13 Million Users • Well-educated, those with higher income, and women are particularly likely to use the site • Each image is an opportunity to link to you website. • It’s easy to re-pin, making it a quick way to gain exposure and grow your community P a g e 23
- 24. Tips • Decide on Board themes • Make sure that you can regularly upload photos to your website • Vary your themes and take advantage of current trends • Search for the top users in your field and establish relationship P a g e 24
- 25. P a g e 25
- 26. What is it? A mobile photo sharing application. P a g e 26
- 27. Why you should care • 90M Monthly Active Users, 40M Photos Per Day And 8500 Likes Per Second • Doesn’t require or expect professional quality and filters help • New web presence offer greater exposure • Searchable hashtags allow for easy discovery P a g e 27
- 28. Tips • Download the app to your phone • Connect to Facebook and Twitter • Include appropriate hashtags • Aim, Shoot, Filter and post! P a g e 28
- 29. P a g e 29
- 30. What is it? 140 character microblogging platform. P a g e 30
- 31. P a g e 31
- 32. Why you should care • 500M users, 150K new users daily, 1.6B daily searches • Highly adopted and fast growing • Heavily used by national influencers and press • Hashtags for search can uncover great new profiles • Instagram photos no longer show in Twitter apps P a g e 32
- 33. Tips • Download the app to your phone • Be mindful of character length: Photos count for 20 characters • Live Tweet from events and include hashtags • Tag people in your photos for greater reach P a g e 33
- 34. P a g e 34
- 35. Well, duh, Tiffany! P a g e 35
- 36. Use Your Cover Photo And Your Icons! P a g e 36
- 37. Highlight Photos P a g e 37
- 38. To Recap… P a g e 38
- 39. Questions? P a g e 39
Notes de l'éditeur
- Jubilence
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- Stats from http://www.statisticbrain.com/twitter-statistics/