Potential customers are searching for your products and services in your own backyard - are you there for them to find? The importance of local listings to being found. Social Summit was a one day social media training workshop, at which FSC Interactive taught small businesses how to best use social media.

1. Local Search
Claim Your Business to Own
Your Presence Online
Social Summit 2010

2. It All Begins with a Search…

3. Dig Deeper

4. Business
Cannot Live on
Google Alone

5. Yahoo Locals
Yahoo! Local helps you find the things you need in your
neighborhood and beyond. It gives you the names and phone
numbers of local services and businesses, and also shows you
information related to them. For instance, you'll get the name and
address of your local deli, the time it opens, whether it accepts
Visa, and maybe even how helpful the wait staff is.

6. DMOZ
DMOZ.org - http://www.dmoz.org/
Also known as the Open Directory Project. Search for categories
where you would want to be listed, or search a competitor. This
will allow you to select and submit to the categories that are
specific to your industry. Multiple listings can be requested, but
are done individually. This is edited by volunteer editors for each
of the categories.
Highly valued by Google.

7. YELP
Yelp - http://www.yelp.com/
To get into Yelp, you have to create a regular member
account. Then you click on write review and search for
a business name that is not there. You are then
given the option to add the business. You already
know that asking friends is the best way to find
restaurants, dentists, hairstylists, and anything
local. Yelp does not monitor or edit the comments or
reviews made by its members.

8. Merchant Circle
Merchant Circle - http://www.merchantcircle.com
Allows businesses to claim their existing listing and
provide more detail, or create a free listing if none
exist. Opportunities for other businesses on MC have
the ability to contact your business through the
backend, as you have the same capability. This can
be used to make connections with those who offer a
complimentary service to yours

9. New Orleans
• WWL TV - www.wwltv.com
• WAFB - http://www.wafb.com
• Nola.com - www.nola.com
• Stay Local - www.staylocal.org
• Louisiana Weekly - www.louisianaweekly.com
• Gambit Classifieds- www.bestofneworleans.com
• StayLocal – www.staylocal.org
Real estate
• FindMyRoof - www.findmyroof.com
• Zillow - www.zillow.com
• ApartmentRatings - www.apartmentratings.com
• Rentometer.com - www.rentometer.com
• ResidentApproved.com - www.residentapproved.com
• ApartmentWiki.com - www.apartmentwiki.com
• Hotpads.com - www.hotpads.com
Geographic and Industry
Specific Listing Opportunities

10. Travel Sites
• TripAdvisor - www.tripadvisor.com
• Budget Travel - www.budgettravel.com
Food
• Chowhound - www.chowhound.com
• Restaurant Report - www.restaurantreport.com
• Restaurants & Institutions - www.rimag.com
• UrbanSpoon – www.urbanspoon.com
Services
• Angie's List – www.angieslist.com
• Craigslist – www.craigslist.comg
Review Sites
• Best on the Web - http://local.botw.org
• Tipd - http://tipd.com
Geographic and Industry
Specific Listing Opportunities

11. Where Else Could I Already Be?
• General Directory Sites
• Review Sites
• Industry Sites
• Membership Organizations

12. Other Online Opportunities