YouTube, Blogging and LinkedIn
101
General Heating and Air Conditioning

YouTube

There are
more than
3 billion
views of
YouTube
videos
everyday

Using YouTube as a Brand
Popular Content
Customizing Your Channel
Adding Other Videos
Measuring Success with Insights

Popular Content

How-To Videos

Behind The Scenes

Professional Videos

Keep it
Short.

GHAC Content
• How-to Videos
• Interviews with customers
• Interviews with staff/employees
• Interviews with Pat

User Generated Content – Things to Remember
There are three big things that matter for "User Gen"-
level content on YouTube.
1) Professionalism in production
2) Quality of content
3) Reliable schedule

How to Upload a Video

Add KEYWORDS
Once your video
has uploaded,
you’ll have the
option to add a
TITLE,
DESCRIPTION and
TAGS. Take this
opportunity to
strategically place
your Keywords!

Voila!

Customize Your Channel
Make Your Channel all About YOU!

Brand Your
Channel
(Background
Color, Logo,
Channel
Name)

Brand Your Videos (For Consistency!)

Choose the RIGHT Thumbnail
a picture says a thousand words

Make Playlists

Community

Encourage Comments
• Ask Questions in Videos
• Ask Questions in Description
• Offer Opinions

Find Other Channels Like Yours

Like Other Videos

Comment on Other Videos

Manage Your Channel

Dashboard (aka Quick Overview)

Uploads (all of YOUR videos)

Playlists (all of YOUR playlists)

Favorites (Videos You’ve Favorited)

Likes (Videos You’ve Liked)

How Do I Know if it’s Working?

YouTube Insights

YouTube Analytics

BLOGGING 101

What is Blogging?
• A blog is a discussion or informational site
consisting of discrete entries known as posts
• Many bloggers post daily, if not weekly
• Blogs serve three main purposes:
commentary on a particular subject; personal
online diaries; online brand advertising of a
particular individual or company

Why is Blogging (Regularly) Important?
• Foundation for Social Media activity
• Build your brand as an expert
• Build trust amongst your audience
• Increase your Organic Search
• Opportunity for internal-links and outbound
links
Consistency is Key

Blog Topics (and why YOU
Should be Writing)
• How-To Blogs (with embedded videos)
• Things to know about the HVAC world
• Information about GHAC Employees
• Information about heating and air in New Orleans

Blogging 101
• Stick to the Subject
• There is beauty in brevity
• Use keywords. Keywords, keywords, keywords.
• Stay consistent in timing and subject matter
• Diversify your content
• Proof. Proof again. And again.
• Establish a company voice
• Divide and conquer
• Develop a strategy and a content calendar

What is LinkedIn
• Online Professional Networking
• Who Do YOU know? Who do THEY know?
• Allows for endorsements and
recommendations for good work
• Great for recruitment and becoming an
“influencer”
• Offers advertising, great for B2B

Why LinkedIn is an Important
Marketing Tool
• It’s YOUR Professional Network – who do you know,
who do they know and who do you want to know?
• You can join groups, respond to discussions, become
an expert
• You can endorse and recommend your co-workers
• You can customize – add apps for Blogs, Twitter and
more
• More than any other social channel, YOUR audience
is on LinkedIn

Let’s Build Out Your Profile!
8 Easy Steps!

1. Fill Out Your Profile
Fill out your name –
how people in your
professional network
will find you
Your Professional
Headline – Choose your
Job Title or Experience
Your Location/Industry

Choose a Professional Photo

2. Add a Summary
Add a summary for your
professional
experience, career
goals, etc.
Add specialties like
event
planning, membership
services, etc.

3. Add Applications

4. Add Experiences
Add new positions or
Edit positions you
already have listed

5. Add Honors or Awards

6. Add Skills/Expertise

7. Education

8. Get Recommendations and
Endorsements

9. Join Groups and Add Value

Add Connections
• Who do YOU know?
• Who do THEY know?
• Who do you WANT to
know?

Click “Add Connections”

Your Network
• 1st = people you have an immediate connection with
(coworker, classmate)
• 2nd = people in you are likely to have a connection
with (People in your industry, city)
• 3rd = people you have connections in common with

Why You Should Get (and give)
Endorsements & Recommendations
• Always nice to reciprocate – endorse or
recommend those who do it for you
• Credibility – the more people who say you’re
good at what you do, the more likely I am to
believe it
• Shows you’re tech and social media savvy
• Search – everything on LinkedIn is Search
friendly, more
endorsements/recommendations = better
search