LinkedIn for Engagement in PR for Erickson Living and Maryland PRSA
•
0 j'aime•515 vues
LinkedIn for Engagement in PR for Erickson Living and Maryland PRSA, September 28, 2011
Recommandé
Recommandé
Contenu connexe
Tendances
Tendances (10)
Similaire à LinkedIn for Engagement in PR for Erickson Living and Maryland PRSA
Similaire à LinkedIn for Engagement in PR for Erickson Living and Maryland PRSA (20)
Plus de Engagement Strategies, LLC
Plus de Engagement Strategies, LLC (20)
Dernier
Dernier (20)
LinkedIn for Engagement in PR for Erickson Living and Maryland PRSA
- 1. 1 LinkedIn: The Best‐kept Secret in the PR Professional s Social Media Toolbox in the PR Professional’s Social Media Toolbox Fran Simon Fran Simon Chief Engagement Officer Engagement Strategies, LLC ‐‐‐‐‐‐‐‐ September 29, 2011 Erickson Living and PRSA MD Erickson Living and PRSA MD
- 2. 2 About Me * Inbound Marketing * * Webinar Production * * Social Media * **** LINKEDIN FANATIC ***** HASHTAG: #LI4PR
- 3. 3 A d Agenda 1. Context Setting 2. Overview 3. Lab 3 L b 4. 4 Wrap up 5. Homework
- 5. 5 What’s so great about LI? Stats • > 120 Million members • 200 countries • All Fortune 500 companies Business to business networking
- 6. 6 LinkedIn is about… Relationships
- 8. 8 Twitter Speed and breadth LinkedIn Depth and breadth Depth and breadth
- 9. 9
- 10. 10 LinkedIn
- 11. 11 Core Functionality •P f Professional P fil i l Profiles • Company Profiles • Groups p • Answers • Status updates • Recommendations
- 12. 12 Profiles on LinkedIn A very public bli company mosaic
- 13. 13 #1 Misconception #1 Misconception It’s for job searching
- 14. 14 #2 Misconception #2 Mi ti Build it and they will come
- 15. 15 You have to make something happen That’s h th Th t’ why they call it “interactive” ll “i t ti ”
- 16. 16 What can you do with LinkedIn? • Listen • Connect with Bloggers and journalists & ? Build B ild Credibility • Id tif influencers Identify i fl • Respond to problems • Build partnerships p p HASHTAG: #LI4PR
- 17. 17 HASHTAG: #LI4PR With whom should you connect?
- 18. 18 HASHTAG: #LI4PR Be an e investigator!
- 19. 19 HASHTAG: #LI4PR Influencers http://profmandia.wordpress.com/2010/05/14/vermont-state-climatologist-why-is-that-link-still-there/
- 20. 20 Goal: Attract connections HASHTAG: #LI4PR Engage
- 21. 21 Become a LinkedIn Superhero! • Gr8 Profile • Connect with people: • You know • You need to know • Who know people you need to know • U d t Status Update St t • Join groups, respond and share • Ask and answer questions
- 22. 22 Make your profile public!
- 23. 23 Goal: Build relationships and credibility 80% Value Added •About the industry About • From/about colleagues & peers 20% Promotion About your company news, products, & services
- 24. 24 What should you post? What should you post? • Blogs • Video • Email newsletters • Twitter • Events • News • Website • Other SM Pages/Groups
- 28. 28 Getting to the heart of the matter g Live Demo Li
- 29. 29 Social M di S i l Media POWER TOOLS!
- 32. 32
- 33. 33 Getting to the heart of the matter g Wrap up
- 34. 34 Crises management… Ci t On LinkedIn?
- 36. 36 Common Sense Tips! • Connect • Settings PUBLIC • Join Groups •U d Update status • Publicize LI profile • Website sharable
- 37. 37 Your LinkedIn Punchlist: Intermediate Join 50 Groups Ask & answer Qs in Answers A k f & give R Ask for i Recs Use Apps
- 38. 38 Your LinkedIn Punchlist: Advanced Start and manage a group Become an “Expert” in Answers Evaluate LI Pro
- 39. 39 To Love LinkedIn… Nathan Kievman http://www.linkedstrategies.com @nathankievman Jason Alba http://imonlinkedinnowwhat.com/ @jasonalba HASHTAG: #LI4PR
- 40. www.ESbyFS.com/LIPR2 y Twitter: @FSSimon Twitter: @EngageStrat LinkedIn: http://LinkedIn.com/in/FranSimon Email: Fran.Simon@ESbyFS.com 40