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Social media: So Much More Than Facebook- Secrets of Using LinkedIn and Twitter
1. Social Networking is SO much more
than Facebook!
The Secrets of Using LinkedIn
and Twitter For Professional
Engagement
Fran Simon
Chief Engagement Officer
Engagement Strategies
--------
November 17, 2010
Today’s Hashtag: #>FB
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6. Web 1.0 vs. Web 2.0 Cultural Evolution
Web 1.0
E Pushing out messages for
V
O TRANSACTION
L
U
T
I Web 2.0
O Using content to invite engagement
N
and INTERACTION
(That MAY cause transaction)
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Today’s Hashtag: #>FB
7. Personal Vs. Business Uses of Social
Networking
* Strategies * Tactics * Messages * Motivation *
2.0
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8. Engagement
Inviting people to interact is the inverse
of interruption marketing
VS.
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9. Engagement
Marketing. It’s not a dirty word. Get over it.
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Today’s Hashtag: #>FB
14. How often do you engage on Twitter?
35%
30%
25%
20%
15%
10%
5%
0%
Never Monthly 2X per Week Every day
17% of those on Twitter were “invisible”
15. Perceived Benefits of social media
Myths or Reality?
Inexpensive
Immediate
Pervasive
High-impact
Low barrier to
entry
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Today’s Hashtag: #>FB
16. Myth or Reality?
MYTH: Build it and they will come.
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Today’s Hashtag: #>FB
17. What can you do with LinkedIn
and Twitter?
• Listen
• Drive traffic
• Raise money Build Your
• Get and share info Brand!
• Get and share news
• Respond to problems
Credibility
• Share ideas
• Build partnerships
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Today’s Hashtag: #>FB
18. Who is/are your target audience(s)?
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19. Developing
Personas
Image from:
The Fluid Project
An open, collaborative project to improve
the user experience of community source
software
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20. Twitter and LinkedIn: All About
CONTENT!
Create
Share
Promote
Engage
Today’s Hashtag: #>FB 21
21. Where in the world will you get
content?
• Blogs: Comments, Posts
• Video
• Email newsletters
• Photos
• Events
• News
• Your website
• Your Social Media Pages/Groups 22
Today’s Hashtag: #>FB
22. Content
Goal: Build relationships and credibility
80%-90% 10%-20%
• About the industry About your
• From/about friends organization,
& followers products,
• OF VALUE and services
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Today’s Hashtag: #>FB
23. 3 Keys to Managing Content
for Listening and Sharing
Managing content:
The core of your
content strategy
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24. Profiles on Social Networking Sites
A very public
mosaic of your
organization
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25. Getting to the heart of the matter
The Sites 27
Today’s Hashtag: #>FB
26. Using LinkedIn for much more
than job hunting
* Word of mouth * Who you know * Who knows you *
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Today’s Hashtag: #>FB
27. LinkedIn Stats
• Established in 2003
• > 80 mil members - 200 countries.
• ½ members in the US
• Very focused development
• Free and paid memberships
Business to business networking
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Today’s Hashtag: #>FB
28. • Personal Professional Profiles (Core)
• New! Company Profiles
• Groups
• Answers
• Status updates
• Recommendations
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29. Getting to the heart of the matter
Live Demo
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30. Groups
Goal: Build relationships and credibility
1. Join 50 groups related to your industry:
a) Target market
b) Potential partners
c) Competitors
2. Lurk/listen
3. Post links to other content that relates
4. Ask/Answer questions
5. Share information about your
organization only when related
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Today’s Hashtag: #>FB
31. Your LinkedIn Punchlist
Join 50 Groups
Read, ask, and answer questions in Answers
Ask for and give Recommendations
Add to new Contacts
Update your Status
Update your Personal Profile
Create a Company Profile
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Today’s Hashtag: #>FB
32. To Love LinkedIn…
Check out Jason Alba
http://imonlinkedinnowwhat.com/
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Today’s Hashtag: #>FB
33. Twitter: Much more than “What are
you doing?”
A Video from Common Craft Twitter in Plan English
Today’s Hashtag: #>FB
34. But, what is it?
“Microblogging”- 140 character messages
Today’s Hashtag: #>FB
35. Tweeting In Action: Decoding the
Symbols
@Twitter ID
A tweet to a specific person that is visible to all
RT @Twitter ID= ReTweet
Broadcasting someone else’s tweet
D TwitterID
A direct message to a specific person
# = Hashtag
Hashtags define topics so they are searchable
Today’s Hashtag: #>FB
36. The Art of the Link and The
Art of the Hashtag
Link to an article
37. Getting to the heart of the matter
Live Demo
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38. Tweeting in Action
Tools you should use
• Tweetdeck Twitter “clients” or
tools that make
• Hootsuite tweeting and following
• Seesmic easier
• WeFollow Twitter directories
• Twellow that allow you to find
people you want to
• JustTweetit follow and let them
• Twitdir know your interests
Today’s Hashtag: #>FB
39. How to Get Followers
• Follow and RT influential Tweeters
• Use hashtags in Tweets
• Post high-quality content
• Search, follow, and RT in hastagland
• Participate in chats
• Promote your Twitter presence
• Have a contest
Today’s Hashtag: #>FB
40. Optimize Your Twitter Profile
Make sure your profile:
• links to your website, LI profile, or FB
page
• includes a description of your “brand”
and your tweets
• includes a picture (better than a logo)
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Today’s Hashtag: #>FB
55. Best Practice: 12 Participation Tips
10. Add value
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Today’s Hashtag: #>FB
56. Best Practice: 12 Participation Tips
11. Be a Mad Mixologist
Mix your social media presences, web site,
blog, communities.
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Today’s Hashtag: #>FB
57. Best Practice: 12 Participation Tips
12. BE NICE!
Behave like you
are interacting
with Grandma!
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Today’s Hashtag: #>FB
59. Connect with me!
Twitter: @FSSimon
Twitter: @EngageStrat
LinkedIn: http://LinkedIn.com/in/FranSimon
Email: Fran.Simon@ESbyFS.com
New site launching in December!
Currently: http://investigatorclub.com/webinars
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