FTI Fortify is an interactive tool to help corporates with online reputation management and crisis response preparedness.

1. Crisis simulations and workshops
FTI Fortify is a key component of FTI’s crisis preparedness and reputation
management toolkits and provides clients with a private, secure
environment in which to stress test capability and crisis processes.
FTI
FORTIFY

2. Fortify: Simulation
Working with clients we develop a bespoke and authentic crisis simulations that will:
Stress test your crisis
management teams by
seeing how they handle
communications in a crisis
Highlight strengths
and identify vulnerabilities in existing
crisis processes, structures and skills
Provide maximum realism and
participant engagement through
credible scenarios, authentic
social media and stakeholder
role-play, realistic news, blog
and forum injects, broadcast
video inputs, fully interactive
Twitter, Facebook and
LinkedIn-style feeds
Deliver total privacy by enabling
all aspects of the exercise to be
conducted on a secure digital
platform
Enable in-depth feedback
and analysis together with
recommendations for optimising
your crisis policies and processes
FTI works with clients to develop realistic and
relevant crisis scenarios. We then build your bespoke
crisis simulation platform and content – including
re-creating your presence on social media channels,
your website and email network.
PRE-BRIEFING
A typical three hour crisis simulation exercise
will include:
Session briefing and platform familiarisation (15m)
Live crisis simulation including authentic stakeholder
and social media role-play, realistic news, blog and
forum injects, broadcast video inputs, fully interactive
Twitter, Facebook and LinkedIn style feeds (2h15m)
Exercise de-brief covering what went well and areas
for improvement (15m).
ON THE DAY
FTI delivers an in-depth feedback and analysis report
covering recommendations for process, policy and
capability improvements.
FEEDBACK REPORT

3. Fortify: Workshop
Participants are separated into teams and
then briefed on a breaking crisis scenario
FTI set the scene by talking through
a specific crisis scenario relevant
for your business
Our platform allows teams to
‘compete’ in responding to a
series of difficult situations
including media and social
media commentary and
discuss their learnings in a
facilitated workshop
The workshop enables participants to be
stress-tested and trained in managing
crises during scenarios which are designed
to simulate situations that your organisation
may face during a real-life crisis
Our crisis workshops allow
teams to sample the challenges
posed by a live crisis within a
compressed timeframe and
without the attending and
intensity of a full simulation.
Workshops provide
communications practitioners
with a taste of the challenges
and dilemmas that real-life
crises present.
Participating teams are taken
through a crisis scenario step-by-
step. At each stage, participants
review and compare their
responses on-screen with other
teams; receiving instant reaction
and feedback.
With an emphasis on training and
learning, workshops represent
an ideal starting point for
individuals with less experience
in crisis management, for larger
mixed-function teams (20-50
participants), or groups from
multiple organisations.
Sessions typically last between
90 minutes and 2 hours.

4. Getting match-fit: our approach to workshops
Interactive
FTI Fortify simulation exercises
and workshops include the use
of hands-on, private digital
environments that enable
realistic and interactive social
media modules, stakeholder
engagement via email as well as
phone call role play
Bespoke
Every scenario is bespoke
to each client. Scenarios
range from data breaches
to fuel contaminations, from
grassroots boycott campaigning
to customer service issues
Relevant
As each simulation is unique
we’re able to deliver value to
all participants by tailoring
each session to the broadest
range of skill-sets and
experience levels
Cross-functional
Participants include all
individuals who would be
involved in formulating or
implementing crisis response
communications – typically this
includes team members from
communications, customer
services, marketing and senior
management
Ant Moore ant.moore@fticonsulting.com +44 (0)20 3727 1367
Andrew Williams andrew.williams@fticonsulting.com +44 (0)20 3727 1530