One of the biggest things that affects your business and your income is your level of self-confidence. You’d think it would be marketing and yes, marketing is massively important, but if you don’t have confidence in your abilities, if you don’t have confidence in your business or in what you’re doing you’re not going to get anywhere in your business.

1. How to Grow Your Confidence in Business
One of the biggest things that affects your business and your income is your level of self-
confidence. You’d think it would be marketing and yes, marketing is massively important, but if
you don’t have confidence in your abilities, if you don’t have confidence in your business or in
what you’re doing you’re not going to get anywhere in your business.
Why is that? It’s because confidence affects your actions and your actions create your habits
and your habits, which are the things that you do day in and day out, create your results in
business. Confidence is responsible for how many clients you have, how much you make, etc.
All of that is based on your actions. That’s why confidence affects every single aspect of your
business.
Confidence affects how you close the sale and how often you market. It affects your
willingness to do whatever it takes, how you follow up with prospects, how you reach out to
potential strategic alliances, how you network, how you speak, all of which determine your
number of clients and how much you make in your business. All of this confidence, affects the
money that you make in your business.
It’s easy for your confidence to take a hit. I know you know this because you’re maybe
experiencing it right now. Each time you don’t close the sale, there’s a little piece of your
confidence that gets taken away. When you make a mistake in your business (we all do) who is
the harshest critic? You know right? It’s you. I know because I’ve been here too.
Every time you lose a client or you don’t make a deadline or you don’t fill that program it
makes you question whether you’re really cut out to do this – being an entrepreneur. It all
stems from your level of confidence. If confidence is such an important part of the success of
your business, it’s really important that you guard it. Guard your confidence.
Allow me to share two simple things with you that I did, especially in the beginning when
things were tough, that allowed me to keep my confidence at a natural level. It kept me
persistent. This is not about inflating your confidence to an abnormal level. It’s about bringing
your confidence back to a natural level.
1. Read your testimonials on a daily basis. I know it sounds kind of silly, but one of the best
ways to get back to a natural level of confidence is to feed your mind with positive validation
that you are good at what you do. That inner gremlin, that drunk monkey inside, it’s so quick to

2. tear you down and to make you feel bad and to make you question whether you can actually
succeed in your business. Any time something bad happens, that inner gremlin is right there to
tear you down.
To counteract that you must counteract it with equal force. All you need to do is read your
testimonials or think about all of the positive things that you’ve done for clients or people in
your life especially around you business, all the people that you’ve helped along the way. A lot
of people look at their life or their business like 98% is going badly and only 2% is going well,
but that’s not usually the case.
Usually only 2% is going badly and 98% is going well because you’re making progress and
you’re putting one foot in front of the other. Remember, building your business is not a race.
It’s pace, not race. The day you plant the seed is not the day you eat the fruit. There is some
time in between and that time sometimes makes us question, “Am I good at this?” Instead of
focusing on that, focus on what is going well. Focus on what your clients have gotten from you
and you’ll have the confidence to keep going.
2. Keep a ‘kind words’ folder. You can do this on the desktop of your computer where you
move over some emails from clients who are getting great results or you paste some of the
screenshots of a note from a gushing client who left you a note on your facebook wall. You can
even create a physical basket and put it on your desk, where you put cards that you’ve
received, little notes of encouragement, words from client who said that you’ve changed their
lives.
That’s what I do. My team calls it the Good News Basket. I call it my Kind Words Basket. It
contains otes from my clients about how I’ve changed their lives, stories along the way, notes
that my team prints up for me from emails that have been sent. It’s a big pile of love.
The reason I keep this is because just like anybody else in business, there are going to be days
where the going gets tough. And it always will because at each new level there’s a new devil,
but you can just feed the positive part of your soul so that you regain you confidence and you
keep going.
Remember, you started your business to make a difference in people’s lives for the highest
good of all. By feeding your soul with positive validation, it allows you to ignore that drunk
monkey and to stay in faith, that you are here to change the quality of peoples’ lives through
your business and when you do you’re going to persevere. It’s those people who stay the
course and persevere that ultimately win in business. You can do this.
Your Client Attraction Assignment
Stay in positive affirmation. Read your testimonials and keep those little notes and read them
when the going gets tough. You’ll see a big difference in your self-confidence in no time. Good
luck!

3. Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System,
the proven step-by-step program that shows you exactly how to attract more clients, in record
time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing &
success mindset articles on attracting more high-paying clients and dramatically increasing your
income, visit http://attractclients.com