Contenu connexe Similaire à Creative Thinking (20) Plus de Fabio Arangio (6) Creative Thinking4. creativity vs innovation
“think again”
the ability
to give a new interpretation
to something
we already know
© Fabio Arangio - Graphic designer & instructor
8. Requirement no.1:
knowledge
no matter if you have to re-think in a new
creative way a product or you have to
contribute to create an innovative one,
you better know what you are talking about
© Fabio Arangio - Graphic designer & instructor
9. no matter if you have to re-think in a new
creative way a product or you have to
contribute to create an innovative one,
you better know what you are talking about
Requirement no.1:
knowledge
study ;-)
© Fabio Arangio - Graphic designer & instructor
11. re-thinking the product means that you actually
start from the product, don’t miss it!
understand the product and all its features and
think about it from a different point of you
mistake no. 1: you innovate instead
don’t miss the product
© Fabio Arangio - Graphic designer & instructor
12. client
point of view
a matter of
point(s) of view
user
point of view
market
point of view
production
point of view
© Fabio Arangio - Graphic designer & instructor
13. we all are creative
© Fabio Arangio - Graphic designer & instructor
14. why are we creative?
© Fabio Arangio - Graphic designer & instructor
15. why are we creative?
supercompensation
© Fabio Arangio - Graphic designer & instructor
16. why are we creative?
supercompensation
Supercompensation is a phisiologycal feature coded in our genetics,
it is what makes us improve in any aspects of our life.
Supercompensation works in a simple way:
once we face a new challenge, we don’t only learn how to face it
but we also get ready to an even more complex one.
I believe this is the core of our creative thinking ability.
© Fabio Arangio - Graphic designer & instructor
17. we all are creative
creativity is a method
the ability of being creative is an innate skill common to all human being
with no actual distinction
the ability of expressing our creativity may vary though
why?
© Fabio Arangio - Graphic designer & instructor
18. if I can be creative,
then why I am not?
© Fabio Arangio - Graphic designer & instructor
19. what limits
our ability of being creative
lack of
knowledge
un-creative
enviroment
lack of
self-esteem
lack of
a method
© Fabio Arangio - Graphic designer & instructor
22. enviroment
creativity needs a creative enviroment
in order to show up
the sons and daughters of artists are likely to become artists themselves
it’s not genetics*
it’s the enviroment you grow up with
* an extensive Danish study reveals
that the adopted child will likely be more similar to the new parents than the biological ones,
it’s not about genetics, it’s about the enviroment we live in
© Fabio Arangio - Graphic designer & instructor
27. self-esteem
creativity needs you to focus on the matter
not on you
if you fear whether you will be able to get a good idea or not
you are actually not thinking about the idea at all
© Fabio Arangio - Graphic designer & instructor
28. win your fears
be confident
it will work out ok
© Fabio Arangio - Graphic designer & instructor
30. method
the creative spark needs
a method to light it up
the association of ideas
(i.e. brain storming)
© Fabio Arangio - Graphic designer & instructor
34. creativity is not random
even if it may seems it is
i.e. we are not able to express an absolute random idea or number
any number you “randomly” think of is actually associated to a logical event that happened
ex nihilo nihil fit
nothing comes from nothing
© Fabio Arangio - Graphic designer & instructor
35. the process of the creative thinking may be too complex
to be predictable
but it is still a flow of information and association of ideas
elaborated by our brain
creativity is not random
even if it may seems it is
© Fabio Arangio - Graphic designer & instructor
37. what limits
our ability of being creative
lack of
knowledge
un-creative
enviroment
lack of
self-esteem
lack of
a method
© Fabio Arangio - Graphic designer & instructor
40. Is it really empty?
© Fabio Arangio - Graphic designer & instructor
44. It is a space waiting to be arranged
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45. It is a space waiting to be arranged
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46. It is a creative space!
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47. we all are creative so are you
You need space to design!
© Fabio Arangio - Graphic designer & instructor
51. negative space
as complementary to “positive space”
it is an “active” space
and part of the design itself
ultimately it is the space that hosts our creativity
© Fabio Arangio - Graphic designer & instructor
52. FROM THE GRAPHIC DESIGN LESSON
© Fabio Arangio - Graphic designer & instructor
53. FROM THE GRAPHIC DESIGN LESSON
© Fabio Arangio - Graphic designer & instructor
54. FROM THE GRAPHIC DESIGN LESSON
© Fabio Arangio - Graphic designer & instructor