1. Case Study | AU
Results
• 10X ROI on Facebook advertising spend
• 3,000 leads/month generated from Facebook
• Facebook exclusive free delivery campaign delivered revenue of over
Online retailer sees 10X ROI on Facebook $7,000 AUD in just 3 hours and 20% above average order value
advertising spend
• Christmas campaign generated revenue of over $30,000 AUD in just
6 days using Facebook Ads”
Goals
oo.com.au used Facebook to:
• Build stronger bonds with its customers “Shopping is inherently social and platforms like
• Create an engaging environment t0 develop brand Facebook not only give oo.com.au a chance to
advocacy promote great products and develop brand loyalty,
• Generate leads through contests and promotions but also an opportunity to build long lasting
relationships with our customers.”
Approach
Build The retailer focused on creating a social shopping
Alfredo Caballero
environment on the Page.
Connect Online Marketing Manager
• Profile photo clearly mentions the store name renders oo.com.au
Engage
well in the ads
Reach
• Cover photo depicts the latest products on sale
Influence
• Apps are hosted as Page tabs and feature promotions Build Engage
and contests
• “About” section provides complete details of the store,
including physical address
• Check-ins are enabled at physical store location
Build
Connect
Facebook Ads are utilized to drive users to the company’s
Page on Facebook.
Engage
• Contests for free giveaways advertised to prospects
Reach
Build
• Ads were created for special occasions and events like
Influence
Valentines Day
Connect
Engage The store keeps its 50K strong fans engaged with the
brand by:
Reach
Build
• Hosting contests via apps
Influence
Connect
• Posting about promotions and limited time offers
Engage
• Notifying fans about products available at the online
store Connect Influence
Reach
Influence The company used Facebook to amplify the brand’s
exposure and reach friends of its fans.
• Used sponsored stories to connect with friends of
fans and drive acquisition of customers with similar oo.com.au is Australia’s leading online department store.
demographics.
facebook.com/oo.com.au
• Used Promoted posts increase sharing of content
Facebook: Building Essential Connections