Originally presented at WARC "Online Research Now & Next" 1 March 2011, London, this slide show delves into how to get deeper insights out of data by combining one set of data with another set.
Rather than just looking at social media volumes, or a market research online community's responses, this presentation will show you how you can combine different types of data for better insights.
3. “We talk of the relationships consumers have with our brands as if they were primary but the data points to things being otherwise. Consumers’ most valuable relationships are not with brands but with other consumers” Mark Earls
8. SMinR 2010 “most researchers are not immersed in it…social media is still viewed by many as just a tool rather than as an immersive environment.” full Social Media In Research 2010 Study at http://www.facegroup.co.uk/category/sminr
9. Currently we look at social media like a butcher looks at a carcass Cutting by keywords Aggregating by channels Weighting by influence
15. A few types of available data… Social Location Behavioural
16. Social+Behavioural Data will lead towardsPersonal Predictive Agents Location data as “Remote Control for Reality” (Amber Case) Networks of sensors will make for a sentient web of sentient objects
17. In the near future we are going to ‘wear data’ like we wear clothes* *Provided we get granular control over it
21. We are increasingly able to access vast amounts of information in a structured way through APIs
22. Access to real-time data allows us to: Authenticate information Be adaptive, optimize product and strategy Increase satisfaction Better understand context and behaviour Predict future behaviour
23. It’s up to us to come up with creative ways to join the dots
25. the packaging looks cool but... PICTURE POLLS This is social media mining. How do we augment it? CHAT love this ad... did you hear that.. saw this on fb BLOG this is cool.. check this out VIDEO action web scan action targeted monitoring feedback feedback noise reduction refined mentions feedback feedback analysis reporting