Rapid Response Research is an agile philosophy of market research that can enable you to provide market research insights quickly and on time.

1. FACE RAPID
RESPONSE
RESEARCH

2. UNDER PRESSURE?
When you’re up against time,
And your client’s breathing
down your neck,
You need a quick
turnaround,
And you don’t know
what to do,
Who you gonna call…?

3. FACE RAPID RESPONSE RESEARCH
FACE Rapid Response Unit Method
UNIT
Photo by Flickr user Narmi_I

4. Rapid Response in Action:
Project Reload
Working with a design agency
around new confectionary
packaging
Standing online communities in
FR and ES
18 participants in each market,
aged 16-17
Three phases, occurring over
three sequential weekends
Photo by Flickr user Jos Dielis

5. 1. TERRITORY TESTING
2. IDEA
TESTING
3. FINAL
VALIDATION
Photos by Flickr users: kcp4911, khalid Albaih, USAG-Humphreys

6. Benefits
Visible, tangible effects of research
seen
– At each stage, we see the direct
results of our work
Community becomes actual
community
– Regular, recurring phases means
participants build rapport with us
and each other
Opportunity to get deeply involved
in creative process

7. Things to remember
Organisation is key!
• It’s easy to overlook something due to
the time constraints
Need to be strict with client, re:
stimulus deadlines, task plan sign-off
Need to reconcile need for
adaptability with rigidity in terms of
deliverables

8. Potential Pitfalls
Scope creep
• Casual nature of relationship means proposed
deliverables are more subject to fluidity
Top-line reports become more significant
• Due to tight timelines, the client tries to get as
much as possible as soon as possible
Need to set out exactly what is deliverable
when
Task Plan can become overloaded, as last-
minute additions become bigger and bigger

9. Thanks!
@facecocreation
info@facegroup.com
www.facegroup.com
Photo by Flickr User
emilydickinsonridesabmx