1. Evaluation
Teaser Trailer, Film Poster, Magazine Cover

2. My media products both uses and challenges conventions of real media
products. As the genre of my trailer is thriller, I had looked at professional
teaser trailers of the same genre, and noticed what themes I could notice
from all the products, and decided to imitate this in my own teaser trailer.
What I noticed is that in each trailer, they all had suspense, tension and
mystery. I decided to incorporate each of these features in my teaser trailer
so that my audience could recognize what genre the film was just by
watching the teaser trailer.
My product also challenges conventions, as the characters used are not that
of a typical Hollywood teaser trailer. I decided to have two female characters
and one male character with a minor role. In most of the professional teaser
trailers I had seen most of them had moth male and female characters with
male characters being the most dominant, I decided to challenge this
convention and instead have lead female characters.

3. Here you can see the characters I had chose for my
teaser trailer.
Here you can see the characters I used in my film, I decided to go
for working class people, instead of middle class people that is
usually seen in most thrillers. Also I choose to have on scene set
in a small cafe instead of a restaurant to show the type of movie
it is.

4. My product uses conventions, through the camera shot, editing and mise-en-
scene. The shots used added to the suspense of the teaser trailer. I used a
range of shots, such as close ups and over shoulder shots. The camera shots
help establish the genre, as seen below the over shoulder shot adds mystery.
While I was producing my trailer, I decided to have different locations with
different lighting as it also helps the audience see that the genre of my film
which is thriller.

5. From the research, I seen most of the teaser trailers I have analysed use a range
of transitions, so I decided to do the same by using allot of Fades, I decided
to have fades that help transition to other scenes.

6. During the editing process I decided to use very little
narrative as I didn't want to give to much away and in
other professional teaser trailer I had seen the actions
of the actors and their mise- en- scene e.g. facial
expression give the teaser trailers more tension and
builds the suspense well rather that the text or
narrative.

7. As I noticed from the three movie posters I had
analysed I saw that the credits need to stand out
and it also need to mention the name of the
characters and the director, as well as the
production company and features for example
soundtrack.
Also in the three movie trailers I analysed they all had a tag line
underneath the title that gives the audience an insight about what the film
is about. So decided the tag line on my film would be `this July the secret
is about to be revealed’. As my film is about a secret I decided to have that
mentioned on my film poster it also tells the audience the genre of the
film.
The title `Hidden Notes’, I
decided to have the title in big
bold metallic font so it stands out,
that why I also decide to make it
the largest font on the poster as it
shows the name of the film.

8. When deciding on the main image for my poster I
wanted a image that showed the audience the genre
of my teaser trailer. So I decided to have an image of
the main character looking back , as If she was being
followed.
Then I decided to blur the background of
the picture so that the main focus is on the
character in the film, as the rest of the
background have no relevance to the film. I
also decided to do this because of the
rubbish bags in the back of the image.

9. Professional Film poster

10. My Film Poster

11. For my magazine cover I choose Sight and
Sound magazine, as my teaser trailer is not a
main stream film, its more indie, and when
analysing professional magazine covers sight
and sound was the best magazine for my film
and If my film teaser trailer was made into a
film I believe Sight and Sound would be the
magazine as it appeals to the niche market
my teaser trailer targets.
The cover line has very large font and attracts the audience,
in most of the Sight and Sound magazines the cover line
stands out from the background image so I decided to have
the same convention in my magazine cover.

12. The cover lines on my magazine cover, have different
promotions (movie poster)
And are different colours that are a smaller size of the
cover line. I made them like this because I want them
to be noticed by the audience, but I don't want the
cover lines to be the main focus of the magazine
cover. The cover lines is supposed to be read after the
audience have looked at the initial image and the
main cover line.

13. I first decided on the image I would use for my magazine cover
I then increased the brightness of the photo so the image
would look luminous and to blur the background out. I then
decided to take the sight and sound logo and place it on the
top left hand corner of the magazine cover as I see this a lot in
most Sight and Sound Covers. After I added the font, barcode
and price for the magazine.

14. Professional Magazine Cover My finished Magazine cover

15. The Masthead
`Sight & Sound’
Price of magazine
The image of
the main
Cover Lines, character
showing the
name of the
actors and
information on
other films
Cover line , the
title of the film Barcode
`Hidden Notes’

16. I used bold font in both my
teaser trailer, magazine cover
and poster. A feature that is
similar with all three products is
the colours used, e.g. They all
have grey, red and black
colours.
In all three products the name
of the film is seen in large bold
font I made it this way so that
its is easy to see they are part
of one campaign.

17. All of my products are effective and
all are part of one campaign as they
all have the character. They also all
seem to have mystery incorporated
into all of them.

18. Audience Feedback Teaser trailer:
Gavin’s Response:
The teaser trailer, is very eye-catching, it engages the audience, and doesn't give way
the secret of the film, it also makes the audience want to continue watching, the
only thing I would say that needs to be improved is the slight technical problems
with the sound, the ambient sound in some scenes was a bit to loud. On the other
hand the transactions were good, and it did what it was supposed to do which is
tease and made it made me want to continue and find out the secret.
Mary’s Response:
The teaser trailer is really good, the background music could of been a bit louder to
drown out unwanted sounds. Also the transitions could of been more fluent, but
the teaser trailer its in terms of engaging the audience it does this well, made me
want to continue watching and the camera shots are amazing.

19. Chevelle’s Response:
I love the teaser trailer . The acting was amazing and very believable. The teaser
trailer was well constructed with a very effective storyline. The music has an
eerie , mysterious ambience to it and harmonizes with the plot. Definitely
makes me want to watch this movie. I also ant to know what exactly they did.
Akeema’s Response:
I really liked it, I thought the backing track went really well the trailer , makes it
mysterious also dangerous,. The transitions were smooth and really effective
when moving from different scenes. The only thing I would say is that the
font was quite plain and not that effective. Overall I believe its a great teaser
trailer.

20.  Do you think my film poster is effective?
 I think that the film poster is very effective the dark gloomy colours use help
the audience establish what genre the film is, as it was easy for my to tell
that it was a thriller. I also like the image that was used as it showed a
women looking back and added to the mystery of the product.
 I think the poster is very effective especially, the way the background is
blurred it allows the audience to focus on the main character and ask the
question why is the background blurred, and does it have a underline
meaning?
 The film poster is good and effective, it makes me want to watch the film as
you can tell a lot about the story of the film but not to much that it gives
away the secret, I would just say it would be much better if the image of the
character was more clear and sharp as it very blurred and hard to make out
at first glance.

21.  Do you believe my magazine cover is
effective?
Yes I think the magazine cover is very effective, it stands out and the use of the
editing used attracts the audiences attention. Most people would notice the
magazine because of the colour used and the bold font.
The magazine cover is good as it is mysterious, the bright colours and the fade
to white in the background helps the font and the main image stand out it
also attracts the attention of the audience.
The different colours used is what attracted me to the magazine cover, it is very
eye-catching and the way it is presented would definitely make me want to
purchase the magazine to read more about the film.

22. From the audience feedback I have learnt about the importance of the different
settings when, filming. As shown by most of my feedback I had received the
teaser trailer, needed to have better sound and needed to be film in a place
with less ambient sound , and I needed to increase the volume of the
background sound.
I also learnt from my feedback that my magazine cover was the most effective
part of my campaign and the colours I used help catch the attention of my
audience .
From my audience feedback I learnt that, the angles and camera shots I used
in my film helped my audience establish the genre of my film and all my
three products, worked well together, I could of improved it by having the
same hair and make up for main character in each product to make it easy
for my audience to understand that it was the same person ion each product.

23.  Research:
 During my research, I used the internet (Google) search engine, to look at
professional magazine covers and film posters. I also used YouTube to look
at different teaser trailers, and look for what conventions was consistent in
the teaser trailer of the same genre as my teaser trailer.

24. Use of final cut during Editing :
 When editing my teaser trailer I used final cut. I first had difficulties using final cut
when I had to add transitions, but I finally figured out how to use it and how to
add music and smooth different cuts using transitions such as fades I also learnt
how to add music, and control the volume of the dialogue and the background.
Use of Photoshop:
 I used Photoshop to construct my poster and magazine cover, I used different
effect, such as blurring, colour contrast, I also blended together the text with the
background. I also used Photoshop to put everything on my magazine cover in a
specific place which it can be noticed, such as the font.
Use of camerawork:
 I used a camera to take pictures for my magazine cover, and I used a camcorder to
film the scenes for my teaser trailer as well as a tripod, a microphone and
headphones.

25.  I think that out of all my products the one that needed the most
improvement was my teaser trailer, after seeing the final product and the
audience feedback the only thing I would change about my teaser trailer is
where I filmed my teaser trailer, as the ambient sound disrupted the sound I
had added to my teaser trailer during the editing process.
 I would also focus more on my poster and would have taken the image with a
camera instead of, taking an image from my film, as the quality of the image
was not that good and I found it difficult to sharpen the image quality.
 Overall all I am happy with the outcome of my three products, as they were
effective, and attracted my audience and all worked together for one
campaign, although if I had a chance to I would, try to improve the quality of
sound on my teaser trailer.