African Foundation For Entrepreneurship and Economic Development (AFFEED) The African Foundation For Entrepreneurship and Economic Development (AFFEED/FAFEDE), is an African Non Governmental Organization . AFFEED’s objectives Promote entrepreneurship in Africa and by Africans; Provide human, technical and financial support for entrepreneurial initiatives in African countries; Promote good governance in African businesses and States; Work toward sustainable economic and social development of Africa.

1. AFFEED Foundation
Presentation

2. • The African and the minorities context
• The African and the minorities issues
• Our solution to the African and the minorities
issues: The ZCE concept
• The Founders
• AFFEED’s presentation
AGENDA

3. • African context
Africa is mosaic of cultures, tribes, and people. One divide is the language divide:
– Francophone countries are more bureaucratic
– English-speaking countries are more private sector oriented
• Africa has the world’s high population growth rate (2.7% against 0.2% in Europe)
This is a good news for market size and potential but a less good news to infrastructures needs, jobs
creation potential, social systems…
• Africa is experienced a high unemployment rate with nominal population out of job growing
exponentially
Currently an average of 30% unemployment rate in West Africa and up to 50% in some
countries
• Africa has Important stock of natural resources that are barely untapped
• Growing interest among foreign investors and businessmen
• The continent has one of the top growth rate (5.2%)
• The plight of minorities around the world are similar to the African situation (high unemployment
rate, low access to social services, underrepresentation in the political and economic realm…)
THE AFRICAN & MINORITIES CONTEXT

4. From the context a number of issues are therefore prevailing and
among those issues:
• High unemployment rate
The unemployment rate is higher with youth, women, and
unskilled people. These people are the majority at the base of the
social pyramid and in need of help
• Still prevailing governance and corruption issues
African countries are cited among the top corrupted countries with
Transparency International and the continent is still battling with
governance issues
• Weak conducive business environment
African countries are listed at the bottom of the +180 WordlBank’s
doing business that measures the ease of doing business in a
country
THE AFRICAN & MINORITIES ISSUES

5. • Everyone agrees that the solution is to create a
conducive business environment that will help
generate jobs and improve the standard of living of
African population
• How long will the population wait for that conducive
business environment?
• How do we reduce unemployment if not by creating
the jobs for ourselves through entrepreneurship?
• How to design an entrepreneurship approach that can
overcome the credit and market access barriers?
WHAT IS THE SOLUTION?

6. Samuel MATHEY is a Professor of Economics and Management with specialization in
debt management, financing and entrepreneurship.
Samuel holds a U.S. State doctorate (Ph.D.) in Economics, an MBA, a master's degree in monetary
economics and econometrics and a diploma of graduation in accounting studies. Samuel currently
teaches at several universities in the USA, Europe and Africa.
FOUNDERS - BIOGRAPHY
Samuel MATHEY (President)
Désiré ASSIPO (1ST VICE-PRESIDENT & CEO)
Graduate of ESCA Business School, Désiré is
Teacher of entrepreneurship, sales and strategic management ;
he is the CEO of BUSINESS DEVELOPMENT, a strategy and business
development consulting firm.
He is former Executive Director of the Alumni Association of the ESCA business
school (SENIOR ESCA )

7. FOUNDERS – OUR MOTIVATIONS
Main problems of entrepreneurship in Africa:
1. The problem of access to credit is not addressed in a sustainable
way and the choice is between having a collateral or paying a
quasi-loan shark rates ;
2. Even when the access to credit is solved through microfinance or
subsidized loans or government aids, the access to market and
trade is limited while tax systems are not entrepreneurial driven;
3. The issue of lack of sectoral diversity in entrepreneurship is
reducing margin and crowding few sectors while some sectors are
left to foreign or importers with a low rate of entrepreneurial
activities in the agric entrepreneurship
4. A strong need to diversify the urban entrepreneurship
5. An insignificant rate of start-up are building themselves as
multinationals from the start though the opportunities exist for
them to do so

8. The Foundation aims at:
• Advocating the idea that the development of Africa and the advancement of
Africans can be achieved through private initiatives and entrepreneurship;
• Supporting African entrepreneurs and encourage them on their path to global
success;
• Creating a strong role model through practical experience sharing among
entrepreneurs in the African context;
• Reaching a larger target of people to be inspired, motivated, supported and
trained in entrepreneurship;
• Contributing to the rise in good governance in Africa.
FOUNDERS – OUR OBJECTIVES

9. • Remove the starting capital obsession as the
unconditional for starting a business
• Promote market access, trade partnership and
especially export among start up and first
timer entrepreneurs
BASIC PRINCIPLES

10. The association is :
• African Foundation For Entrepreneurship
and Economic Development (AFFEED)
• Fondation Africaine pour
l’Entrepreneuriat et le Développement
Économique (FAFEDE) .
The African Foundation For Entrepreneurship
and Economic Development
(AFFEED/FAFEDE), is an African Non
Governmental Organization .
AFFEED - PRESENTATION

11. AFFEED aims to:
• Contribute to promote entrepreneurship in Africa and ensure
sustainable economic development of the continent as well as
social development of all social strata;
• provide practical and sustainable solutions to the issues of
entrepreneurship, employment and sustainable development
in Africa and this alongside private and institutional
stakeholders;
• positions itself as an intelligent platform between
entrepreneurial policy makers, donors, banks and international
institutions, on the one hand, and entrepreneurs on the other
hand.
FAFEDE - AMBITIONS

12. • AFFEED’s objectives
– Promote entrepreneurship in Africa and by Africans;
– Provide human, technical and financial support for entrepreneurial
initiatives in African countries;
– Promote good governance in African businesses and States;
– Work toward sustainable economic and social development of Africa.
AFFEED is a non-political, non-religious, and non-racial organization
AFFEED– Objectives

13. • AFFEED’s vision
− Emergence of a class of African entrepreneurs to reduce
unemployment;
− Increase in the number of self-made Africans;
− Improve the economic and social development of all social
strata;
− Build a transparent Africa where good governance prevails.
AFFEED – VISION

14. • The scope of AFFEED’s action is the African
continent and the diaspora African
communities.
• Our targets:
-Informal entrepreneurs
-Students
-School dropouts
-Young entrepreneurs
-unemployed persons
-Agricultural entrepreneurs
-Women
-Executives
AFFEED – OUR TARGET

15. • The Foundation’s leadership and management bodies are:
– The General Assembly (GA)
– The Board of Trustees (BoA)
– The Management Board (MB)
– The Directors’ Committee (DC)
– The Statutory Auditor (SA)
• Chairman of the Board: Pr SAMUEL MATHEY
• Managing Director: ASSIPO AKADJE DESIRE
• Auditor: OUATTARA DOUSSOUGO
AFFEED – ADMINISTRATIVE ORGANIZATION

16. • MEMBER COUNTRIES
– Côte d’Ivoire
• Managing Director and Country Director: ASSIPO Désiré
– Ghana
• Country Director: Joseph QUAYE
– Liberia
• Country Director: Darious Jolo KOLLIE
– South Africa
• Country Mananger: Merle Dipuo SEEMA
• Country Manager: Jodell de SOUSA
AFFEED– MEMBER COUNTRIES

17. • The patented Zero Capital
Entrepreneurship (ZCE) and export-
oriented drives AFFEED’s actions.
THE ZCE CONCEPT

18. • The ZCE Charter: what is ZCE?
– The ZCE entrepreneur agrees to make his/her
company his/her main activity, as owner and
employee;
– The ZCE entrepreneur must have started his/her
business from his/her own resources
– Start-up funding provided to the entrepreneur must
not exceed 30% of the total required investment
• How to receive ZCE support?
– Register online on the website www.fafedeafrique.org
/ www.affeedafrica.org
THE ZCE CONCEPT

19. FAMOUS BORN ZCEs
BYUNG CHULL LEE1938-1969 The beginnings of Samsung
On 1st March 1938, the founding chairman of Samsung, Lee Byung-
Chull, began business in Taegu, Korea, with only 30,000 won (less
than 25 euros).
Initially, its primary objective is to export dried fish, vegetables and fruit to Manchuria and Beijing.
But it takes him a decade to hit the head of a successful company with its own mills, machinery and
manufacturing and sales company that would become the international group of the same name
we know today: Samsung ("three stars" in Korean).
1970 Start of production of black and white TV (Model: P-3202) by Samsung-Sanyo
1969 Creating Samsung-Sanyo Electronics (renamed Samsung Electro-Mechanics in March 1975 and
absorbed by Samsung Electronics in March 1977)
1966 Creating Joong-Ang Development (now known as the Samsung Everland)
1963 Acquisition DongBang Life Insurance (renamed Samsung Life Insurance in July 1989)
1958 Acquisition of Ankuk Fire & Marine Insurance (renamed Samsung Fire & Marine Insurance in
October 1993)
1954 Cheil Industries Inc. creation
1951 Samsung Moolsan Foundation (now known as Samsung Corporation)
1938 Samsung Foundation in Taegu, Korea
Cf: http://www.samsung.com/fr/aboutsamsung/corporateprofile/history06.html

20. FAMOUS BORN ZCEs
Precarious situation
• A young divorced mother living on allowances, she
started writing Harry Potter and the Philosopher's
Stone in 1990 and had to wait many years before
her book is published in 1997 in Bloomsbury. The
global success achieved by the next six volumes
and special editions got her a fortune estimated in
2008 by the Sunday Times at 560 million pounds
(about 590 million euro or 825 million USD, in late
2008)
• The precariousness of her situation lead Joanne
Rowling into depression21. She moved with
her ​​daughter into a small building in Leith, a district
in the Scottish capital where they lived on
government allowances. Sean Harris, a former
schoolmate, kept in touch with Joanne and lent her
money.
• http://fr.wikipedia.org/wiki/J._K._Rowling
JK Rowling

21. • ZCE support principles
1) Support provided to the entrepreneur includes:
Training /Coaching –Market Access - Funding
2) The support focuses on market access and contract
sourcing for ZCEs
3) The support facilitates export and trade agreements
and cooperation to enable penetration on international
markets and securing of international deals.
THE ZCE CONCEPT - SUPPORT

22. • Support methods
1 . Training / Coaching
a. Training seminars ;
b. E-learning and materials sales;
c. Access to forums and coaching;
d. Access to online library;
e. Business plan support;
f. Technical support through specialized partner organizations;
g. Incubation .
2 . Market
a. Development of group market strategies and business partnerships
b. Market development and African market penetration
3 . Funding
a. Deal funding
THE ZCE CONCEPT - SUPPORT

23. 1. The Zero Capital Entrepreneurs BUS TOUR that
will go cities and villages across Africa for training
or coaching;
2. The Zero capital Entrepreneurs Training an
coaching program;
3. The Zero Capital Entrepreneurs certificate and the
entrepreneurship university ;
4. The Zero Capital Entrepreneurs multinational
program to establish multinational startups,
5. The African Entrepreneurship Fund .
AFFEED – CURRENT PROJECTS

24. • HONORARY MEMBERS
– Honorary members are individuals of any nationality having set an example in the area of
entrepreneurship, good governance, economic and social development and sustainable
development, and accepting to freely make available their knowledge, relationships, moral or
financial contribution to the actions of the foundation.
– They have an advisory role within the board of directors and during general meetings
• SPONSORS
– Sponsors are national and international corporations accepting to provide free technical or
financial contributions in favor of the actions of the foundation.
– Representatives of Sponsors have an advisory role within the board of directors and during
general meetings.
• INSTITUTIONAL PARTNERS
– Governments
– Local/national institutions
– international institutions
– NGOs, associations and civil society
PARTNERS

25. • We are a partner for success
• We provide comprehensive supportTo entrepreneurs
• We provide advices to design and implement
policies concerning: employment, education,
entrepreneurship and SME management policies
To Governments
and international
institutions
• We provide a list of selected candidates for funding
• We advice funding strategies
• We help to minimize risks
To Banking and
financial system
AFFEED – Our contribution

26. END
• THANK YOU FOR YOUR ATTENTION
◦website: www.fafedeafrique.org / www.affeedafrica.org
◦E-mail: fafede@fafedeafrique.org / affeed@affeedafrica.org
◦Tel: 0022522000789 / 0022503109191
◦Chairman of the Board: samuel.mathey@fafedeafrique.org
◦Managing Director: desire.assipo@fafedeafrique.org