About Y Potential

ABOUT YP
Y Potential
Corporate Culture Training with Directive
Communication™ Psychology
www.ypotential.com
care@ypotential.com

Y POTENTIAL ™
Y POTENTIAL ™
Our mission is to help individuals and corporate to nurture and grow
their potential. We do this by bringing the world’s best methodologies
and development programs to our clients.
We hand pick and customize only those solutions which have the
potential of making the world a better place.
Our vision is to transform groups, companies, families, societies, entire
countries and planet earth.
We believe there is a “Universal Success Framework” applicable to
everyone, in every industry.
This success framework is applicable because, regardless of what your
product or service is, your people must be willing to cooperate. In order
for your organization to succeed, you must first succeed with people.
Our training is about improving your performance in the following
areas:
• Issues with Personal and Organizational Effectiveness
• Leadership Development at All Levels of Organization
• Bringing Clarity in Communication
• Strategic Agility
• Teamwork
• Coaching Skills
• Awareness of Self and Environment
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Y POTENTIAL ™
Esteemed Clients
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OUR METHODOLOGY
Y POTENTIAL ™
We apply Directive Communication™ methodology in our trainings to
achieve transformational result.
Foundations of Directive Communication
Directive Communication™ is a training and Organizational Development
psychology that affects how people act and react in groups and teams. It
is a foundational science for influencing team dynamics to cultivate high
performance cooperative work cultures and leadership across any
discipline within an organization.
The Directive Communication methodology incorporates the latest
breakthroughs in motivational and genetic psychology, and applies them
in improving personal peak performance, groups and corporate culture,
Team Development and workforce enhancement, and in high yield
training development.
Applications to Organizational Culture
Organizational Culture is influenced by the actions of a leader or the way
organizational policy is enforced. People react to those actions or
enforcement, and then others react to the people who are reacting. The
organizational culture is perpetuated by the emotions associated to the
reactions and how people deal with those emotions.
To change a culture, leaders or concerned individuals must overcome the
inherent reactions that people have become used to and must have a
catalyst to reinforce change.
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Y POTENTIAL ™
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Directive Communication embodies the essence of minimizing "reaction"
within organization and cultivating intelligent "action". It provides an
active awareness of the psychology that creates a specific environment;
it is the catalyst that allows people to see how their world is programmed
and provides the tools to influence transform that world for the better.
Colored Brain™ is a core element of the Directive Communication ™
methodology which is accredited by the American Institute of Business
Psychology. Our trainings and organizational development programs
have been applied by corporates like Emirates, Cisco, Toyota and many
others in Asia & Middle East.
Directive Communication Psychology was specifically designed to affect
the individual through group interaction, and affect the group through
individual realizations of how they affect the group. Whether it be
cooperation or competition, we are either reacting to the group, or
influencing it. DC helps participants to take control.
As individuals affect and are affected by each other in each of their
personal or work environments, Directive Communication sets the
emotional and decision making base for optimizing the way people
interact with each other in a team or group. It enables individuals the
ability to specifically and positively direct personal power, enthusiasm
and action for themselves and the people around them.
It exposes individuals to the mental, emotional, and physical triggers that
will lead to improvement in their quality of life in and out of work.

Y POTENTIAL ™
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Y POTENTIAL ™
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THE PROGRAMS
Our programs focus on the full scope of human interaction in groups and
therefore have multi faceted outcomes relating to individuals and their
interrelated relationships with their peers, subordinates and superiors
throughout the organization.
If you require a greater focus on one
specific area, we can customize each
program to suit your specific needs in 1
or 2 days, but our 3 or 5 day programs
will effectively enhance most or all areas
of potential in your organization and
ultimately enhance Organizational
Culture with our branded
programs like “THE HERO'S WAY”
"TeamColor" & "Conflict Resolution".

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Y POTENTIAL ™
THE TOOLS
EXPERIENTIAL, ACTIVITY-BASED TRAINING
The proprietary tools are one of the reasons our workshops have been noted as 42%
more effective than traditional training. Each exercise is designed to not only add to a
participant’s experiential knowledge and applied realization, but also to build on, and
reinforce the previous learning and exercises. Participants are immersed in the entire
learning system through games and the psychological strategies to make sure the
learning is embedded in consciousness and long term memory. Combine this with the
DC motivational component and you end up with an average of 38% more
implementation than other training.

Y POTENTIAL ™
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BENEFITS OF OUR PROGRAMS

Y POTENTIAL ™
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FAHAD KHALIL
FOUNDER OF Y POTENTIAL™
Fahad brings over 10 years of professional
experience from outsourcing industry to Fortune
500’s like Cisco & running his own online
businesses.
He is a Certified Directive Communication
Psychology Trainer (accredited training &
organizational development methodology)
He is also an accredited Professional Member of
the prestigious American Institute of Business
Psychology and the American Leadership
Development Association.
As a trainer, facilitator, speaker and consultant he is recognized for his excellence,
engagement and creating wow experiences for clients.
He holds an MBA from European University of Lefke, North Cyprus. Fahad is also the
author of the book “Services Millionaire” and founder of Services Business Academy,
where he teaches business skills to executives.
He is also the Country Partner for Directive Communication International in Pakistan.

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Y POTENTIAL ™
CLIENT SPEAK
"This is a very informative and attractive course. We learned a lot of things in this course regarding the
color of the brain. We did few exercises which helps us in understanding peoples colored brain. It's a very
nice course and we enjoyed it."
Mr. Faisal Mehtaab - General Manager
Saleh & Abdulaziz Abahsain Co. Ltd. - Al-Khobar, Kingdom of Saudi Arabia
"I gained insight on colored glasses was most enlightening. When I shared this with my team of telesales
professionals it made a significant impact. We applied it to our script, tone of voice, and amount of
information based on initial assessment of what type of colored glasses our customers were “wearing”. We
found that it has helped us to match our delivery with the various types of customers. This has enabled us
to better serve our customers and meet their needs.
Mr. Mohammad Qasim - AGM
“Thank you for providing us valuable training. Your ideas and suggestions contributed immensely to our
discussion . I am confident that good things will come from our joint efforts..”
Mr. Naveed Ahmed - National Service Manager
Industrial Supplies Development Co. Ltd. - Al-Khobar, Kingdom of Saudi Arabia
“Thanks you for an amazing workshop and activities in order to handle conflicts effectively and positively. It
was an amazing experience and fruitful learning”
Mr. Kashif Ahmed - Assistant Manager (Heavy Equipment Division)
Saleh & Abdulaziz Abahsain Co. Ltd. - Kingdom of Saudi Arabia
"Thank you for your wisdom, experience and personable presentation. It was very helpful to understand
how conflict escalates, and how we can better manage our own responses."
Mr. Muhammad Shabbir
Saleh & Abdulaziz Abahsain Co. Ltd. - Kingdom of Saudi Arabia
"It was an amazing experience for us. It was totally new. We never had the idea that there are such type of
personalities and colored brains exist. The accuracy of the results was very fantastic. In Sha Allah it will
help us a lot in our personal lives and our careers as well. "
Mr. Suleman Haroon - Branch Assistant Manager
Industrial Supplies Development Co. Ltd. - Yanbu, Kingdom of Saudi Arabia

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Y POTENTIAL ™
CLIENT SPEAK
"What we learned in todays workshop is going to help us increase our productivity."
Mr. Ali Raees - Branch Manager
"We can utilize today's training very effectively in our lives specially in office environment. We can use the
knowledge we gained to resolve conflicts in our daily work and improve our work environment"
Mr. Rehan Ahmed Alvi - Branch Manager
Saleh & Abdulaziz Abahsain Co. Ltd. - Jeddah, Kingdom of Saudi Arabia
“We can now assess people based on their Colored Brain and deal with them accordingly. We now know
how we are reacting in different conflict situations, their benefits and disadvantages. We can now work on
the negative aspects and improve our responses.”
Azhar Khan - Branch Manager
Saleh & Abdulaziz Abahsain Co. Ltd. - Yanbu, Kingdom of Saudi Arabia
“The benefit of this workshop is that we learned so many things which we didn't know. We thought of
behaviours in a very general way, now we know there's a science behind it. With today's workshop we can
identify the different attributes of people. I've been feeling this since morning that everything Fahad shared
made me connect it with peoples behaviour. We have to analyze our weaknesses and think how to
overcome them. Secondly how can I better understand people.”
Mr. Amir Rehan - Branch Manager
National Supply Trade Est. - Riyadh, Kingdom of Saudi Arabia

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Y POTENTIAL ™
CLIENT SPEAK
"I gained insight on colored glasses was most enlightening. When I shared this with my
team of telesales professionals it made a significant impact. We applied it to our script,
tone of voice, and amount of information based on initial assessment of what type of
colored glasses our customers were “wearing”. We found that it has helped us to match
our delivery with the various types of customers. This has enabled us to better serve our
customers and meet their needs.
Henry Lee – Manager Corporate Accounts - Microsoft
“Colored Brain is a very very accurate way to understanding and grooming your people
under your leadership and making them work as a team for the growth and prosperity of
your company.”
Aamir Millwala - Head of Lubricants - Byco Petroleum
“It gives you a lot of insights of what you are and how you want to treat others and it is
going to be very beneficial for me in my organization .”
Jameel Hussain - Managing Director - FujiFilm Pakistan
"Learned a lot about people, the kind of brain processing they have, which is quite
unique"
Syed Khalid Noor - Country CFO - Novartis Pharma Pakistan
"I would recommend this course to anyone, it's a very nice course, specially people who
are in education; they need to learn this in order to know their teachers, students and
colleagues"
Asim Ismail - Principle - Fajr Academy

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Y POTENTIAL ™
CLIENT SPEAK
“This workshop was very nicely conducted by Mr. Fahad Khalil. This workshop has
literally changed my entire perspective about the way I used to look at people and their
behavior. Now after understanding this concept of Colored Brain, I realize I can very
easily and effectively understand other people, their behavior and also assess myself
why I act or do not act in certain situations. This has been very transforming session and
I would recommend everyone to attend this training, this will be very helpful in your
personal and professional life and it will enable every organization to better understand
their people”
Saulat Khan – Research Analyst
“Fahad is the kind of person that people connect to almost immediately and he literally
will help your people to improve in their communication and their team work using
Directive Communication™ Psychology.”
Arthur F. Carmazzi (Top 10 Global Leadership Thought Leader)
“I feel I am very fortunate to be a part of this wonderful workshop because Colored Brain
workshop has influenced my way of thinking and perception to a large extent.
The best part about this workshop was the level of interaction between the trainer and
participants and it made the whole workshop highly productive and influential because
participants also responded in a proactive manner.”
Muhammad Usman – Content Writing Executive
"I've attended so many workshops; I thought this one would be like all the others, I would
like to share with full confidence that I was wrong! This workshop gave me the kind of
solutions that I'm going back as a totally changed person. I strongly recommend that you
must attend this workshop.
Fahad's training style is very appealing, he takes the participants along with him,
encourages all sorts of questions resulting in zero confusion and absolute clarity. I've
experienced the benefits so I strongly recommend that you also benefit from this
workshop. Thank you brother Fahad for conducting this workshop and allowing me to
start a new life"
Amer Iqbal – Finance Professional

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Y POTENTIAL ™
Transform Your Organization Today
Email: care@ypotential.com
Web: www.ypotential.com
Phone: +92-302-8200-624 - +92-321-2346-223
Address: Y Potential, 5th Floor, Khayyam Chamber, PECHS, Block-2,
Karachi, Pakistan

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