Dove is a personal care brand that focuses on moisture, natural beauty, and soft skin. It operates in 87 countries and was founded in 1957 by Lever Brothers, originally selling only soap bars. Dove uses everyday women in its advertisements to create an emotional connection with consumers and promote the message that beauty comes in all shapes and sizes. It targets women of all ages and backgrounds.

1. Everyday moisture is the key to beautiful skin.

2. Overview
Dove is the brand of personal care products that incl
ude all the personal care products from shampoos to
deodorants to facial washes.
The brand has a strong focus on
“Purity, moisture, natural beauty and soft skin”
Dove operates in 87 countries today.
The advertisements of Dove are done by Ogilvy and
Mather Marketing and Advertising Agency

3. Product Range Of Dove For Women

4. Product Range Of Dove For Men

5. History Of Dove
The brand Dove was found by ‘Lever Brothers’
The brand first began in 1957. They only sold beauty
soap bars.
It was a beauty bar offering a revolutionary new for
mula containing 1/4 cleansing cream and “Doesn’t
Dry Like Soap”.

6. Advertisement Tactics
Dove endorsed every celebrity from Groucho Marx, t
o the dancers on American Bandstand.
Dove beauty bar advertising focused on the face and
introduced the use of the "Dove Face Test",
For the Dove Face Test, "real" women testimonials
were used for the first time to advertise .

7. Target Audience
Dove targets women of all ages, shapes and sizes.
Its main targets are working women.
Focuses on women who are non-models and convey
that they are beautiful.
It creates a strong personal and emotional connectio
n between the brand and the consumers.

8. Dove Brand In India
A team close to a few women were handed trial packs
of Dove Beauty Bar.
After trying out the brand, their reactions were recorde
d and the most spontaneous responses (8 of them) were
chosen to be used in TV advertisements.
When Dove extended to shampoos in 2007, the brand
decided to take the similar route.
In a span of 9 days, over 250 women were interviewed
and 1,000 minutes of footage recorded.

9. Dove: Campaign For Real Beauty In 2004

10. Dove: Real beauty Sketches In 2013

11. Print Advertisements By Dove in the 1950’s

12. Print Advertisements By Dove Now

16. Logo Changes of Dove