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SocialComputing
Social and Professional Issues in Computing
Introduction
! Socialcomputingtechnologiescombinetogethersocial experienceandcomputational
tools.
! Socialcomputing includes:
SocialmediaservicessuchasFacebook,TwitterandWikipedia.
Technologiessuchascollective intelligence,socialnetworkanalysis andsocialcontentanalysistools
Outline
What is Social
Computing?
Why Social
Computing?
The Future
What isSocialComputing?
Wikipedia:anareaof computer sciencethatis
concerned with the intersection of social behavior
and computational systems.
SocialBehavior
Computing System
Social Computing
 Creating or Recreating social conventions andsocial context with
the useofsoftware and technology.
Components
 SocialComputingsystemcontain components that
support andrepresent socialconstructs
 Identity
 Reputation
 Trust
 Accountability
 Presence
 Socialroles
 Ownership
SocialComputing Tools
BLOG WIKI SocialNetworks
RSS
Social
Bookmarking
VOIP
Others
• Internet Forums
• Multimedia Sharing
• Virtual Reality
Social Technographic Ladder
WhySocialComputing?
Social media is about ease, speed, and reach. We
explore the benefits it can offer the organization,
and why IT must not be afraid of it…
Socialism
Interact
• Expressions
• Gestures
• SpokenWord
• Written Word
Sensitive to thepeople
around
Humansare
Social
Make decisions shaped
by social context
• Choosing arestaurant
• Crossingthe street
Doing what othersdo
and following what
others say
Social Networking Sites
BenefitsofSocialComputingInThe Enterprise
 Mapping socialcomputing capabilities toreal business
problems canprovide tangiblevalue
Customer
Loyalty
BetterMarket
Intelligence
BetterCorporate
Communication,
Collaboration,
Knowledge
Transfer
Agility
The Future
 One-waycommunications
fromanon-trusted source
are99%USELESS
 SocialMedia=TRUST
Social Computing is not a fad nor is it
Something that will pass you or your company by. Gradually Social
Computing will impact almost every role, at every kind of company, in
allpartsof theworld.
✓source-unknown
Issues & Concerns
! Privacy
! Security
! Work/lifebalance
References
 http://en.wikipedia.org/wiki/Social_computing
 http://www.scribd.com/doc/19505466/Social- Computing-
Intro
 http://www.scribd.com/doc/28212710/Social- Computing
Thank You

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Social computing