A Green Biz Blog Blueprint for Building a Business Blog from Scratch

1. 4-quadrant BLUEPRINT
For Building a Business Blog From Scratch
by
Faith Attaguile

2. 1
Build Your Blog
:
Foundation
Write your business plan
Define your audience
Develop your branding and logo
Invest in great design
Generate a strong launch strategy

3. 2
Grow a
: Content-Driven
Blog
Find your passionate voice
Write for people, not SEO
Give useful, sharable, great content
Try and test different formats
Keep and eye on top blogs in your industry
Get viral!

4. 3: Maintain Momentum
Maximize your online profile
Engage on social media platforms
Invest in inbound marketing
Guest post on key industry blogs
Include call-to-action buttons
at key points in your posts

5. 4: Monitor, Measure & Adapt
Recycle case studies
Build your community by…listening!
Always respond to post comments
Be transparent: admit mistakes & correct
Give, give and give again
with high-value content
Measure and adapt: talk with
your readers and let them
guide you

6. 4-quadrant BLUEPRINT
For a Business Blog

7. FREE DOWNLOAD!
Kickstart your green biz blog with this must-have eBook:
The Tao of Business Blogging
How to become an influencer in
your industry with a powerful
business blog
by Faith Attaguile and Valérie Leroyer
A how-to-manual for business people
Theh
who want to roll up their sleeves and take action.
 Nick Usborne, author, coach & copywriter
In this 120+ page eBook, you’ll discover how to:
build a strong blogging plan for your green business
grow your eco-friendly audience into a faithful, vibrant
community
structure smash-hit blog posts
find great content that resonates with your readers
create a robust social media presence
…and lots more!

8. About the Author…
Faith Attaguile spends most of her time at FrontlineCopy.com
offering copywriting, blogging and empowerment marketing
services to eco-businesses working for a greener world.
She’s been trained in business blogging by Corbett Barr (Think
Traffic), has guest-blogged at KayakCanoeBlogger.com, and
writes regular posts for her own website blog. Faith has also
written articles for East County Magazine and The Coast News.
Connect with her on Twitter, Facebook, Google+ and LinkedIn.

9. We wrote this 4-Quadrant Business Blog
Blueprint for you to share with everyone.
But please, don’t sell
Or change it.
This work is licensed
under the Creative
Commons
AttributionNonCommercialNoDerivs 3.0
Unported License. To
view a copy of this
license, visit here.