The document discusses change management in a digital era. It presents a case study of managing change for new operations in post-war Iraq. The case study highlights that change is a contact sport that requires listening, tapping into existing energy, and expecting the unexpected. It then outlines a new approach to engagement involving defining big ideas and success criteria, crowdsourcing ideas and projects, and co-delivering projects to measure results. This approach aims to align employees, deliver clarity and focus, and enable better ongoing engagement.