#Instagram101 for Business
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10/22/15 presentation for Baltimore Business Journal's Crash Course in Social media event held at Padonia Park Club in Cockeysville, MD. Includes Instagram basics, successfull business practices, tips and trends, and resource list. For more information, contact Faith Wachter at faith@faithwachter.com or go to faithwachter.com. Follow Faith on Instagram @faithwconsult. Follow Faith Wachter Consulting on LinkedIn https://www.linkedin.com/company/faith-wachter-consulting?trk=biz-companies-cym
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#Instagram101 for Business
- 2. Hello! I am Faith Wachter Social media consultant and trainer faith@faithwachter.com Instagram: @faithwconsult faithwachter.com
- 3. Today’sAgenda ✖ What is Instagram? ✖ How do businesses use Instagram? ✖ Trends and topics ✖ Helpful Instagram resources Q&A throughout!
- 5. Instagram: a popular mobile photo sharing application.
- 7. Instagram(IG)users ✖ 20% of all Internet users are on IG ✖77.6M US Internet users are on IG 61% female ✖ 70% of all IG users are outside of US 51% male ✖ 41% of all IG users are 16-24 ✖ 52% of all US teens ✖ 34% US teens and millennials Source: DMR Sept 2015
- 8. Photo or Video posts • Like • Comment • Re-gram AND • Advertise • Research • Shop
- 9. BIGCONCEPT Businesses use Instagram to convey their brand and promote their products.
- 10. Place your screenshot here InstagramProfile Account name—company name Profile pic—small! logo Select people to follow, interests for feed
- 11. Place your screenshot here capture Photo or video Save images in gallery
- 12. Place your screenshot here edit Choose from filters, frames, effects Crop, enhance, adjust
- 13. Place your screenshot here post Comments and likes Caption copy – use hashtags, tell story, tag other users
- 14. TrendingonInstagram ✖ Automotive ✖ Media ✖ Luxury ✖ Apparel ✖ Food ✖ Travel ✖ Sports/Fitness ✖ Celebrities ✖ Athletes
- 17. Connectwithme! Instagram @faithwconsult Twitter @faithwconsult LinkedIn Faith Wachter and Faith Wachter Consulting Pinterest faithwconsult Blog Happy Hour faithwachter.com/blog and LinkedIn Pulse Online faithwachter.com Email faith@faithwachter.com
Notes de l'éditeur
- Blend of “instant” and “telegram” Designed to mimic old fashioned instant cameras Also a verb!
- launched October 2010, acquired by Facebook in April 2012
- 60% user growth since 2014 Started on iOS only, now fully Android capable
- Photos/videos tell brand’s story Tag other users in comments photos and :15 videos --photos generate 36% more likes than videos --collages, hyperlapse video direct photo messaging a la Snapchat 300M selfies posted to date
- Targeting younger and/or visually-stimulated demographic 20% of Fortune 500 companies, 50% of charities/nonprofits 85% of Top 100 brands have IG accounts 43% of Top 100 brands on IG post daily, 70% post weekly $595M in ad revenue projected for 2015
- Smartphone cameras have really evolved. Lots of user options, settings. Can also upload photos from your desktop to your gallery.
- Other photo editing apps available—WordSwag, Over, Snapseed, Layout
- Ask questions
- Top brands on IG: National Geographic, Nike, Victoria’s Secret BMW, Mercedes Benz, Audi National Geographic, Vogue, NatGeo Travel Louis Vuitton, Chanel, Dior Nike, Victoria’s Secret, Nike Football Food—pizza & sushi Oreo, McDonalds, Taco Bell Starbucks Australia, Lonely Planet, MyDubai Airbnb Nike, FC Barcelona, Real Madrid CF Taylor Swift has largest following 50.9M and highest ER amongst celebs Kim Kardashian, Beyonce 85% of pro soccer players are on IG Neymar, Cristiano Ronaldo, The Rock