Godrej Chotukool was conceived as a small, low-cost refrigerator to meet the needs of rural and semi-urban families in India. It was designed and developed by G. Sunderraman as the 4th innovation for Team ChinAR at Godrej. Godrej partnered with India Post to distribute Chotukool refrigerators to several rural villages, as it was intended to provide affordable cooling to poor Indians and small shopkeepers by storing cool drinks and other items.