SlideShare une entreprise Scribd logo
1  sur  8
TEAM CHINAR
DAY   2
INNOVATION 4TH

             GODREJ CHOTUKOOL
INNOVATOR G SUNDERRAMAN
CHOTUKOOL
WAS
CONCEIVED
AS A SMALL
COOLER
THAT MEETS
THE NEEDS
OF THE
SMALL
RURAL AND
SEMI-URBAN
FAMILIES
GODREJ
FORGED A
PARTNERSHI
P WITH INDIA
POST TO
REACH OUT
CHOTUKOOL
TO SEVERAL
RURAL
VILLAGES
CHOTUKOOL IS A LOW COST
REFRIGIRATOR DESIGNED
FOR POOR INDIANS
CHOTUKOOL
IS USED TO
STORE COOL
DRINKS AND
OTHER ITEMS
BY SMALL
SHOPKEEPER
S
Godrej's low-cost Chotukool refrigerator helps rural India

Contenu connexe

En vedette

Cybage chinar 3nov2012
Cybage chinar 3nov2012Cybage chinar 3nov2012
Cybage chinar 3nov2012Faizana Wani
 
10 Practical Tips for Effective Social Media Marketing
10 Practical Tips for Effective Social Media Marketing10 Practical Tips for Effective Social Media Marketing
10 Practical Tips for Effective Social Media MarketingKobus Louwrens
 
The pullman strike
The pullman strikeThe pullman strike
The pullman strikeGanyuxing
 
The case of chotukool
The case of chotukoolThe case of chotukool
The case of chotukoolAnnie Ruan
 
Eaton chinar 3nov2012
Eaton chinar 3nov2012Eaton chinar 3nov2012
Eaton chinar 3nov2012Faizana Wani
 
Ariesagro chinar 2nov2012
Ariesagro chinar 2nov2012Ariesagro chinar 2nov2012
Ariesagro chinar 2nov2012Faizana Wani
 
Suzlon chinar 3_nov2012
Suzlon chinar 3_nov2012Suzlon chinar 3_nov2012
Suzlon chinar 3_nov2012Faizana Wani
 
marketing-innovative-strategies-effects-fmcg-companies-in-india-rural-regions
marketing-innovative-strategies-effects-fmcg-companies-in-india-rural-regionsmarketing-innovative-strategies-effects-fmcg-companies-in-india-rural-regions
marketing-innovative-strategies-effects-fmcg-companies-in-india-rural-regionsSachin Wakchaure
 

En vedette (10)

Chotukool
ChotukoolChotukool
Chotukool
 
Cybage chinar 3nov2012
Cybage chinar 3nov2012Cybage chinar 3nov2012
Cybage chinar 3nov2012
 
10 Practical Tips for Effective Social Media Marketing
10 Practical Tips for Effective Social Media Marketing10 Practical Tips for Effective Social Media Marketing
10 Practical Tips for Effective Social Media Marketing
 
The pullman strike
The pullman strikeThe pullman strike
The pullman strike
 
The case of chotukool
The case of chotukoolThe case of chotukool
The case of chotukool
 
Eaton chinar 3nov2012
Eaton chinar 3nov2012Eaton chinar 3nov2012
Eaton chinar 3nov2012
 
Ariesagro chinar 2nov2012
Ariesagro chinar 2nov2012Ariesagro chinar 2nov2012
Ariesagro chinar 2nov2012
 
Suzlon chinar 3_nov2012
Suzlon chinar 3_nov2012Suzlon chinar 3_nov2012
Suzlon chinar 3_nov2012
 
Case Study on Godrej Chotukool
Case Study on Godrej ChotukoolCase Study on Godrej Chotukool
Case Study on Godrej Chotukool
 
marketing-innovative-strategies-effects-fmcg-companies-in-india-rural-regions
marketing-innovative-strategies-effects-fmcg-companies-in-india-rural-regionsmarketing-innovative-strategies-effects-fmcg-companies-in-india-rural-regions
marketing-innovative-strategies-effects-fmcg-companies-in-india-rural-regions
 

Plus de Faizana Wani

Chotukool chinar 2_nov2012
Chotukool chinar 2_nov2012Chotukool chinar 2_nov2012
Chotukool chinar 2_nov2012Faizana Wani
 
Aadarsh chinar 1nov2012
Aadarsh chinar 1nov2012Aadarsh chinar 1nov2012
Aadarsh chinar 1nov2012Faizana Wani
 
Chotukool chinar 2_nov2012
Chotukool chinar 2_nov2012Chotukool chinar 2_nov2012
Chotukool chinar 2_nov2012Faizana Wani
 
Sat visargan rath chinar 2nov
Sat visargan rath chinar 2novSat visargan rath chinar 2nov
Sat visargan rath chinar 2novFaizana Wani
 
Vtet chinar 2nov2012 (2)
Vtet chinar 2nov2012 (2)Vtet chinar 2nov2012 (2)
Vtet chinar 2nov2012 (2)Faizana Wani
 
Sat visargan rath chinar 2nov2012
Sat visargan rath chinar 2nov2012Sat visargan rath chinar 2nov2012
Sat visargan rath chinar 2nov2012Faizana Wani
 
Vtet chinar 2nov2012
Vtet chinar 2nov2012Vtet chinar 2nov2012
Vtet chinar 2nov2012Faizana Wani
 

Plus de Faizana Wani (9)

Chotukool chinar 2_nov2012
Chotukool chinar 2_nov2012Chotukool chinar 2_nov2012
Chotukool chinar 2_nov2012
 
Aadarsh chinar 1nov2012
Aadarsh chinar 1nov2012Aadarsh chinar 1nov2012
Aadarsh chinar 1nov2012
 
Chotukool chinar 2_nov2012
Chotukool chinar 2_nov2012Chotukool chinar 2_nov2012
Chotukool chinar 2_nov2012
 
Sat visargan rath chinar 2nov
Sat visargan rath chinar 2novSat visargan rath chinar 2nov
Sat visargan rath chinar 2nov
 
Vtet chinar 2nov2012 (2)
Vtet chinar 2nov2012 (2)Vtet chinar 2nov2012 (2)
Vtet chinar 2nov2012 (2)
 
Sat visargan rath chinar 2nov2012
Sat visargan rath chinar 2nov2012Sat visargan rath chinar 2nov2012
Sat visargan rath chinar 2nov2012
 
Vtet chinar 2nov2012
Vtet chinar 2nov2012Vtet chinar 2nov2012
Vtet chinar 2nov2012
 
Nvsi
NvsiNvsi
Nvsi
 
Biomass Gasifier
Biomass Gasifier Biomass Gasifier
Biomass Gasifier
 

Godrej's low-cost Chotukool refrigerator helps rural India