It is safe to say that the new way of word of mouth marketing is social media marketing. But why do companies engage in social media marketing? Most would say it is to connect to their consumers, to have a relationship with them in order to keep their products and company top of mind and viewed in the best and most positive light. But hold up, isn’t that the job of public relations?

1. 1
Miracles come in moments.
Be ready and willing
Wayne Dyer
Alexander Mason
Commercial Manager Cision Nordics
November 14th, 2019

2. 2
Services
Research
Extensive research tools
that lets you listen to
the conversations that
your most interesting
influencers are leading
Press releases
Companies have the
opportunity to
disseminate press
releases locally and
globally in different
kinds of channels.
Analysis/Insights
To better understand
the impact companies
use external parties to
get independent, in
depth, insight on their
media impact.
Monitoring
Cision provides
monitoring services to
measure and keep track
of the impact of PR and
IR activities.
~4,000
Employees
75,000+
Customers
$700M+
Annual revenue

3. 3
Gartner hype curve
Time
Expectations

4. 4
Paid/Owned/Earned
PAID
OWNED EARNED

5. 5
Traditional media vs Influencers
Engagement
Reach

6. 6
Case study – See the children

7. 7
Owned/Earned - See the children
OWNED EARNED

8. 8
What I hope you remember
Set your targets Plan your
distribution
Create brilliant
content
Measure, analyze
and evolve