Flashback to the early 2000’s when emoticons were used on AIM Instant Messenger and MySpace. What feels prehistoric, was really just the evolution of emojis and the social media giants we have today. As marketers, it’s not enough anymore to just be where our customers are -- we need to speak their language. And if their language includes emojis, it’s important brands understand the benefits incorporating emojis into their social media strategy can have on their target audience. In this webinar we are diving into: - Why emojis belong in marketing - How to incorporate emojis in marketing - Emoji tips for social media

1. Does Your Brand Speak Emojis on
Social Media?
#FalconEd #growwithsocial

2. Your Presenters.
Dino Kuckivoc
Director of Community
& Events
Falcon.io
#FalconEd
#growwithsocial
@dinokuckivoc
Marissa Nardi
Community Marketing
Coordinator
Falcon.io
@marissanardi

3. Emojis explained and their evolution
Why emojis belong in marketing
Why marketers should care about emojis
How to incorporate emojis in marketing
Emoji tips for social media
Q&A
Today’s Agenda.

4. (Housekeeping)
rules help control the fun!
- Monica Geller
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5. Cast your vote on-screen.
Q: Do you use emojis in your strategy today?

6. EMOTICONS & EMOJIS
What’s the big deal?

7. Emojis are so much more than…
Small images that add emotional
context to communicate
thoughts and feelings

8. 10%
of information you’ll remember
after three days from listening
65%
of information you’ll remember if
you add a picture
50-80 percent of our brains is
dedicated to visual processing.

9. Emojis are
constantly evolving.

10. WHY EMOJIS BELONG
IN MARKETING
And why marketers should care.

11. Why Should Marketers Care About Emojis?🧐
Don’t just be where your customers are going to be, speak their language.
Emojis have increased in popularity since their creation in the 90’s.
You need to be two steps ahead in anticipating your customers’ needs to get marketing right.

12. 1Emojis
Make you relatable.
Speaking your audiences’ language means you
leave a lasting impact on them.
60%
of emoji users are more likely to
open emails or notifications if they
contain their favorite emoji.

13. 2 Emojis
Humanize your brand.
•Builds stronger relationships.
•Encourages emotional reactions from your
audience.
•Breaks the monotony of business-speak and
engage with your audience on a meaningful
level.
•Transparency to your audience that there’s a
real human person behind the screen.

14. 3Emojis
Draw attention to your text.
•Emojis for text are what body language and
social cues are to your face-to-face
communication.
•Emojis add personality to your text, and
bring in a contextual understanding of
emotions that a text-only post might
be missing.

15. 4 Emojis
Show empathy.
•“Emoji” sounds so close to “emotions” for a
reason.
•Emojis lend emotional context to messaging
and helps show empathy.
•This is why brands often incorporate emojis in
push noti
fi
cations, social media posts, and
customer service emails.

16. 5Emojis
Help you connect with millennials and Gen Z
•Emojis both generations prefer and their
meanings di
ff
er quite a bit.
•While millennials love the laugh-cry emoji (😂),
Gen Z uses the loudly crying face (😭) instead.
•Be conscious of what works with each
generation and target your messaging
accordingly.

17. Cast your vote on-screen.
Q: Do you think your audience notices the
difference between emoji-in-post or text-
only posts?

18. HOW TO INCORPORATE
EMOJIS IN MARKETING
How consumers & brands use emojis.

19. The New Normal
2015 Today
Brand Emoji

20. The Most Positive Brands
Top 50 brands.
• Pantene led the way mainly due to in
fl
uencer
engagement from Yuri and Selena Gomez 💅
• Jameson came in second partly due to a 10x
increase in positive conversation during St
Patrick’s Day 🥃
• Tommy Hil
fi
ger performed well due to
smart in
fl
uencer engagement 😎
• InterContinental and several other hotels
generate positive engagement due to user-
generated content 🏨
Source: Brandwatch Emoji Report 2017-2021

21. Source: Brandwatch Emoji Report 2017-2021

22. Source: Brandwatch Emoji Report 2017-2021

24. For example…
❤ 💥 👀

25. Entertainment
Finance
Consumer Tech
Fashion
Retail
💜 🔥
🔗 🙏
📸
🔥 ✨
💜
✨ ❤
Which emojis do
people use when
talking about
companies?

27. Product Representation
Build your brand image with an emoji.
Source: Domino’s & Taco Bell
• Easy with pizza, tacos or fries…
• Emoji branding does not have to
fi
t 💯
• Research audience to catch emoji repetition
• Map out similarities with products

28. Phone a Friend
Ask your audience to respond with an emoji.
• Entice your audience to reply and engage with your brand
• Not engagement bait > open-ended questions

29. Emojis Sell
Use emojis in your paid ads.
• 42% of global emoji users are more likely to purchase
products advertised using emojis.
• Ensure you test emojis before launching your ads
because emojis don’t look the same across all platforms.

30. Personalization
Create a custom Twitter emoji.
• Hash
fl
ags: custom hashtags on Twitter that include emojis
during special events and occasions.
• Use easy-to-remember hash
fl
ags so people are
encouraged to use them more.
• Bene
fi
ts: scroll-stopping, branding exercise, increase recall,
ephemeral nature adds to excitement
• Disadvantage: Come at a cost, Twitter does not disclose
how much

31. Play Time
Create an engaging game using emojis.
• Find a way to use emojis creatively in your posts

32. 1. Context is key: think about the linguistic context emojis
carry across cultures & generations
2. Risqué connotations: a peach isn’t just a peach
3. Minimal is chic: don’t stuff your posts with emojis
4. It’s all about the aesthetic: Keep cross-device formatting
errors in mind while crafting posts
5. There is a time and a place for emoji use: sometimes they
can change the meaning of your message
6. Research your audience: Understand their sentiment
towards your brand
7. Test, test and test: To fine-tune your emoji marketing plan
Emoji marketing tips for your next social post
Key Takeaways.

33. @Falcon.io
#FalconEd #growwithsocial

34. January 20th - Keeping Up With Social Media Algorithms 2022
January 25th - Spark Digital: 2022 Digital Marketing Trends
February 9th - Must Know Social Media Trends For 2022 (Australian)
@Falcon.io
#FalconEd
#growwithsocial

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