CEO & Founder of Falcon.io, Ulrik Bo Larsen focusses on how marketers across the globe think about digital marketing and PR, what’s working, how the industry is changing, and more.

1. #spark19
Ulrik Bo Larsen
Founder & CEO
@silentcrooner
www.falcon.io

2. Ulrik Bo Larsen
Founder & CEO
Welcome to #Spark19

3. WE’VE BEEN LOOKING
FORWARD TO THIS!

4. Since Spark 2018..

5. 400
Falconeers
Melbourne
Manhattan
Sofia
Budapest
Company Growth.
20182017 2019
Chennai

6. +20K
Users
2000
Customers
20182017
Customer Growth.
2019

8. Three themes worth paying attention to..

9. #1 Consolidation

10. Consolidation In Software..
?

11. ..and in Job Roles

12. • Where skating towards where the puck is going to be from a product
development standpoint.
• We see a strong interplay between the Falcon and Cision customer base.
We intend to gradually leverage this uniqueness in the market both in terms of
product and go-to-market strategy.
• We will use the financial strength of our Cision mothership to continue to pursue
acquisitions that are meaningful to our customers.
What’s next?
What goes up….
#2

13. If Content is King, why is the
Tool Stack still so crap?
#3#3

14. If Content is King, why is the
Tool Stack still so crap?
#3

15. MEASURE.
Track your performance
across channels.
PUBLISH.
Manage all your content
in one calendar.
AUDIENCE.
See all your audience
data in one place.
ENGAGE.
Use one inbox for all
your interactions.
LISTEN.
Monitor the social
web for insights.
ADVERTISE.
Manage all your paid
activities.
Current product family

16. Discover.
Discover creative, get inspired and find
whitespace for your brand’s content
• Creative Inspiration
• Identify the visual elements of images from the
most engaging branded content
• See if your idea has already been done by a
competitor?
• Publish unique content that fills content gaps in
your industry’s crowded content landscape.

17. Benchmark.
Truly see how your performance stack up
• See how you stack up your competition or
industry
• Find out how much your engagement is worth
• See which Posts your competitors are putting
money behind
• Reach and impressions data that help you look
brilliant
• Dataset of +100k brands since 2012

18. PUBLISH.
Manage all your content
in one calendar.
Expanded support for the social
Content Lifecycle
BENCHMARK.
Compare yourself to
your competition.
DISCOVER.
Creative inspiration, and
whitespace for your
brand.

19. •Content is still king - but the industry tool stack isn’t
•Consolidation - of Software and Roles
• Industry impact of an economic downturn
Three themes - Recap

20. Ulrik Bo Larsen
Founder & CEO
Thank you!