This document provides tips for getting true engagement on social media in 3 sentences or less: 1. It discusses understanding the components of an engaging post, such as giveaways, creative/funny content, creating FOMO, stickers for holidays, and saveable/long captioned content. 2. Ten practical tips for engagement are also presented, such as analyzing current engagement, selecting an engagement strategy, knowing your audience, staying topical, and sharing valuable content. 3. The document invites the reader to join a Facebook group and provides contact information for Falcon.io, the company presenting on getting true engagement.

1. WTF is ✨true✨
content engagement
and how do I get that?!
#FalconEd #growwithsocial
@FalconIO falcon.io
events@falcon.io
@dinokuckovic

2. Your Presenter.
Dino Kuckovic
Director of Community & Events
Falcon.io
@FalconIO #FalconEd #growwithsocial
@dinokuckovic
NYC.
CPH.

3. How is it that you can post
so often with seemingly
good content but people
just aren’t engaging with it?

4. Understand the
Components of an
Engaging Post
The types of content consumers
want to engage with ➡
Source: Later

5. BRAND-INSPIRED IDEAS
for engaging social media posts

6. Giveaways & Brand Partnerships.
Solo or with other companies.
@Falcon.io
Pause
Fest
Giveaway
Toms
x
Marvel
collaboration

7. Get Creative & Funny.
Authenticity through humor.
Behaviors consumers want from brands on social
Getty
Museum
Twitter
Lockdown
Challenge
Source: Later

8. Create FOMO.
Works like a charm.
Fenty
Beauty
By
Rihanna
May
2020

9. Stickers.
Engagement guaranteed b/c they’re so clickable.
REI
in
fl
uencer
campaign.
The
Question
Sticker
The
Quiz
Sticker
The
Countdown
Sticker

10. Holidays.
Indulge in the fun holidays your brand’s way.
National
Geographic
May
2020
Falcon.io
Themed
Post
Examples
Spoiler Alert: I’m a Winnie!

11. Create “Saveable” Content.
Tap that (save button).
Falcon.io
February
2021
Behind-the-Scenes of some of Dino’s PG13 😉 saved posts.

12. Write Longer Captions.
Consider it micro-blogging.
Lucy & Yak October 2020

13. 1. Analyze your engagement: measure the starting point of your growth
2. Select your strategy: determining those engagement goals
3. Know your audience: who are you actually talking to?
4. Stay topical: join in on a conversation if nothing new to add
5. Keep the conversation flowing: practice both reactive and
proactive engagement
6. Show your human side: don’t hide the humans of <your brand here>
7. Keep response times speedy: personalize customer service at scale
8. Schedule smarter: posting at the right time each day
9. Think beyond the feed: DMs or Story interactions matter too
10. Create and share valuable content: rewind this MAD presentation
do try this at home
Practical Takeaways.

14. You’re cordially invited to (y)our Facebook Group

15. @FalconIO #FalconEd #growwithsocial

16. @falconIO
falcon.io events@falcon.io