People engage with people, not with brands. In this webinar, we’ll discuss how Jameson pulls up a stool next to their mates, not their followers and forms two-way, mutually beneficial relationships, not to mention life-long friends.
We zoomed in on:
- How to develop a unique and memorable brand identity
- Why brands must move from communication to conversation
- Which social media channels to interact on
- Enhancing brand loyalty through advocacy