People engage with people, not with brands. In this webinar, we’ll discuss how Jameson pulls up a stool next to their mates, not their followers and forms two-way, mutually beneficial relationships, not to mention life-long friends.
We zoomed in on:
- How to develop a unique and memorable brand identity
- Why brands must move from communication to conversation
- Which social media channels to interact on
- Enhancing brand loyalty through advocacy
6. Consumers will tell you they don’t follow brands on social media.
They will tell you that they only follow friends, celebrities, sports, news, entertainment, meme
accounts and others.
CONSUMER BEHAVIOUR
7. • 445 Million – The total
number of followers for
top 10 most followed
brands on Instagram
• Same as the total
population of these 19
European countries
• And that’s JUST on
Instagram.
BUT THINGS DON’T
ADD UP…
8. SO WHAT’S GOING ON?
So they are following brands.
They just don’t feel like brands, because
they don’t act like them.
9. Click here to buy
Click here
Trust us
Listen to us
Tell your friends
about this
Have you seen
this?
Check this out
Spend your
time with us
Watch thisLook at this
Here’s your discount
Share this
Like us
Spread the word
10. ChinaIreland US Brazil South Africa
And there is one thing in common across the world,
the competition is greater than the spirits category.
IT’S THE ENTIRE INTERNET…
13. It’s our charm, our wit, always delivered
with that wink.
We’re not flippant nor crass. We’re warm
and knowingly clever.
It’s our smile and it gives you one.
INFECTIOUS
PERSONALITY
16. JUST LIKE A REAL FRIENDSHIP
Interesting
Trust
Banter
Confidence
Personable
Good listener
Know when to be quiet
Narcissistic / Self-
Obsessed
Never arrogant
Talk for the sake of
talking
Talk about things we
have no right to talk
about
Two way
Mutually-beneficial relationship
DO DON’T
19. OUR PERSONALITY’S ALWAYS THE SAME BUT LIKE A PERSON, WE
TWEAK OUR BEHAVIOUR DEPENDING ON OUR SURROUNDINGS.
20. Where we showcase the real, un-staged
moments of our whiskey .
Our mates are having conversations & we’re here to join
in.
Here we pull up a stool next to you, our mates, & tell you
stories.
Sit back, take a seat, grab a Jameson, we’re
delighted to be spending that little bit more time with you.
24. We don’t force ourselves in where we don’t belong & never talk
about things we don’t know much about.
We’re experts in whiskey & look to our expert friends if ever we want
to talk about other passions.
LEANING ON OUR FRIENDS
30. *Top 10 Spirits Brands on Social Media by The Spirits Business
TOP #2
WHISKEY BRAND ON
SOCIAL MEDIA*
SPIRITS BRAND ON
SOCIAL MEDIA*
5M
ADVOCATES ACROSS OUR
SOCIAL COMMUNITY
WE’RE VOTED WE’RE RANKED WE HAVE