Smart collaboration channels To build engagement & distribute values. Chat-Video-AI- Blockchain. Average digital marketing budget: IDR 1.9B/year because of emerging Indonesian digital content producers trough social media. Social media become the most effective digital marketing channel. Every branding-marketing today are depends on creative digital content to create business ecosystem & their sustainability. Furthermore to create impactful marketing in creative industry needs two thing : great content & active community, because of that Suar become alternative to share your “stories” through chat and videos. #startup #entrepreneur #berbagicerita #suarsocial

1. Smart collaboration
channels
To build
engagement &
distribute values.
Chat-Video-AI- Blockchain
Our vision is
to develop
tech-based society
PT Techlab Solusi Indonesia is established
in 16 June 2017 in Bandung, Indonesia.
We start develop SUAR in February 2018

2. Content
producers have
potentials to share
their values upon
today’s digital
social media, and
make impact
Marketing then Marketing now
We’ve changed
the way they
consume
content. It’s no
longer about TV.
Impactful marketing needs two thing : great content & active community

3. Opportunities
& Challenges
The channels
1. Emerging Indonesian digital
content producers
2. Social media is the most
effective digital marketing
channel
3. Creative digital content
creation business
ecosystem & sustainability
Indonesia’s digital and content marketing report in 2017 - Get Craft
Average digital
marketing budget:
IDR 1.9B/year
0 1 2 3 4 5
Webinar & Podcasts
Display Advertising
Email Marketing
Sponsored Content
Search Engine Optimisation
Influencer Marketing
Content Marketing
Paid Search Marketing
Social Media Ads
Social Media
Digital Marketing Channels’ effectiveness (B2B & B2C)
143+ Million
Internet
Users in
Indonesia
49%
19-33 y.o.
17%
13-18 y.o.
30%
34-54 y.o.
4% >54 y.o.
Source: Survey APJII 2017 Penetrasi &
Perilaku Pengguna Internet Indonesia

4. Share your “stories” through chat and videos
Audience
engagement
Collaboration
Smart
distribution
channel
work
craft
pet
family
product
etc.
great content & active community

5. Why chat?Why Video?
Channeling to proper
audiences
Most effective media
to deliver contents &
values
Short attention span
Invoking emotions
easier
Fast-growing
internet
infrastructure
Highly preferable by
smartphone users
The second most used
activity on
smartphone (after
social media)
Source: Indonesia digital
landscape 2018 - GDP
Venture
Collaborate
anytime, anywhere

6. smartly revolve
digital media industry
Collaboration → Stories → Impact
19,5B USD
in 2025
CAGR
15-17
43%
36%
18%
41%
CAGR
17-25
23%
18%
15%
32%
SEA Internet eConomy Market Size ($B)
(Source: Google Temasek SEA 3-Conomy Spotlight 2017)
202520172015
3,7B
6,9B
19,5B
e
commerce
online
travel
online
media
ride
hailing
Market Size & Opportunity in
Digital Media Market

7. Customer Acquisition
Growth Strategy
Aware AskAppeal Act Advocate
“Giving Something
Back”
Social Champaign to
help others via chat
& videos. Collecting
money with suarapps
& suarcoin.
Collaboration with
social organization
Sign up pages in
website, Download
button on emails.
+ Create user profile
on web
+ Creating channels
for communities &
startups
“Create the
Community”
Help people create
their digital
community on suar.
Bonus suarcoin &
SWAG for
community
representative.
+ Use case for
business & campus :
creating channels for
them
+ Ask to subscribe 5
channel from start
+ Form & Event
Tickets
+ Collaborate with
influencers
“Paying for
Customer”
Bonus suarcoin for
inviting with their
invite code. Invite 1
people for 10 coin.
+100 per 10 member
Referral Code &
Bonus
+ paying creator
Other; ask suar to
pay F&B, Movie,
Music, Experience
“Daily, Weekly, &
Monthly Challenge
& Quiz”
Challenge & Quiz
involving brand for
suarcoin & product
prize. Online & offline
event.
+badge system
reward
Top leader at suar
1. Winners
Badge
2. Most
Subscribers
3. Winners
Challenge
4. Winners Quiz
“Community,
Startup, & Campus
Tour”
Blast the info,
Games, Workshop,
Get representative
for SWAG, suarcoin,
tag.
+ Event with brand
Growth Hack
1. Anime Channel
2. Korean Drama
Channel
3. Short url & File
Sharing
4. Streaming TV
Channel

8. Business Model
1. Freemium
2. Advertising
3. Event
4. Creator
matching
5. Creator
production
tools
Free services
Paid services
Subscription
Pro services
Company-level
subscription
Casual user
Pro user
Company

9. How
It
Works
Collaborate
Communicate,
collaborate with team
to create something
amazing.
Share your story
Let world knows your
work and find your
audiences. Discover
new things from other
communities and be
inspired.
Build your
community &
audience
Deliver your story to
those who are
engaged with, and
grow together
Core Competency
Suarcoin
Peer to peer distribution
& transaction
(blockchain technology)
Machine learning
Analytic dashboard,
AI for content
recommendation, data
analysis for adv &
chatbot
Suarcommunity
Producers community
Highly attached early
users
Channel
Easy community
discovery and
distribution
Button call to act
Call-to-action post &
button to build
engagement
Chat Categorization
Categorization to
optimize forum,
discussion, & chatbot

10. Use
Case
Example Chat Room
For:“Korean Resto”
Example SuarVid For:
“Korean Resto”
● Updates
○ News & Info
○ FAQ
○ Suggestion
● Food & Beverage
○ Menu
○ Order F&B (Bot)
○ Mukbang
● Request
○ Music Video
● Fans Room
○ K-Drama
○ K-Pop
Example Chat Room
For: “Anime Channel”
Example SuarVid For:
“Anime Channel”
● Orientation
○ Guide
○ Rules
○ FAQ & Roles
● Log
○ Announcement
○ Introduction
○ Anime News (Bot)
● Community
○ General
○ Otaku lounge
○ Media Sharing
● Pokecord
○ Pokemon Center
■ Game Bot
Example Chat Room
For: “Asosiasi Dokter ”
Example SuarVid For:
“Asosiasi Dokter ”
● News & Info
○ Announcement
○ Suggestion
○ Event
● General
○ Discussion
○ Books
○ Patient Story
● Help
○ Urgent Need
(+Bot directory)
○ Q & A
Video :
1. Music Video
2. Menu Recommendation
3. Testimonial
4. Promo
Button Call to Action :
1. Claim Promo
2. Order Now
Video :
1. Trailer & Scene
2. Anime Series (premium)
3. Anime Discussion Theory
4. Great Scene
5. Event
Button Call to Action :
1. Donate
Video :
1. Vlog Edukasi
2. Praktek & Tindakan
3. Event Seminar
Button Call to Action :
1. Join
2. Donate

11. Positioning & competition
User
generated
Centralized
contents
One-way
communication
Community-based
communication
Traction : Feb-Jun 2018
Product
Apha phase,
Dev & Validation stage
Suarcommunity
71 producers in suar community
6 projects content video
marketing
YT Video Channels
32 videos
51 subscribers
1715 views
Instagram Account
232 posts
5,954 followers
Event
6 event
200+ visitor
Blog on medium.com
3,477 Minutes read (per30
days)
2,875 Views (per 30 days)
78 Visitors (per 30-day average)

12. Investment Proposal
IDR 700M
on 5.3% equity
Join our early stage fund rising
Spending to improve & build:
1. Team
2. Market
a. Customer Acquisition
b. Business Model Validation
3. Technology
a. Chat - Video Apps
b. Behavior Data Analysis
c. Blockchain (suarcoin)
d. Artificial Intelligence

13. Rifqi Fajar SulistyaRestu Arif Priyono Faris Sundara Putra
Nur Rahmi Indriani
Priadi Cipta Wijaya Amalia Purdianty
#remarkable
We believe to
invest majorly
in two thing:
Technology &
People
Team & Snapshot

14. Support & Join Us Support Tech-Based Society Ahead
Join our community:
https://discord.me/suarcommunity
Website: http://suar.social
@suarsocial
suarmedia
SUAR
Faris Sundara Putra
+62 81809040629
farissundaraputra@gmail.com
@farissundaraputra
Jalan Ibu Ganirah No. 250
RT 05 RW 02, Leuwigajah
Cimahi Selatan, 40285
Kota Cimahi,
Jawa Barat, IndonesiaFaris Sundara Putra
Founder & CMO SUAR
Hatur Nuhun ;)
suarsocial