1. C O R P O R AT E P R O F I L E

2. Metanoia
Metanoia
[meh-tah-NOY-ah]
(n.) the journey of changing one’s mind, heart, self, or way of life
Change comes more from managing the journey than from announcing the destination.
~ William Bridges
Change comes from within. Identifying the need to change something is the first step for any business.
Every business needs a strategic partner during their journey.
As entrepreneurs, our directors have been helping businesses orchestrate change for over seven years; as
independent consultants, for many years longer. Our focus is on helping your business identify areas for
growth, finding new opportunities, and streamlining operations.
Our experience is in working with clients, partners, and employers to identify opportunities, troubleshoot
issues, and develop potential, with our core focus on B2B and B2G industries.

3. Vision & Mission
We are a diverse team of entrepreneurs, consultants, and advisors, who converge to support
organisations in identifying areas for improvement, change, and growth. Our integrated approach on
community engagement, human resource development, transformative education, strategic marketing
solutions, and change management processes is designed to ensure your business direction stays true to
its objectives, and develops to its full potential.
Metanoia empowers entrepreneurs and managers to excel through embracing strong, clear, and powerful
techniques in developing a detailed awareness of their business environment.
We offer services to ensure your organisation's reputation is maintained in the best possible light, and to
facilitate your proactive response at critical times of the crisis management process. Metanoia helps your
business through the tough times, and equips you with the toolbox needed to continue effectively and
positively.

4. Craig is a long-time proponent of structured and measured change.
His early career saw him teaching marketing and management at a
variety of Universities and PTE's in his native New Zealand, where he
quickly climbed the management ladder to head several private sector
institutes. Needing to do that little bit extra, Craig formed his own
consultancy firm and was engaged by many in the sector as a trouble-
shooter - responsible for internal auditing, restructuring and
redevelopment of many departments and institutes in order to remain
relevant in a highly contested market. This involvement motivated him
to branch out and work with other industries - focusing on change and
development as a core theme in business survival. When Craig moved
to Malaysia, he went back into the Education sector to share his ideas
with local private sector educational facilities. In 2009 Craig co-
founded Orchan Consulting Asia, an award-winning Public Relations
agency. His areas of specialisation are Crisis Management
Communications and Change Management.
Director | Change & Reputation Specialist
Craig J Selby

5. Farrell's background in through-the-line communication has allowed
him to appreciate how brands operate on multiple levels. Having
started his career in advertising, Farrell has had stints in brand and
event management, before finding his niche in public relations. Known
for being forthright, he is a firm believer that brands need to 'walk the
talk' in order to make an impact in consumers' minds, which is why he
co-founded Orchan Consulting Asia in 2009, in order to help brands
achieve that (and more), minus the fluff that is often associated with
the industry. A staunch believer in the power of change, Farrell is
continuously finding ways to better himself in order to stay relevant,
just like the brands he consults for. A workhorse, Farrell has no qualms
about rolling up his sleeves and getting 'down and dirty' in order to
fully understand his clients' brand's needs, and to ensure that their
brands are represented in the best light possible.
Director | Change & Reputation Specialist
Farrell Tan

6. Change Management
Metanoia works with clients to effect change at all levels
within the organisation. This includes conceptualisation,
planning, and activation, as well as communication and buy-in
for all stakeholders.
We begin with a holistic organisational health assessment to
determine the strengths and opportunities within the
organisation and to identify areas where change is a necessity.
With the influence of reinvention, we put a focus on leadership
for change and creating an environment supportive of change
ideas.
The secret of change is to focus all of your
energy, not on fighting the old, but on building
the new.
~ Socrates

7. Branding
Metanoia enables clients to define, refine, and craft strong
brand identities and positioning, ensuring client
organisations are set up for success.
Utilising proprietary brand auditing tools, Metanoia
undertakes brand audits to identify where opportunities for
further development exist, to highlight areas where current
failing may be present, and to determine what steps are
needed to take the brand forward to match with
stakeholders' expectations.
Our directors have worked extensively with clients in the e-
business, professional services, education, and hospitality
sectors to analyse, reinvent, and develop brands.

8. Crisis Management
Metanoia operates proactively to prepare clients for
potential crisis situations. We develop Crisis
Communications Plans and Crisis Management
Plans for clients, and to train core teams to perform
in situations of crisis.
We work with clients to uncover the truth about a
situation, we strategise how to move forward, to
determine what to say to the public via the media,
and to train spokespersons to represent the
company in the public sphere.
The secret of crisis management is not good
versus bad, it’s preventing the bad from
getting worse.
~ Andy Gilman

9. Reputation Management
We are nothing without our reputation!
We embrace the intersection of business and media to enhance existing reputation through active
thought leadership initiatives, positioning of C-level personnel on issues of importance, and enhancing
the presence of a strong digital fortress. Metanoia ensures clients maintain a strong, positive reputation
for both organisation and key team members.

10. Communications
At the heart of all business is stakeholder relations
and communication – be it internal or external.
Metanoia’s customisable training and coaching
session will empower every member of your team
to excel.

11. Mentorship | Consulting & Coaching
Our direct and personal approach benefits client decision-makers, providing strategic counsel and
guidance to progress on important organisational issues.
Metanoia’s consultants bring their breadth of experience to the table to offer alternative insight from an
external perspective.
Coaching ensures that other important team members are able to develop further as professionals, by
enabling relevant, skills-led initiatives to help with professional development. This encourages team
members to activate stronger buy-in to the corporate ethos, and understand complex integral
relationships to overall corporate direction.

12. Training
Training enables clients to be empowered, to improve their own
skillset internally, so that they have the requisite knowledge and
ability to move forward on their own in the future. Metanoia’s
training solutions are aimed at communicating and imparting key
strategic skills for entrepreneurs and business decision makers,
so that they can develop from these both professionally and
personally.

13. Senior Management Development
• Issues & Crisis Management
• Reputation Management
• Media Engagement & Relationships
• Leading Change
• Developing Brand Strategy
• Digital Media Strategy
Management Development
• Team Building
• Storytelling for Effective Management
• Essential Skills for New Managers
• Managing Team Diversity
• Leadership
• Managing People
Metanoia offers training in the following areas
Core Staff Training
• Strategy Activation
• Issues Management
• Media Communication
• Embracing Change
• Social Media Management
• Social Media Activation
Workplace Mentoring
• Trainer Development
• Coaching
Key Training Programmes

14. Our Partners
Award-winning boutique Public Relations
agency based in Kuala Lumpur. Client spectrum
ranges from lifestyle to technology, automobiles
to hospitality, fashion to property. Agency
services include:
• Local, National, and Regional Media Relations
• Reputation and Issues Management
• Media Relations Measurement
• Corporate Communications
• Campaign Conceptualisation and Activation
• Strategic PR and Marketing Solution
Brand Leader believes great writing at every
level is essential to business success: solving
problems and securing results. It is a full-service
business-writing consultancy, focused on
delivering first-class business communication,
technical writing, and copywriting services.

15. METANOIA LTD
Robin Business Centre
Office 14 | Unit C | Lot 49 | First Floor
Block F Lazenda Warehouse 3
Jalan Ranca Ranca 87000
Labuan
PHONE
+6 03 7988 0303
+6 012 396 2500
ONLINE
www.metanoia.asia
www.metanoia-asia.blogspot.my
EMAIL
journey@metanoia.asia