My social media orientation slide deck for 2016 incoming medical residents at Mayo Clinic.

1. Professionalism:
Hippocrates and Beyond
@FarrisTimimi

2. Social Media…
• is ubiquitous.
• has provider penetration = to population use.
• adds the tools of one-to-many to one-to-one.
• is a tool, and like all tools, has rules.
• is supported by resources: guideline/training.
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3. What is social media?
• Any tool that facilitates social constructivism.
• Media designed to be shared, that is archived
and scalable.
• Networks that transform private to public,
monologs to conversations.
• Tools that allow you to type yourself into
reality.
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4. Percentage of US Population with
Social Media Profile
0
20
40
60
80
100
2008 2009 2010 2011 2012 2013 2014 2015 2016
24
34
48
52
56
62
67
73
78
% US Population
http://www.statista.com/statistics/273476/percentage-of-us-population-with-a-social-network-profile/ Accessed 4/2/16

5. Time spent with Media
4.25
1.9
1.7
3.3
0
1
2
3
4
5
Internet:
PC/Tablet
Internet:
Mobile
Social Media TV
Hours per Day
Hours per Day
http://www.slideshare.net/fullscreen/wearesocialsg/digital-in-2016/1 Accessed 5/1/16
20% of Media Consumption

6. US: Popular Networks
http://www.slideshare.net/fullscreen/wearesocialsg/digital-in-2016/1 Accessed 5/1/16
30% Facebook, 8% Twitter, 10% YouTube

7. Mayo Clinic Social Media Guidelines
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• Follow all applicable Mayo Clinic policies

8. Profiles
• Corporate logo in your username is a no go.
• Adding a disclaimer is always saner.
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9. When posting
• Speak on your behalf not that of staff.
• Always post in the first person.
• If you chat about the company, identify
abundantly.
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10. When posting
• Always surmises that HIPAA applies.
• Anonymity is really gimmicky.
• Do not practice on the net regardless your
intent.

11. Time management
• Despite connectivity, social media should
not impact work activity.
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12. The Vegas Rule
• Unless it is still in the cache, you can’t put it in
the trash
– Use good judgment, be accurate and honest.
– Errors, omissions or unprofessional
language/behavior reflects poorly on you, your
profession and on Mayo.
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13. Friending
• Separate the circle of friends from the patients
you mend.
– We strongly discourage friending of patients on
social networks.
– Exception: An in-person friendship that pre-dates
the treatment relationship.
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14. Friending
• If you supervise, be wise.
–Do not initiate an employee friend request at your
own behest.

15. Think before you link
• Before you post
– Foresee and count to 3
• 1-Who is your audience?
• 2-Is this appropriate for all ages?
• 3-Am I adding value to an ongoing conversation?

16. Health Care Social Media
• Before you take the leap
– Review our social media policy guidelines.
– Define your opportunity and operational goals
– Remember you represent your organization as
well as yourself.
– Know and review your privacy settings.

17. Health Care Social Media
• After the plunge
– Be real
– Be professional
– Be respectful
– Lurk before you leap
– Just like a good marriage, you will be judged more
by how you listen then what you say

18. Tweet Ready Social Media Guide
• Don’t Lie, Don’t Pry
• Don’t Cheat, Can’t Delete
• Don’t Steal, Don’t Reveal

19. Social Media Resources

20. For Further Interaction:
• @FarrisTimimi on Twitter
• timimi.farris@mayo.edu
• http://socialmedia.mayo.clinic.org
• http://pinterest.com/farristimimi
• https://www.facebook.com/MayoClinic