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ASJA Presentation
                        www.slideshare.net/fauziaburke

                              Fauzia Burke, Founder & President
                                   www.fsbassociates.com
                                        908-204-9340

                           twitter.com/fauziaburke . Linkedin.com/fauziaburke




Thursday, May 5, 2011
Your Website in 2011
                         Attracting the Social and Mobile Readers


Thursday, May 5, 2011
Changing Habits
                         of Consumers



Thursday, May 5, 2011
The Future is Here

              “By the year 2013, forecasts predict that there will be
              1.7 billion mobile internet users”
              -- Juniper Research




Thursday, May 5, 2011
Rise of Social Media

                        “9 out of 10 Internet users visited a
                        social networking site each month
                        in 2010”
                        -- Hubspot




Thursday, May 5, 2011
Rise of Smart Phones

                “60% of moms have smart phones, and they spend 6
                hours a day using them to get information, buy
                products, and check social media sites”
                -- Baby Center and iMarketer




Thursday, May 5, 2011
Mobile Buying

                   “1 in 5 US adult mobile phone owners have used
                   their device to make a purchase in the past month.”

                   -- Hubspot




Thursday, May 5, 2011
Impact of Blogging

               “Companies that blog get 55% more
               website visitors”

               -- Hubspot




Thursday, May 5, 2011
Your Response?

               Attract the Social and Mobile
                          Readers


Thursday, May 5, 2011
Think Mobile. Be Social.

                        1. Personalize Your Website

                        2. Be Authentic. Write Like Yourself

                        3. Blog to Increase Traffic

                        4. Update Your Home Page Often

                        5. Make Buying/Contact/Sharing Easy


Thursday, May 5, 2011
Mobile Friendly Website

                        Avoid Large Graphics

                        Provide Easy Navigation

                        Clear Content & Compelling Headlines

                        Stay Away from Dark Backgrounds

                        Don’t Use Flash


Thursday, May 5, 2011
Don’t Use Flash
Thursday, May 5, 2011
Social Media Elements

                        Update Your Home Page Often

                        Links to Social Media sites

                        Blog, Photos and Videos

                        Include Facebook and/or Twitter Widgets

                        Use AddThis (www.addthis.com) for Easy Sharing


Thursday, May 5, 2011
Navigation                                    Easy
                                                  Contact



         Small
        Graphics

                                                   White
                                                Background
          Social
          Media




                                                 Facebook
                                                  Widget




                        www.fsbassociates.com

Thursday, May 5, 2011
Remember the habits of your readers are changing.

                         Make Your Websites
                        Mobile & Social Friendly




Thursday, May 5, 2011
ASJA Presentation
                        www.slideshare.net/fauziaburke

                              Fauzia Burke, Founder & President
                                   www.fsbassociates.com
                                        908-204-9340

                           twitter.com/fauziaburke . Linkedin.com/fauziaburke




Thursday, May 5, 2011

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Attract the Social and Mobile Consumers to Your Website by @fauziaburke

  • 1. ASJA Presentation www.slideshare.net/fauziaburke Fauzia Burke, Founder & President www.fsbassociates.com 908-204-9340 twitter.com/fauziaburke . Linkedin.com/fauziaburke Thursday, May 5, 2011
  • 2. Your Website in 2011 Attracting the Social and Mobile Readers Thursday, May 5, 2011
  • 3. Changing Habits of Consumers Thursday, May 5, 2011
  • 4. The Future is Here “By the year 2013, forecasts predict that there will be 1.7 billion mobile internet users” -- Juniper Research Thursday, May 5, 2011
  • 5. Rise of Social Media “9 out of 10 Internet users visited a social networking site each month in 2010” -- Hubspot Thursday, May 5, 2011
  • 6. Rise of Smart Phones “60% of moms have smart phones, and they spend 6 hours a day using them to get information, buy products, and check social media sites” -- Baby Center and iMarketer Thursday, May 5, 2011
  • 7. Mobile Buying “1 in 5 US adult mobile phone owners have used their device to make a purchase in the past month.” -- Hubspot Thursday, May 5, 2011
  • 8. Impact of Blogging “Companies that blog get 55% more website visitors” -- Hubspot Thursday, May 5, 2011
  • 9. Your Response? Attract the Social and Mobile Readers Thursday, May 5, 2011
  • 10. Think Mobile. Be Social. 1. Personalize Your Website 2. Be Authentic. Write Like Yourself 3. Blog to Increase Traffic 4. Update Your Home Page Often 5. Make Buying/Contact/Sharing Easy Thursday, May 5, 2011
  • 11. Mobile Friendly Website Avoid Large Graphics Provide Easy Navigation Clear Content & Compelling Headlines Stay Away from Dark Backgrounds Don’t Use Flash Thursday, May 5, 2011
  • 13. Social Media Elements Update Your Home Page Often Links to Social Media sites Blog, Photos and Videos Include Facebook and/or Twitter Widgets Use AddThis (www.addthis.com) for Easy Sharing Thursday, May 5, 2011
  • 14. Navigation Easy Contact Small Graphics White Background Social Media Facebook Widget www.fsbassociates.com Thursday, May 5, 2011
  • 15. Remember the habits of your readers are changing. Make Your Websites Mobile & Social Friendly Thursday, May 5, 2011
  • 16. ASJA Presentation www.slideshare.net/fauziaburke Fauzia Burke, Founder & President www.fsbassociates.com 908-204-9340 twitter.com/fauziaburke . Linkedin.com/fauziaburke Thursday, May 5, 2011

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