The document outlines steps for building and implementing a content marketing strategy. It discusses why organizations should implement a content marketing strategy, what content marketing is, and provides a five-step process for creating a strategy. The five steps include: 1) understanding your audience, 2) selecting content elements like blogs and social networks, 3) planning content timing, 4) tracking success metrics, and 5) adjusting the strategy based on results. The presentation emphasizes the importance of patience, managing expectations, trusting the process, and learning as the strategy is implemented.

1. Content
Marketing
Building & Implementing Your New Strategy!
by Fauzia Burke
Founder & President
@FauziaBurke
Tuesday, May 28, 13

2. Housekeeping
My handle: @FauziaBurke
Hashtag: #BEA13CM
www.fsbassociates.com/bea13
Tuesday, May 28, 13

3. Content
Marketing
Building & Implementing
Your New Strategy!
Tuesday, May 28, 13

4. Content Marketing
@FauziaBurke #BEA13-FSB
Why? What? How?
Tuesday, May 28, 13

5. @FauziaBurke #BEA13-FSB
Why Do It?
Tuesday, May 28, 13

6. Why Do It?
@FauziaBurke #BEA13-FSB
Show
Develop
Expand
Grow
Improve
Tuesday, May 28, 13

7. What Is It?
@FauziaBurke #BEA13-FSB
Tuesday, May 28, 13

8. Entertain
Inform
Delight
@FauziaBurke #BEA13-FSB
Tuesday, May 28, 13

9. Social Media
vs
Social Networking
@FauziaBurke #BEA13-FSB
{ }
Tuesday, May 28, 13

10. Social Media
@FauziaBurke #BEA13-FSB
Blogs/Articles
eNewsletters
Graphics
Info-graphics
Presentations
Speeches
Games
Videos/Movies
Slideshows
Webinar
eBooks
Photos
Tuesday, May 28, 13

11. Social Networking
@FauziaBurke #BEA13-FSB
goodreads
Facebook
Twitter
LinkedIn
Google+
tumblr
Pinterest
Tuesday, May 28, 13

12. Strategy
@FauziaBurke #BEA13-FSB
Tuesday, May 28, 13

13. Before You BeginStep 1
@FauziaBurke #BEA13-FSB
Know Your Audience
Get Their Permission
Plan Consistent Engagement
Decide on a Call to Action
Learn the Tools
Tuesday, May 28, 13

14. MailChimp
HootSuite
SlideShare iStockPhoto
Constant
Contact
WordPress
@FauziaBurke #BEA13-FSB
Tools
Tuesday, May 28, 13

15. Pick the ElementsStep 2
@FauziaBurke #BEA13-FSB
Blogs eNewsletters Slideshows Other
Facebook Twitter LinkedIn Other
Tuesday, May 28, 13

16. Plan the TimingStep 3
@FauziaBurke #BEA13-FSB
Monthly
Yearly
Weekly
Daily
Tuesday, May 28, 13

17. Social
Networks
Frequency Content Goal
Facebook
Twitter
LinkedIn
Other
Daily/Weekly
@FauziaBurke #BEA13-FSB
Tuesday, May 28, 13

18. Social
Media
Frequency Content Goal
Blog/Article
Newsletter
Slideshow
Other
Weekly/Monthly
@FauziaBurke #BEA13-FSB
Tuesday, May 28, 13

19. Keep TrackStep 4
@FauziaBurke #BEA13-FSB
Traffic to Blogs
Growth in Number of Followers
Interaction on Social Networks
Request for Information
Sales
Tuesday, May 28, 13

20. Adjust
Step 5
@FauziaBurke #BEA13-FSB
Tuesday, May 28, 13

21. Review Strategy
@FauziaBurke #BEA13-FSB
1. Review & Set Goals
2. Pick Elements
3. Plan Timing
4. Track Success
5. Adjust
Tuesday, May 28, 13

22. Lessons
@FauziaBurke #BEA13-FSB
{ }
Tuesday, May 28, 13

23. @FauziaBurke #BEA13-FSB
Be Patient
Let go of Expectations
Trust the Process
Learn as you go
Tuesday, May 28, 13

24. @FauziaBurke #BEA13-FSB
Be Generous!
Tuesday, May 28, 13

25. Thank You!
@FauziaBurke #BEA13-FSB
Tuesday, May 28, 13

26. Web Publicity & Marketing
Digital Branding
Consulting & Speaking
Website Development
@FauziaBurke
www.fsbassociates.com
Tuesday, May 28, 13