This document discusses millennials' consumer behavior and how digital strategies and tools can be applied. It notes that millennials want products and services to be better, faster, cheaper and emphasizes the importance of a two-way conversation on social media. It also provides examples of how to analyze consumer data and trends using tools like Google Analytics, Instagram Analytics, Facebook Analytics, Google Trends and word clouds to understand key topics of discussion and inform strategies. The focus is on understanding millennial consumers in the digital era through data-driven insights.

1. Millennials consumer
behavior
And how to Apply digital strategy and tools
Faza Faikar Cordova - 2019 - @fazafc @aegis.gg
Aka … understanding the change, adapt faster through growth hacking

2. Agenda
Digital Telco
Millennial Consumer Behavior
How to play in Digital Era

3. World’s 15th largest country
Total area 1,919,440 km2
World's 16th among G20
members
34 Provinces and 514 Districts
Internet users 132,7 mio
Penetration 50%
Active SocMed users 130 mio
Penetration 49%
Mobile users 177,9 mio
Penetration 67%
Mobile Social users 120 mio
Penetration 45%
World's 4th most populous
country>266Mio population
Source: wearesocial.org(2018), Indonesia DigitalLandscape (2018)
Indonesia Key Digital Stats

4. Telkom Digital Ecosystem
BUSINESS
E-LOGISTIC
E-COMMERCE
E-PAYMENT
E-PROCUREMENT
E-PAYMENT
B2B B2B2C/B2C
CONSUMER
DEVELOPMENT OF TECH TALENTINFRASTRUCTURE
INDONESIA DIGITAL
NETWORK (IDN)
BUSINESS E-HEALTH
Digital Goods
Services Physical Goods
Logistic
Partners
Digital Goods
Services Physical Goods
Logistic
Partners
E-GOVT
E-LOGISTIC
E-BOOK
E-TOURISM
• TECH ADOPTION
• ICT SKILL
• OPEN DATA RIGHT
• E-GOV SERVICE
• TECH ADOPTION
• ICT SKILL
• OPEN DATA RIGHT
DIGITALISASI
PERTANIAN
BUSINESS & REGULATORY ENVIRONMENT
(VC, TX/LEGAL, INVESTMENT, DATA RIGHT, INTERNATIONAL ACCES, eGOV)
ENDUSERS
ENDUSERS
2
3
1
4
4
E-
EDUCATION E-
EDUCATION

5. Indonesia Digital Network
Indonesia Digital Convergence
Data Center
Digital
Platform
Data Center: 102,2 ribu m2
Domestic: 52,2 ribu m2
International: 50 ribu m2
1. Big Data & Analytics
2. API Factory
3. Internet of Things
Indonesia Digital Ring
Panjang 160,7 ribu km (4x
keliling bumi) dan menjangkau
456 Kabupaten/Kota (90%),
termasuk koneksi ke luar negeri
Fiber Optic
Backbone
Network
Telkom-2
(24 TPE)
Telkom-3S
(49 TPE)Satellite
Telkom-1
(36 TPE)
Merah Putih
(60 TPE)
Indonesia Digital Access
Mobile
Network
183 ribu BTS
99% populasi
Fiber Optic
Access
Network
FTTH Homepassed
22,1 juta
4,7 juta
LIS Indihome
Indonesia
WiFi
376 ribu
AP
SATELIT MERAH PUTIH
Satelit komunikasi geostasioner
yang orbitnya berlokasi di 1080 bujur
timur memiliki kapasitas 60
transponder dengan jangkauan
sebagai berikut:
▪ 24 C-band Southeast Asia
▪ 12 Ext-C band Southeast Asia
▪ 24 C-band South Asia
Join Innovation
5G
Telkom-2
(1570BT)
Telkom-3S
(1180BT)
Telkom Merah
Putih
(1080BT)
Merah Putih
(60 TPE)

6. Digital Talent Development
Mentoring Funding Market Access Co-Working Space Global Next Investment

7. Business Environment Enabler
END USERS
TELKOM
ENVIRONMENT
Access to customer
Access to
enterprises &
International
Digital Enabler Network coverage Investment capital
Large base of
corporates & SMEs
and 8 international
footprint
Dedicated
investment for
digital(Big Data)
IoT
Individuals SMBs Governments Enterprise
s

8. Agenda
Digital Telco
Millennial Consumer Behavior
How to play in Digital Era

9. Millennials ?

11. Is Google and Facebook
Free of charge?

12. No! If the product is free, you
are the product.
Is this statement correct?..

13. Not really… what we want is
To have it...
Better, faster, cheaper, and
wait do i already mention
better?

14. Think about self driving cars

15. Google
“Strategy before technology”
116.32 Bn USD
Ad revenue/year
13.27 Mn USD
Ad revenue/hours

16. Agenda
Digital Telco
Millennial Consumer Behavior
How to play in Digital Era

17. The “Why”
Source : Sproutsocial report 2019

18. Social Media
is always
two way
conversation
Source : Sprout social report 2019

19. Brands
need to be
proactive!
Source: https://medium.com/@ginoarendsz/an-introduction-to-the-aarrr-framework-b8570d6ae0d2

20. Source : https://medium.com/@mireillebobbert/aarrr-startup-metrics-applied-to-glossier-a-story-about-the-user-journey-of-a-lifetime-2f287d0c3d93

21. In digital there is no
coincidence.
It is all about data

22. Trends.Google.com

23. Just..Google it!
#MendadakReligius
Source : Trends.google.com

24. What do you learn?
Source : Trends.google.com

25. Consumerbarometer.com

26. Just..Google it!
Source : Consumerbarometer.com

27. Word cloud

28. Finding the key in a conversation
Source : Aegis Instagram Post

29. How?
1. Exportcomments.com
2. Copy Paste the comments
3. Wordart.com

30. ….#Analytics

31. Google Analytics
Source : Aegis Google Analytics

32. Instagram Analytics
Source : Aegis Instagram Analytics

33. Facebook Analytics
Source : Aegis Facebook Analytics

34. Thank youContact me: 081283403400
or fazafc@gmail.com

35. Source
Sprout Social Report 2019
Goldman Sachs Millennial Report 2018
Telkom Digisummit Presentation
Trends.google.com
Consumerbarometer.com
Prosper Insights and Media Behavior Analytics (Goldman Sachs Study 2018)