This document discusses how to sell to different personality styles. It notes that people have different communication styles which can make it difficult to connect and reach agreements. There are four main personality styles - Drivers, who are direct and to the point; Expressives, who love to talk; Amiables, who are team players; and Analyticals, who need lots of information. The document advises adapting one's selling style to more closely match the customer's personality style in order to better connect with them and close more sales. Understanding a customer's natural style allows a salesperson to consider their approach before meetings.