1. FEBELMAR
10/06/2015

2. COMMISSION
EU COUNCIL EU PARLIAMENT
G 29
EU
NATIONS

3. EU
Commission
EU
Council
of Ministers
EU
Parliament
Trialogue
Group Article 29

4. Direct Marketing is
Respect Marketing

6. “Privacy staat nooit op zichzelf.
Je kan dan ook niet ‘morrelen’
aan privacy. Je kan hoogstens
balanceren tussen privacy en
een ander belang. Dus dat doe
ik ook. Voorzichtig.
Aandachtig. Maar zonder
angst. Innovatie is niet iets om
bang voor te zijn. De toekomst,
is iets om naar uit te kijken.”
Bart Tommelein
Staatssecretaris voor Privacy

7. • Balance privacy citizens- enterprise
• Balance legislation for
European Corporations/
Foreign Corporations
• Opt in for direct marketing
• Officialization Robinson Lists
• Guidelines for usage E-ID
• Data regarding deceased persons

8. 14/3/2015

9. PRIVACY EVOLVES
From data being locked between big walls
to flying over the internet….

10. Privacy is….
data driven

11. A matter of balance between:
• Citizen & enterprise
• Allowing & forbidding
• Using means proportionate to objectives
• Not killing a fly with a canon
• Also a matter of opportunities
PRIVACY IS……
BECAUSE WE ARE LIVING
IN A DATA SOCIETY!

12. Data Tsunami
• 90%worldwide data has been created the last 2 years
• We mainly create them ourselves through the internet
• Data users = citizens individuals, authorities
• Overall data
• Detailed information of networks, interests, habits, behavior
individuals

13. Customization is data driven
• Personalized production
• “Prosumer cooperates”
• Diversity of products
• Scheduled home delivery
• Economy becomes data driven

14. PROFILING
Why praise a
shotgun to a
fisherman?

15. Citizen is more
than a consumer

16. Many thanks
Ivan Vandermeersch
ivan@bdma.be