MediaDesk is a self-service platform of display inventory. It enables agencies, advertisers and trading desks to access the mainstream sources of inventory of LATAM, from a one-stop media platform. MediaDesk is a proprietary product of US Media Consulting. USMC is a media agency with more than 10 years of online and offline experiencie in planning and buying media for LATAM and US Hispanics markets.

1. MediaDesk DSP Display
Media kit 2014

2. The advertising ecosystem
“The Evolution of Online Display Advertising” by IAB UK

3. The adscape

4. Facts
#1: Display is shifting to programmatic RTB
While LATAM is growing in its RTB ad spending, USA is already consolidated.
Real-time bidding (RTB) is a digital advertising technology that lets marketers
buy display ads dynamically, in real time, on an impression-by-impression basis.

5. Facts
#2: RTB is the hottest media trend of the year

6. Facts
#3: USMC is a co-participant of the RTBKit ecosystem
One of the pioneer
participants in the
RTBKit Ecosystem
#1 with focus
completely set on
LATAM

7. Key changes
Back-end
Technology
Programmatic
Buying
Data
Management
Tools
Dynamic
Creative
Optimization
Transparent
Domains
Amplified
Reach
Human
Relationships
Technology
Limitations
In the
past
Manual
Optimization
Sample
List
Fragmented
Reach
Media
Negotiation
Real Time
Bidding
In the
future
No Data
Insights
From an Ad Network to a Demand Side Platform
From a Media Company to a Tech Company

8. What is MediaDesk
First DSP built from and for LATAM
Propietary technology product from USMC
Integrated via RTB
with exchange leaders
Algorythm based on cost efficiency
and historical data from USMC
Supported by quality
tech leader partners

9. MediaDesk projection
ALGORITHM
DATA
ALGORITHM
INTEGRATION
Programmatic RTB is based on
three arms working together:
Data
Algorithm
Integration

10. Challenges
#1: Targeting capabilities
What we achieved in 2013 What we will produce in 2014
Geographic
Country/State
Daypart
Day/Hour
Targets
Contextual
Channel
Audience
Segments
Frequency
Remarketing
#2: Reach amplification
Rightmedia
From Yahoo!
Doubleclick
From Google
Sources
The
Rubicon
Project
Facebook
Marketplace

11. Challenges
#3: Data & Transparency
What we achieved in 2013 What we will produce in 2014
Per line
Standard
metrics
Reports
Per day
Per site
Per format
Per placement
#4: Pricing & Cost
Audience
integration
dCPM
Functions
RTB
Predictive
algorythm

12. Results per industry
Avg CTR% Rates
AGRICULTURE: 0.59%
AIRLINES: 0.44%
ALCOHOL: 0.51%
AUTOMOTIVE: 0.30%
BANKING: 0.28%
BUSINESS: 0.38%
COSMETICS: 0.48%
EDUCATION: 0.41% REAL ESTATE: 0.38%
HEALTH: 0.25%
HOME: 0.38%
HOTELS: 0.51%
INSURANCE: 0.30%
ISP: 0.40%
PETS: 0.52%
RESTAURANT: 0.42%
RETAIL: 0.83%
SPORTS: 0.52%
TECHNOLOGY: 0.36%
TELECOM: 0.41%
TELEVISION: 0.41%

13. Targeting capabilities
Geography
Per Country
Per State
Per City
Per DMA
Channel
Per categories
Per subcategories
Per sites (in development)
Frequency
Per day
Per week
Per month
Data
Per remarketing (in development)
Per audience (in development)
Per interest (in development)
Daypart
Per day
Per hour
Pricings
Per dCPM (available)
Per CPM
Per CPC

14. Channels/Verticals
Among others…
Automotive
Business & Finance
Career & Employment
Children & Teens
Diet & Fitness
Education
Entertainment
Games
Health
Hobbies & Leisure
Home & Garden
Men
Music
News
Real Estate
Restaurants & Dining
Shopping & E-Commerce
Social Networking
Sports
Technology
Travel
Women

15. Inventory availability
+100 BB Imps LATAM
95% Reach
Next incoming marketplace:

16. Thanks
Federico Kalos
Client Partner Director
US Media Consulting LLC.
Humboldt 1550 Entrepiso Oficina 5
Buenos Aires | 1414 | Argentina
Tel US: + 1-305-677-5087
www.usmediaconsulting.com