James Perrin speaks on how the power of genuine reviews are a source of quality user generation content.

1. In Pursuit of UGC:
The Power of Genuine
Customer Reviews
James Perrin
Digital Comms Specialist, Feefo

2. The Power of UGC
53% 76% 84%

3. The Power of Customer Reviews
of consumers reported that UGC has
an influence on what they buy.
Source: Bazaarvoice

4. Example: Burberry
Sales surged 50% Y-O-Y following launch of site.

5. Example: Starbucks
Starbucks earned publicity and proved that it
strongly valued customer feedback.

6. Example: Coca-Cola
2%Increase in
U.S. Sales

7. Forms of UGC
Q and A sites Blogs
VideoReviews
Competitions
Social
Media
Photos

8. 89%of Internet users say reviews influence
their purchasing decision.
Source: etailing Group
The Power of Customer Reviews

9. Example: Feefo Reviews

10. The Power of Picture Reviews
77%
of eCommerce shoppers prefer authentic
photos from customers over professional
photos.
Source: Yotpo

11. Example: Feefo Photo Reviews

12. The Power of Video Reviews
Video content is shared
1,200%more times than links and text combined.
Source: Simply Measured

13. Example: Feefo Video Reviews

14. Why UGC Reviews?
InsightsTrust Traffic Sales

16. Source: Yelp.com

18. Why UGC Reviews?
Traffic
SEO PPC
Social &
Content

19. Traffic - SEO
25%Of search results for the world's 20
largest brands are links to user-
generated content.
Source: Kissmetrics

20. Traffic - SEO
Review
signals
Improved
CTR
Reduced
Bounce
Rate
Sources: Moz, Search Engine Land
Algorithm
updates

21. Traffic – SEO
245%
increase in organic traffic Y-O-Y

22. Traffic - PPC
Adding seller ratings to a search ad
boosts CTR by an average of
17%Source: Google AdWords blog

23. Traffic - PLAs

24. Traffic – Social Media

25. Why UGC Reviews?
Sales
CTR Conversion
Reduce
CPC

26. Sales – Conversions
Videos on landing pages increase
average conversion rates by
86% Source: Eye View

27. (175 reviews)
increase in conversion,
just by placing Feefo
scores next to ‘Buy Now’
6%
Source: Feefo
Sales – Conversions

28. Sales – Conversions
3.01%
uplift in revenue per visitor.
2.94%
increase in total flight bookings.

29. Sales: Reduce CPC
CPC decrease of 12%
Bounce Rate decrease of 8%
6.7% increase in Conversion Rate

30. Takeaways
UGC & Customer Reviews increase:
Trust | Traffic |Sales | Insights
Traffic & sales improve by
enhanced:
SEO | PPC |Social | Content