LOCA conference 2020, Wiesbaden

1. LOCATION NOW: RETAIL AS A SERVICE
INNOVATION, MARKETING AND TECHNOLOGY
06.-07. Februar 2020, Kurhaus Wiesbaden
Retail digital: consumer commerce - stationär online vernetzt
European conference hosted by international Location Based Marketing Association
GUIDE
www.loca-conference.com

2. Statement: „Wir sind sehr zufrieden mit dem Verlauf der diesjährigen LOCA Conference“, erklärt Carsten Szameitat, Vorstandsvorsitzender der
LBMA, der die Veranstaltung mit einer Übersicht der 30 relevantesten Technologien für die Digitalisierung der Location eröffnete. „Die Sprecher
und die Stationen der LIVE-Tour haben gezeigt, wie weit die Digitalisierung am POS sein kann, wenn die Händler den Mut haben, die
Herausforderung anzunehmen und welche Marketing und IT-Strategien wirkungsvoll sind .“
REVIEW
2019 at Kurhaus Wiesbaden

3. The Location Based Marketing Association is
an international group dedicated to fostering
research, education and collaborative
innovation at the intersection of people, places
and media. Our goal is to educate, share best
practices, establish guidelines for growth and to
promote the services of member companies to
brands and other content-related providers.
1.400 members of the LBMA include retailers,
agencies, advertisers, media buyers, software
and services providers and wireless companies.
www.thelbma.org
Global:
http://www.thelbma.com
Members LBMA:
GFM NACHRICHTEN I Publisher
Compendium
This compendium is published
semi-annual. Companies display
different solutions. This magazine
(12.000 copies) is being published
up to 6 months in print and offline
channels. It as well is available on
different trade shows. Ads with
other publishers improve
coverage.
www.gfm-nachrichten.de
Last version ePaper:
https://issuu.com/gfm-nachrichten/docs/kompendium_epaper
SUPPORTER

4. DACH International
150 2010
Attendees: 2020 200 CEO
„Ganz herzlichen Dank nochmals für die tolle
Veranstaltung! Sowohl die Präsentationen,
das Networking, das Kamingespräch als auch
die Abendveranstaltungen waren super
spannend und haben viel Spaß gemacht!“
Mark Engelfried, PAYBACK GmbH
Marketing Manager Business / Sales Manager
85%
Visitors
DACH
2019
15%
International
Attendees
Speaker23
FACTS

5. Program topics
February, 6th- 7th 2020
LOCATION
NOW
Retail as a Service
Innovation, Marketing
and Technology
Location Technologien
Retail as a Service
LBS Best Practices
Marketing &
Advertisement Options
Automatisierung
Customer Experience
New Logistics
Analytics
Drive to Store
Connected Commerce
TOPICS

6. DAY 1
Kurhaus Wiesbaden
February 6th 2020
DAY 2
RetailTour at partners
February 7th 2020
all tours will be reached with our
provided car shuttle service
Station B
Station C
Station D
Station A
06-07 Feb.
WIESBADEN

7. DAY 1 I Kurhaus WiesbadenConference-Agenda
February 6th 2020
The international conference on location technology and services
provides the possibility of global exchange for all stakeholders in
the ecosystem. Established as an event in 2012 in North America
(Chicago) und Asia (Singapore), the LOCA conference Germany is
the strongest meeting for LBMA member, retailer, brands and
industry partners in 2020 at Kurhaus Wiesbaden.
BE A PART
Call for Interest
30.09.2019
Conference
Retail as a Service – connecting on-offline – retail, brands, ads, etc.
BMW Welt Conference Centre
DAY 1

8. The 2nd day of the LOCA Conference is organized
and held at different partner companies,
shoppingcenters or cases in the city.
The tour at each partner lasts about 2 hours and
takes place 3 times a day.
Between each tour there will be a shuttle service
that brings you to your next tour.
DAY 2
BEAPART
DAY 2 I Shoppingcenter / Innenstadt / ShowroomsLIVE-Tour at Partners
February 7th 2020
2-3 Tour-
Sessions
Planning
NOW with
partner

9. REVIEW DAY 2
REVIEW LOCA LIVE RetailTour at Partners
Wiesbaden, February 2019 7th

10. Focus Communication
LOCA addresses 950 journalists, who are using the medium GFM Nachrichten as a preferred
information source. Together with speakers and sponsors, we deliver edited content. They
are actively supported in communicating their topics by press articles, online newsletters
and by expert articles for print and online written by GFM Nachrichten.
Print: 66,000 readers
Online: 19,400 readers
LOCA-Sponsor in GFM NACHRICHTEN I Kompendium
09.12.2019 LOCA-special-issue with articles
(incl. Small until BIG sponsoring packages)
+15%
ATTENTION
Extract of published articles
about LOCA
The media-, brand-, retail-, IT-
and mobile-industry is
broadly informing you on
subject areas like mobile
business, digital commerce
and location service and
technology
PRESENCE

11. Night Event
Early Bird Ticket
490 EUR*
incl. LOCA Live
4,500 EUR*
15,000 EUR*
790 EUR*
incl. LOCA Live
• Opening keynote, plus
panel speaker placement
first day
• Guestholder second day at
one station at the
RetailTour with speaking
and showsessions
• Your logo on the Webseite
and print
• logo at the networking area
• tickets for the conference
• tickets for the evening event
• Lounge networking space
for you and your customers,
9-16 sqm
• Newsletter advertising
• 2 pages print ad/ advertorial
at LOCA special issue
• Logo sponsoring of one
panel
• List of attendees of the
conference with contact
details
• Your logo on the Webseite
• Your logo at the networking area
• Lounge networking space for you and
your customers, 6 sqm
• 1/2 page print ad / advertorial in GFM
Nachrichten
*Please notice: All service read at sponsor register
factsheet
Regular Ticket
110 EUR*
Night at Casino
290 EUR*
(only 2nd day)
LOCA Live
Ticket
2-Day Sponsoring
Partner-Sponsoring
(+Retail Tour day)
Wall-Coffee
Sponsoring
5,500 EUR*
Tickets
February 6th- 7th 2020
Sponsoring
LOCA Conference 2020
Night & Speakers
Dinner Sonsoring
5,900 EUR*
2,800 EUR*
1-Day Sponsoring Wiesbaden
SPONSORING

12. CARSTEN SZAMEITAT
Region Director LBMA
DACH
ASIF KHAN
President & Founder
LBMA Global
CHRISTIAN
GEISSENDÖRFER
CEO & Founder, Yoose
MICHAEL EICHHORN
Director Digital PoS and
PAY, PAYBACK GmbH
MARTIN WILD
Chief Digital Officer,
Media-Saturn-Holding
THOMAS HINTERLEITHNER
CEO, Retail-Place
GER / AT
/ CH
LBMA
Kanada /
USA
LBMA
Asien
LBMA
GER
LBMA-
Vorstand
GER
LBMA-
Member
AT
LBMA-
Member
BOARD
CARSTEN MAESKES
Digital Director,
Karstadt
GER
LBMA-
Member
Bord of LOCA

13. Asif Khan
President LBMA
LOCA Conference Atlanta
Carsten Szameitat
Chairman LBMA e.V.
c.szameitat@theLBMA.com
Location Based Marketing
Assiocation (LBMA)
Conference & award holders
Coordination-Team:
Angelique Szameitat
Event-Coordination
a.szameitat@11prozent.de
Tel. +49 (0)8122 - 955 625
Maximilian Feigl
Communication &
Advertorials GFM Nachrichten
m.feigel@gfm-nachrichten.de
Tel. +49 (0)8122 - 955 625
Please notice:
Call for Papers: until August 20th 2019
CONTACT
Conference information
www.loca-conference.com
Venue
Kurhaus Wiesbaden
Kurhausplatz 1
65189 Wiesbaden
Time
Thursday, February 6th 2020 I Kurhaus Wiesbaden
9 am – 6:30 pm, panel sessions & exhibition
8 pm – 12 pm, evening event
Friday, February 7th 2020 I LOCA Live at Partners I
RETAILTour 10 am – 3 pm, tours & workshops
LOCA Conference
Sponsoring & Conference