Improve Your Brand in Waco with a Professional Social Media Marketing Company
Linkedin Marketing Presentation by Felix Focus Fianu, Volta, Ghana
1.
2.
3. WHAT IS LINKEDIN?
LinkedIn is the most professional
of the major social networking
websites, used by over 450
million business professionals
worldwide.
5. • For business-to-business social
networking, LinkedIn is where the
action is!
• It is responsible for more than 80% of
a business's social media leads! And,
since it is largely focused on B2B
connections, LinkedIn should be a big
part of your social media marketing
strategy
6. Features of Linkedin
11 Features that will help
position you as an expert in
your respective area
7. 1) Keywords
2) Recommendations & Endorsements
3) Professional Gallery with work examples, photos, video & use of Slideshare.
4) Use Your Profile Link
5) Use the How You’re Connected tool (a.k.a. the six degrees of Kevin Bacon tool)
6) Perform targeted searches with advanced people finder
7) Create a company page, use the new showcase pages and review your analytics
8) Alumni search function
9) Don’t be a stalker – create personal relationships
10)Gaining and Imparting Knowledge by Joining groups makes you more visible.
11)Appropriate and thoughtful posts
8. LinkedIn Company Page vs. LinkedIn Personal
Profile
Personal Profile
• This is your personal page on
LinkedIn. It’s where you tell us
about who you are, what you do,
who you help, and your past
accomplishments. If you own a
company you also tell us about
what your company does. The
Personal Profile should (in my
humble opinion) be written in a
personal tone, so that you come
over as very approachable.
Company Page
This is your company’s profile on
LinkedIn. It is a page that can be
managed by multiple people
within the company. It’s mainly a
broadcasting tool, to get more
visibility for the company.
10. • People want to connect with people, not
companies
• Company pages are static, can’t be used
for anything other than broadcasting
• Personal Profiles are more complete
12. • Show up in search results
• Helps your company branding
• Links together all your employees
• You can run sponsored updates (and
send free updates to your followers)
13.
14. LinkedIn Groups provide a place
for professionals in the same
industry or with similar interests
to share content, find answers,
post and view jobs, make business
contacts, and establish themselves
as industry experts.
15. How to get Groups on Linkedin
• You can find groups to join by using the search feature at
the top of your homepage or viewing suggestions of
groups you may like. You can also create a new
group focused on a particular topic or industry. Groups
are accessible from the LinkedIn website and mobile
app.
• Once you're a group member, you can explore the latest
conversations on the Conversations page, start or
participate actively in conversations, and send a free
message to a member if you want to reach out to them
16. Note
• Members of a group can’t search groups for members or keywords.
• All groups are now private.
• You have only two choices for groups.
“standard” groups, which members will request to join or can be
invited to join.
“unlisted” groups, which are not findable by searches and can only be
found when an admin invites potential members to join
17. Linkedin group owner/manager vs. group
members
Owner/Manager:
As a LinkedIn Groups Owner, Manager,
or Moderator you're able to maintain
the Group using tools such as: group
membership, monitor conversations
and manage member submissions
Member:
As a LinkedIn Groups member, you're
able to join like-minded members in
conversations, find answers and post
and view jobs in industries you're
interested in.
18. Linkedin groups marketing
• A lot of businesses put a lot of time and effort into marketing
themselves on platforms like Facebook and Twitter, but many
forget the other platforms like LinkedIn, Instagram,
or Pinterest.
• Though some businesses get overwhelmed with the sheer
number of social media sites available, the more platforms
you have to market your business on, the better. Every new
platform offers new opportunities for more potential
connections, and each one has unique focuses.
21. 1.Join Groups Where Your Customers &
Peers Will Be
2.Be an Active, Contributing Member
3.Showcase Your Expertise
4.Start Your Own Group
5.Take Polls & Ask Questions
22. Best Practices for LinkedIn Ads
•Create compelling content
•Test your ad variations
•Target the right audience
•Set a competitive bid
24. 3 Ways To Ensure Positive ROI On Your LinkedIn
Campaign
•Target The Right Personas Using
LinkedIn Advanced Search
•Make The Most Of Advanced Search
•Use Boolean Search Commands
26. •Linkedin platform allows members, in
addition to Influencers, to publish articles
about their expertise and interests.
•While publishing an article doesn't mean
you're a LinkedIn Influencer, it does allow you
to further establish your professional identity
by expressing your opinions and sharing your
experiences.
27. What happens when you publish an article?
• Your original content becomes part of your professional profile. It is
displayed on the Articles section of your LinkedIn profile.
• It's shared with your connections and followers in their news feeds,
and sometimes through notifications.
• Members that aren't in your network can follow you from your
article, so that your next article will be surfaced in their feeds.
• Your article may be searchable both on and off LinkedIn, depending
on your profile settings. Having your public profile visibility set to
"everyone" will distribute your articles publicly. Learn more about
your public profile settings.
28. Quick Reminder
• Publishing is not available in all geographic locations at this time.
• Currently, companies can't publish articles using their organization's
name or publish from their Company Page. However, members can
use the publishing platform to communicate their organization's
story.
• Access to publishing is not determined or affected by your account
type. Both free and premium accounts have publishing access. Having
a premium account doesn’t guarantee publishing access.
29.
30. FELIX FOCUS FIANU
STAFF NYA DIGITAL MAKETING
TRAINING.
HO, VOLTA REGION.
THIS STUDY MATERIAL IS TO HELP TRAINEES
ACQUIRE THE NEEDED KNOWLEDGE ON
USING LINKEDIN AS A MARKETING TOOL.
GOOD LUCK.
