Case Study- Francis& Son

LENSES FOR INNOVATION LAB An Francis& Son project www.francisandson.co.uk
©2011-2015 Francis& Son Ltd. and its licensors. All rights reserved. Francis - 010401

Innovation is neither about novelty nor invention. It is about adopting the
context. At Lenses for Innovation Lab we understand that, being homeless
– temporary or permanently – is influenced by many different factors. In
order to optimize the best outcome, humanitarian organizations, gover-
nments need to see a full picture of the individual’s life.
To build a system of care around people who are on the move, we have
to uncover valuable insights into all of their determines of life. By taking our
holistic approach we can deliver effective, efficient services and more indi-
vidualized help and care that improve better understanding of needs, out-
comes, lower costs and drive to better solution to people who are on the move.
Various care provider stakeholders and policymakers have an urgent need
to find solutions and take control. They have to meet with challenges they
never faced and they have to seek new outcome based service and solu-
tion models that have more sustainable outcome for individuals. What
they need is a holistic approach which is person centered and can reduce
economic burden of care while delivering quality outcomes.
Francis& Son Ltd. People on the Move Project. 2015. All rights reserved.
Define the challenge
Emergency
Protracted
3

How we could
help people while
they are on the
move?
In what ways we
might be able to
help?
How can we find
two-way approach
to communicate
with refugees?
1 2 3
Francis& Son Ltd. People on the Move Project. 2015. All rights reserved. 4
The challenge

Discover
insight into
the problem
Define
the area to
focus upon
Develop
potential
solutions
Design
Brief
Deliver
solutions
that work
Problem Solution
What is Design?
The approach to human-centered design is a systematic application of relevant information about
human capabilities, limitations, characteristics, behavior and motivations to the design of systems,
products people are use and in the environments in which they use them.
Problem
Definition

Sampling of method combinations for this project
Define
People and systems
Stakeholder mapping
Importance / difficulty matrix
Persona profiling
Rose,Thorn, Bud
Develop
Concept ideation
Creative matrix
Storyboarding
Prototyping
Concept poster
Discover
Observing human needs
Statement starter
Interviewing
Abstraction laddering
Bull’s Eye diagramming
Our design method
Design, is in essence, a cross functional process; its integrates constraints from various sources.
Our process involves a scientific investigation to discover relevant information about humans and their responses.
There are many ways to learn from users, customers including interviews, learning from people’s
self documentation, group interviews and learning from peers observing peers.

Innovation is not about
novelty or invention.
Its about adopting
the context.
In our structured
innovation process we
transforming the existing
situation, solutions into
a preferred one.
6

1. Emergency Phase
– in which alternative resources may be available
across humanitarian sectors:
- water, food
- sanitation, health
- shelters
2. Protracted Phase
– in which innovation may provide way
to move beyond encampment
We would separate the situation into two different phase:
Various professional care stakeholders and policymakers have an urgent
need to bring the influx of refugees under some sort of control. One of the
most important challenges in the refugee environment, especially in the emer-
gency phase is simply to find out or to know who the person in front of us
is, and what are his or her needs.
With our research we were also focusing on communication tools, devices
which are already in use by refugees. We were interested how do they com-
municate with each other and where and how they get their information from.
We noticed that 99% of the people have a smartphone. Taking on this, we
recommend a solution which could reduce time when multitudes of paper
records used and reentered to the system.
One of our proposed solution, is a flexible mobile tracking system which
will innovate the registration process and help collect, transfer, share
and analyze data more effectively.
People centered support
Identify solutions

All people without a roof above their heads face similar problems, no matter how we call them homeless or refugees. They do
not have enough and relevant information or social capital which could help them through their problems (be it an existing or an
emerging problem).
The main task of the management of homelessness is to trace the homeless, provide care for them and to help them gain new
skills to be able to live an independent life (rehabilitation). In the current immigration crisis we can observe the tasks of
caring for homeless people, which can be divided as follows:
Refine solutions
��
��
��
��
��
��
��
��

Emergency Phase
Smart Citizen Website – social media based website to foster collaboration between organizations, volunteers,
local citizens and professionals
Smartphone App – communication platform for Refugees. Through a dedicated app care professionals
can send brief updates, news, issues about their move.
Life pack – travel kit for people to help prevent disease, improve hygiene
Pocket Guide – pocket guidance for refugees to Europe. What to expect.
Protracted Phase
Public Awareness Brochures – Downloadable PDF’s from Smart Citizen website to improve communication
between local citizens and people on the move
Pack’n’Play – modular packaging for education and play
Kids2Code – volunteer- led coding workshops for Kids in refugee camps
Summary - solutions

We recommend a set of solutions rather than a concrete product which enables care professionals to create and manage optimal
outcome plans for individual care. These solutions are based on the care system which is provided for homeless people.
We design and develop a fully scalable care plan that meets individual basic needs. With our suggestions we would like to put
people at the center of our solution and foster collaboration between citizens, migrants, care professionals, humanitarian
organizations and governments. To respond effectively to these problems we have to provide a set of appropriate tools to social
workers, care professionals, both expert and volunteers to collaborate more effectively.
These solutions are help to create a person centric, holistic view that helps people to whom we wish to support other people’s
complex needs.
Summary
Bank
��
�
��
�
��
��
��
��
��
��

We
design and develop
an innovation process
that is based on people
needs, and preferences. Our
process is focus on human
begins and their interactions with
products, equipment, facilities, pro-
cedures and environments used
in work and everyday living. The
emphasis on human begins
and how design of things
influences people.
We believe real success, the
kind that exist in multiple levels
is impossible without building
great relationship. Real success
is impossible unless you treat
other people with kindness,
regard and respect.
12

We keep 4 important aspects in mind when we design a solution
About us
We are a design consultancy and our objective is to help companies to design smart products, services or experiences.
We help organizations to learn and apply the discipline of Human Centered Design to
create new value and drive sustainable growth.
Learn more at francisandson.co.uk or lensesforinnovation.com
��
��

Appendix: Concept Poster
To find out more and see the Concept Posters in full size, please follow this link: http://bit.ly/1j0zTXT

Terms and conditions
Francis& Son makes every effort to ensure the accuracy of all the information (the “Content”) contained in the publications on our platform. However, Francis& Son, our
agents, and our licensors make no representations or warranties whatsoever as to the accuracy, completeness, or suitability for any purpose of the Content. Any opinions
and views expressed in this publication are the opinions and views of the authors, and are not the views of or endorsed by Francis& Son. The accuracy of the Content
should not be relied upon and should be independently verified with primary sources of information.
Francis& Son shall not be liable for any losses, actions, claims, proceedings, demands, costs, expenses, damages, and other liabilities whatsoever or howsoever caused
arising directly or indirectly in connection with, in relation to or arising out of the use of the Content.
This article may be used for research, teaching, and private study purposes. Any substantial or systematic reproduction, redistribution, reselling, loan, sub-licensing,
systematic supply, or distribution in any form to anyone is expressly forbidden. Terms & Conditions of access and use can be found at www.francisandson.co.uk/
termsandconditions

Case Study- Francis& Son

Recommandé

Recommandé

Contenu connexe

En vedette

En vedette (15)

Similaire à Case Study- Francis& Son

Similaire à Case Study- Francis& Son (20)

Case Study- Francis& Son