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All you need to know
about understanding the
MOBILE LANDSCAPE
IN 2020
Source: eMarketer, Feb 2015
BY 2020
EVERYONE IN
THE DEVELOPED
WORLD, FROM
TEENAGERS TO
THE ELDERLY,
WILL OWN A
SMARTPHONE
Smartphone
user penetration
globally will have
reached over
6bn, representing
around 70% of the
world population
Source: eMarketer, Dec 2014
By 2020 there will be
26 billion connected
devices globally,
making the ‘Internet
of Things’ a reality
Source: Ericsson Mobility Report, November 2015
A significant number
of consumers will
be operating their
connected homes via
smart mobile devices
in 2020
A large proportion of
drivers will be operating
connected cars on the
roads by 2020
By 2020 an entire
generation of
consumers will
have grown up in a
primarily mobile-first,
multi-screen world
Some consumers will
spend considerable
time being entertained
through VR headset
experiences
Live streaming video
chats and broadcasts
will be common
viewing in 2020
It will be the norm for
consumers to control
and command their
smart mobile devices
by voice in 2020
Source: Visa Europe research, May 2015
The smartphone will
have largely replaced
cash, cards and
wallet for in-store
transactions in 2020
The smartphone will
have largely replaced
the bank branch for
managing personal
transactions and
finances
THE MOBILE -
EMPOWERED
CONSUMER
IN 2020
Smart mobile
devices
will dominate
the daily lives of
consumers from the
moment they wake
until the moment
they sleep
Visit this page
to access the full report

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Mobile Landscape in 2020

  • 1. All you need to know about understanding the MOBILE LANDSCAPE IN 2020
  • 2. Source: eMarketer, Feb 2015 BY 2020 EVERYONE IN THE DEVELOPED WORLD, FROM TEENAGERS TO THE ELDERLY, WILL OWN A SMARTPHONE
  • 3. Smartphone user penetration globally will have reached over 6bn, representing around 70% of the world population Source: eMarketer, Dec 2014
  • 4. By 2020 there will be 26 billion connected devices globally, making the ‘Internet of Things’ a reality Source: Ericsson Mobility Report, November 2015
  • 5. A significant number of consumers will be operating their connected homes via smart mobile devices in 2020
  • 6. A large proportion of drivers will be operating connected cars on the roads by 2020
  • 7. By 2020 an entire generation of consumers will have grown up in a primarily mobile-first, multi-screen world
  • 8. Some consumers will spend considerable time being entertained through VR headset experiences
  • 9. Live streaming video chats and broadcasts will be common viewing in 2020
  • 10. It will be the norm for consumers to control and command their smart mobile devices by voice in 2020
  • 11. Source: Visa Europe research, May 2015 The smartphone will have largely replaced cash, cards and wallet for in-store transactions in 2020
  • 12. The smartphone will have largely replaced the bank branch for managing personal transactions and finances
  • 13. THE MOBILE - EMPOWERED CONSUMER IN 2020 Smart mobile devices will dominate the daily lives of consumers from the moment they wake until the moment they sleep
  • 14. Visit this page to access the full report