Kim Ryan, Ben Basloe, Michael Sola and Anjee Davis talk about what FightCRC has in the advocacy toolbox to Fight Colorectal Cancer

1. 2012 Call-on Congress
• Advocacy Tools – what in your shed?
– Facilitator: Anjee Davis
– Presenters:
• Michael Sola
• Kim Ryan
• Ben Basloe

2. Michael Sola

3. Advocate Tool Box: Social Media
- Michael Sola @michaelsola
Hashtag: #ConC2012

4. Social is just ONE of the
many tools
Asking
WHY, and
WHO before
HOW

5. Social Media Explained
• Twitter : Me eating a Cookie
• Facebook : Me like Cookies
• Foursquare : This is where me eat Cookies
• Pinterest : Here’s a photo of my Cookie
• YouTube : Watch me eating a Cookie
• LinkedIn : Me have serious Cookie eating skills
• Google+ : I’m a Google nut who eats Cookies

6. It’s not just about engaging …
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7. Use Social Media
to…
• Listen – Google reader/ Search terms
• Connect - (regionally and nationally)
• Explore – to better our work and stay
• Learn – from others
• Stay in touch – with members, family and
supporters

8. Use Powerful Imagery and Ask
Questions

9. Gartner predicts that you won’t have
a choice about email
• By 2014, Gartner predicts that social
networking services will replace e-
mail as the primary vehicle for
interpersonal communication by as
many as 20% of business users.
Source: “Tapping the positive from social networks for collaboration,”
eWeek, November 15, 2020
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10. And, it’s not just the millennials …
• Social networking among
internet users 50 and
older nearly doubled to
47% from 25% between
April 2009 and May 2010
http://online.wsj.com/article/SB10001424052748703559504575630404070140386.html?KEYWORDS=older+adults+and+soci
al+media
http://www.pewinternet.org/Reports/2010/Older-Adults-and-Social-Media/Report.aspx
10

11. How do you spell success? Focus
on tangible metrics – not adoption
• User adoption should not be used as a proxy for
success.
• Ask the right questions - don’t be broad, get
specific - Pet owners: STAND UP
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12. Know YOUR Network

13. Pay Attention to Audiences

14. Experiment!

15. Develop Your Community and
Establish Credibility

16. Engagement Tips
• Ask questions they can answer
• Use @_name to mention other
pages/people
• Post colorful/interesting photos
• Comment again after other
comments have been made

17. Find Ways to Share Your Events
• Facebook Events
• Evite.com
• Plancast
• Yelp
• Meetup
• Gowalla

18. Great Social Media Resources

19. I can run but there’s no hiding from
Social Networking
• Michael Sola,
@michaelsola – twitter
michael@FightCRC.org
http://michaelsola.posterous.com/
LinkedIn.com/michaelsola
Pinterest/michaelsola

20. Ben Basloe

21. HELP THESE PROGRAMS THRIVE

22. HOW WE ARE FUNDED
• Corporate Giving
o Sponsorships
o Educational Grants
o Matching Gifts
• Individual Giving
o Major Gifts
o Memorial & Tribute Donations
o Personal Fundraising Efforts
o Third-Party Events
o Workplace Giving
• Foundation Giving
o Grants
o Private Foundation Support

23. HOW YOU CAN HELP
• Memorial & Tribute Donations
o General Fund & Lisa Fund
• Personal Fundraising
o Personal Fundraising Page
o Individual Efforts
o Third-Party Events
• Online Fundraising / Social Media
o Facebook
 Birthday Wish
 Promote Personal Page / Efforts
• Workplace Giving
o CFC Campaign
o Individual workplace giving programs
o Corporate matching gifts

24. HOW YOU CAN HELP
• Be a Champion Year-Round for
Fight Colorectal Cancer
o Tell your GI and/or oncologist about the
organization and programs
o Bring materials to your GI’s office /
oncologist’s office to distribute
o Tell your friends and family about your efforts
o Leverage your contacts and make
introductions / connections

25. HOW YOU CAN HELP

26. HOW YOU CAN HELP

27. HOW YOU CAN HELP

28. HOW YOU CAN HELP

29. HOW YOU CAN HELP

30. HOW YOU CAN HELP

31. HOW YOU CAN HELP

32. HOW YOU CAN HELP

33. HOW YOU CAN HELP
WHAT ARE YOU COMFORTABLE DOING?
WHAT IDEAS DO YOU HAVE?
MOST IMPORTANTLY, PLEASE KNOW . . .
I AM HERE TO HELP!

34. HOW WILL YOU HELP?
WOULD YOU COMMIT TO DO JUST ONE
THING IN THE COMING YEAR?

35. WE THANK YOU!

36. Kim Ryan -

37. Fight Colorectal Cancer
PATIENT EDUCATION & AWARENESS
Answer Line
Newsletters
Website
Webinars

38. Fight Colorectal Cancer

39. Fight Colorectal Cancer
1. What can you do?
- In treatment, or have a friend/family member in
treatment ~ choose 1 of these materials to take
into your oncologists office
- Not in treatment ~ tell 5 of your friends/family about
our services
2. Why should you do it?

41. Welcome to our 6th Annual Call on Congress