This document provides 5 ways to effectively use social media for eAdvocacy this week. It recommends downloading Facebook, Twitter, and Instagram apps, which many users access through mobile. It describes how to follow and tag relevant organizations using hashtags and mentions. It also encourages sharing posts to reach more people, reaching out to members, connecting with others posting about colon cancer, and participating in the #STRONGARMSELFIE campaign for donations. The document aims to help advocates maximize their social media presence and outreach this week.

1. 5 ways to rock out
eAdvocacy this week

2. Get Started
 Download the apps:
 Facebook
 Twitter
 Instagram
 Some stats:
 77% of Facebook users access thru
mobile
 80% of Twitter users use mobile
 75 million use Instagram daily/ 300
monthly

3. Follow, Find & Tag
 Instagram & Twitter is easy
– Tagging: @FightCRC
– Hashag: # (ex: #ConC2014,
#StrongArmSelfie)

4. Follow, Find & Tag
 Facebook is not easy!
 Differences between mobile & desktop.
 DESKTOP: Enter “@” & type “Fight Colorectal Cancer”
 MOBILE – Click “Check in” when posting status updates, find
Fight Colorectal Cancer under “Places” & then add the update.
If posting a pic, add location as “Fight Colorectal Cancer”
 MOBILE – Search for the page, scroll down & then Write Post
OR Share Photo to the page OR leave a comment (or post a
photo in the comments) of a page’s post

5. GET HELP USING SOCIAL:
bit.ly/eAdvocacyChecklist
Danielle@FightCRC.org
@DanielleisB

6. Way to Rock It Out #1: Hashtag
“I’m in D.C. this week
sharing my story about
colorectal cancer on the Hill!
Wish me luck!
#ConC2015”
 Post updates using the
hashtag
 There are differences
between how Twitter,
Instagram & FB use
hashtags!

7. Way to Rock It Out #2: Share
 “Share” from Facebook, “RT” on Twitter
 Instagram can be shared, but w/ apps

8. Way to Rock It Out #3:
Reach out to your
members
 They’re watching social
 Post pics, thank them &
tag!

9. Way to Rock It Out #4: Connect
 Personal outreach is powerful
 Be an ambassador: Find others posting
about colon cancer & invite them to join

10. Way to Rock It Out #5:
#STRONGARMSELFIE
 $8,500 & counting!
 Bayer will donate $1 for each post (RT
count)