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1,000 clients - 41 of the top 50 grossing apps of 2014 – 4B downloads
3. The ability to target a group of users who have:
- Previously visited your app or mobile website
- Meet some set of parameters
(i.e. registered but haven’t purchased)
What Is Retargeting?
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4. Running retargeting as a complement to UA can drive
incremental gains in:
- Revenue
- Registrations
- Purchasers
Driving Amplified Results
For one mobile game company working with Fiksu, every $1 invested in retargeting resulted
in an incremental $4 in sales.
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8. • Tell users about recent improvements
to your app
• Showcase your new product line to get users
excited and coming back to your app
Goal:
Promote New Features
& Products
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10. A segment is a group of your current users that share some set
of similar characteristics
Segmentation
History of purchasing – but not in the last 30 days
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11. Targeted Creative
Customized messages and images
shown to each of your particular
segments:
• Maximize relevance of ads users see
• Improve ad performance
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14. • As a golfing app, Golfshot’s business
is seasonal.
• Retargeting enabled Golfshot to
successfully reactivate users at the start of
the golf season at a fraction of the cost to
acquire a new user
Golfshot: Golf GPS
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