Successful SEO with HTTPS

Successful SEO
with HTTPS
SearchBrothers.com #SMXParis

This is what we are talking about!
SearchBrothers.com - former Google Search Quality for Your SEO

The Why!

Privacy
sbr.link/kyg

Encryption

HTTP Archive Top 100

Mozilla Firefox

Password Fields

Everything HTTP

Breaking The Web
sbr.link/aox

Ranking Factor
sbr.link/gdb

New Crawl Budget

Take Away
HTTPS is here to stay!

The How!
Pre-Move

Choose & Set Up Certificate
-----BEGIN CERTIFICATE-----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R8ERTBDMEGgP6A9hjtodHRwOi8vY3JsLmNvbW9kb2NhLmNvbS9DT01PRE9SU0FDZX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-----END CERTIFICATE-----

Certificates
sbr.link/nme & sbr.link/vef

Certificates

No Changes

Define Strategy
sbr.link/lne

Importance Crawl Budget

Identify All URLs

Copy & Update Content

Update Content

Update Content
sbr.link/yzd
● Links to other internal URLs inside the HTML source code;
● Links to internal Image files inside the HTML source code;
● Links to internal Video files inside the HTML source code;
● Links to internal Web Fonts inside the HTML source code;
● Links to internal Javascript files inside the HTML source code;
● Links to other internal URLs inside the Javascript files;
● Links to internal Image files inside the Javascript files;
● Links to internal CSS files inside the Javascript files;Links to internal CSS files inside
the HTML source code;
● Links to internal CSS files inside the HTML source code;
● Links to internal Image files inside the CSS files;
● Links to internal Web Fonts inside the CSS files;
● And any other internal link.

Update Internal Redirects

The How!
Move

Crawl HTTPS (only)

Mixed Content
sbr.link/yln
sbr.link/dc

Apply New Redirect Rules on HTTP

Crawl HTTPS (again)

Crawl All Known URLs

Celebrate

The How!
Post Move (GSC)

Site Variations

Property Set
sbr.link/zqa

Preferred Domain

Geotargeting

URL Parameters

Disavow File

XML Sitemaps

The How!
Finalize

Monitor

Promote

Next Steps

HSTS
sbr.link/hsts

Enable OCSP Stapling
sbr.link/cli

Cookies

HTTP/2
sbr.link/jrz

AMP
sbr.link/amp

Progressive Web Apps
sbr.link/pwa

Take Away
If you haven't moved your site to
HTTPS yet, you are missing out!

Ultimate Resource
online.marketing/guide/https

→ Sign up for Advanced SEO Tips at online.marketing
SEO Expert
ex-Google Support Engineer
ex-Google Search Quality
Fili Wiese

SearchBrothers.com
Former Google Search Quality for Your SEO

Successful SEO with HTTPS

Recommandé

Recommandé

Contenu connexe

Tendances

Tendances (14)

Similaire à Successful SEO with HTTPS

Similaire à Successful SEO with HTTPS (20)

Dernier

Dernier (20)

Successful SEO with HTTPS