We make software for people who make things. If you've ever driven a high-performance car, admired a towering skyscraper, used a smartphone, or watched a great film, chances are you've experienced what millions of Autodesk customers are doing with our software. With Autodesk, you have the power to make anything.
And what’s common to all of the industries we serve is the relationship between designing, making, and using. Those three elements are converging.
As sensors are embedded in places, things, and media, we have the opportunity to send real-time, comprehensive feedback to be incorporated in future designs.
And as the link between designing and making gets closer and closer (through advanced manufacturing and the development of more connected places and things), the feedback loop gets even tighter and it becomes possible to respond to feedback even more quickly.
And finally, as designing, making, and using converge, the boundaries between the three disappear. Things will change and respond in real time to feedback from use and their environment.
So let’s talk about Design, Make and Use in greater Detail, starting with Design…
Collaboration
The nature of design will be increasingly collaborative. As technology connects more and more people to more complex projects, we’re going to see global virtual teams and collaboration on a scale unheard of.
Capital
Our access to capital is changing. Crowdfunding lowers the barriers of entry and creates more opportunities for market research. With greater access to capital, it levels the playing field between small and large companies. Now, ideas and products of the future can come from individuals, companies of any size, and from any part of the world.
Computing
And our computing Infrastructure is dramatically transforming. Access to (virtually) infinite computing power provides vast amounts of data (anytime, anywhere) through cloud, social, and mobile technology.
On the Make side…
Means of Production
Methods of production are changing. We simply don’t design, manufacture, or build things the same way as we used to.
Complex production methods—like prefabrication—means you can bring products to market faster.
Access
It’s also getting easier to access the supply chain. Easier access to the infrastructure of manufacturing—like micro-factories—allow disruptors to participate in the capital-intensive world of making. With micro-factories, you can retool quickly and produce materials for multiple businesses and consumer types. This means less reliance on corporations and traditional factories. Now, startups and entrepreneurs can compete with large corporations without investing tens of millions of dollars.
Consumer Demands
And finally we have changing consumer demands. Off-the-shelf is no longer good enough, and with the rise in new making technology, we’re seeing a corresponding demand for customization of products on a massive scale.
When it comes to the Use phase…
Digital & Physical
We’re seeing a greater integration of the digital and physical. Digital systems are becoming deeply integrated in physical things and are creating complex interrelationships among physical objects.
Sensors
Pervasive internet connectivity, the power of the cloud, and ubiquitous and inexpensive sensors mean that our places, things, and media will be connected, intelligent, and dynamic. Sensors monitor their behavior, they collect and disseminate data about their use, and they can respond to their context, other things, and us.
Feedback Loop
Internet-connected things can gather and stream data about how they are being used to offer valuable insights and respond to the needs of the end customer. They also have the potential to create new insights for those who design and make them, helping us better understand use and improve them over time.
Other Systems
And because of this connectivity, designs will be optimized not only for how they function, but how they are built and interconnect with other systems.
And thanks to all of these changes, what we’re seeing is a new generation of players who design, make, and use things in profoundly different ways.
The competitive landscape is changing quickly and will soon be unrecognizable. Huge companies with access to nearly limitless resources no longer have a huge advantage. The playing field is being leveled.
It’s all about who innovates first, and innovation no longer has to trickle down. In many cases, it’s trickling up.
The old way of doing product development is expensive and requires disconnected, costly tools
The Fusion cloud platform brings together a unique set of design, manufacturing, and IoT tools that is changing the way products are
designed, made and used
The Fusion cloud platform delivers closed-loop design
plus post-sale product monitoring with
integrated CAD, CAM, PLM & IoT
If you’re say a manufacturer of road pavers, you can offer SeeControl as a remote service, think of it like OnStar, to help your customers with predictive maintenance services.
This helps the end customer avoid costly downtime.
Going forward we’ll continue to work on even higher scalability to deliver unbeatable value vis-à-vis new competitors (e.g., Amazon, IBM, Salesforce).
We’re democratizing IoT like we’ve done with our design and engineering tools.
The old way of doing product development is expensive and requires disconnected, costly tools
The Fusion cloud platform brings together a unique set of design, manufacturing, and IoT tools that is changing the way products are
designed, made and used
The Fusion cloud platform delivers closed-loop design
plus post-sale product monitoring with
integrated CAD, CAM, PLM & IoT
