1. Real estate video marketing tips
In this file, we share with you all information that related to real estate
video marketing tips such as video marketing tips, video marketing
tools, video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
Real Estate Video Marketing
Video is one of the most viral forms of marketing. As websites like
YouTube, Vimeo, Viddler and WellcomeMat continue to make video
sharing easier for users, video marketing continues to see rapid
expansion and popularity in just about every industry.
The real estate industry, in particular, has been one of the industries best
positioned to take advantage of the viral effects of real estate video
marketing. The main reasoning behind this is that real estate transactions
are highly emotional decisions. For these types of decisions to be made,
homebuyers, sellers and investors need to know and see everything
about the property they are interested in.
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2. Real Estate videos help buyers, sellers and investors to make more
emotional connections with properties and the agents and brokerages
that represent them. Mere text or photos, on their own, do not do justice
to just about any property.
Effective Ways to Use Real Estate Videos
One of the greatest things about video is that there is a lot of room for
creativity. Smart marketers know that people do not want to see
commercials, as we all get enough of those on television. Instead they
focus their real estate video marketing efforts on creating fun, engaging,
and interesting videos.
Here are some great examples of how video marketing can be used
for real estate:
· Describe a neighborhood
· Provide a more intimate experience of a particular property
· Showcase the unique services & benefits that an agent / brokerage
can offer
· Display the history or intricate details of a property
· Interviews with local people & neighbors to create a welcoming
environment
Simple Ways to Promote Real Estate Videos
Any content, whether it be photos, text or video, needs to be marketed
for it to provide your website and your business with the exposure it
needs to be successful. Just having a great video does not ensure that it
will be seen or passed around as it needs to be.
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3. With the advent of social media for real estate it is becoming easier and
easier to promote content on the Internet. Here are some very useful and
simple ways to promote your real estate videos on the web:
· Upload your videos to video sites like YouTube and WellcomeMat
· Create a Facebook Fan Page and upload your videos for your fans
to see
· Use Twitter to let your followers know about videos you have
created
· Use targeted real estate ppc campaigns to drive traffic right to your
videos
If you would like more suggestions and would prefer to hear what a Real
Estate Video Marketing specialist would suggest specifically for your
business, then simply call 888.91.imFORZA or contact us by completing
our simple FREE CONSULTATION form.
Whether you decide to give real estate video marketing a shot on your
own or would prefer our team of professionals to coordinate your video
marketing efforts for you, one thing is certain – you MUST market
yourself and your properties with videos.
Work with Certified Search Marketing Professionals.
imFORZA is your results driven real estate marketing solution! Our
team of search marketing professionals hold some of the most respected
credentials In the industry. Put them to work for you!
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4. II. Video marketing tips
#1: Take advantage of video’s
branding opportunities
For branding purposes, have your
company logo displayed
prominently somewhere on the
screen. You can do this at all
times, or during key times in your
video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#2: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#3: Make your title count
Just like a headline to a blog post, video titles can pull powerful traffic.
There are two main reasons why the title is so important. One, a great
title can instantly grab a viewer’s attention.
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5. Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#4: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
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6. Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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7. Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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