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BUS 475- Integrated Business Topics
WEEK 1
Individual Importance of Strategic Planning and Management in the Business
Environment
Discussion Questions 1 and 2
WEEK 2
Individual Assignment: Strategic Plan, Part I: Conceptualizing a Business
Team Assignment: Value Alignment
Discussion Questions 1 and 2
WEEK 3
Individual Assignment: Strategic Plan, Part II: SWOTT Analysis
Team Assignment: Functional Area Interrelationship
Discussion Questions 1, 2 and 3
WEEK 4
Individual Assignment: Strategic Plan, Part III: Balanced Scorecard
Team Assignment: Communication Plan Outline
Discussion Questions 1, 2 and 3
WEEK 5
Individual Assignment: Final Strategic Plan Paper and Presentation.
Discussion Questions 1, 2 and 3
Individual Assignment: Final Exam

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Individual Assignment: Strategic Plan, Part I: Conceptualizing a Business
Write a 1,050- to 1,400-word paper in which you explain the importance of your selected
business’s vision, mission, and values in determining your strategic direction. Include the
following:
• Define your business, products or services, and customers by developing a
mission statement. Ensure that you are differentiating your product or service.

3. • Create a vision for this organization that clearly demonstrates your decision on
what you want your business to become in the future.
• Define your guiding principles or values for your selected business considering
the topics of culture, social responsibility, and ethics.
• Analyze how the vision, mission, and values guide the organization’s strategic
direction.
• Evaluate how the organization addresses customer needs and critique how they
achieve competitive advantage.
Format your paper according to APA guidelines.
• Prepare to discuss this assignment with the class.
Learning Team Assignment: Value Alignment
• Discuss with your Learning Team an existing organization with which you are
familiar that is different than the one you used for the Conceptualizing a Business
paper.
• Write a 700- to 1,050-word paper in which you analyze the individual values and
the organization’s values as reflected by the organization’s plans and actions.
Include the following in your paper:
Analyze the origin(s) and subsequent evolution of your personal and workplace values.
• Explain how your individual values drive your actions and behaviors, and analyze
the alignment between your values and actions and behaviors.
• Analyze the degree of alignment between the organization’s stated values and the
organization’s actual plans and actions.
• Explain the differences and analyze the degree of alignment between your values
and the organization’s values as reflected by the organization’s plans and actions.
• Format your paper according to APA guidelines.
• Prepare to discuss this assignment with the class.
Individual Assignment: Strategic Plan, Part II: SWOTT Analysis
• Conduct an internal and external environmental analysis for your proposed business.
• Discuss with your Learning Team the forces and trends below that must be taken into
consideration while developing a strategic plan. Given today’s business environment
and each Learning Team members’ selected business idea, provide a list of the
lessons learned from your Learning Team’s discussion for each of the items listed
below. Use this discussion to complete this assignment.
• Create a SWOTT table summarizing your findings. Your environmental analysis
should take into account, at a minimum, the following factors. For each factor,
identify the one primary strength, weakness, opportunity, threat, and trend, and
include it in your table.

4. • External forces and trends considerations:
• Legal and regulatory
• Global
• Economic
• Technological
• Innovation
• Social
• Environmental
• Competitive analysis
• Internal forces and trends considerations:
Strategy
• Structures
• Processes and systems
• Resources
• Goals
• Strategic capabilities
• Culture
• Technologies
• Innovations
• Intellectual property
• Leadership
• Write a 1,400- to 1,750-word synopsis in which you analyze at least seven of the
forces and trends from the list above. Your analysis must include the following:
Include economic as well as legal and regulatory forces and trends.
• Critique how well the organization adapts to change.
• Analyze the supply chain operations of the organization.
• Identify issues and/or opportunities:
Identify the major issues and/or opportunities that the company faces based on your
analysis above.
• Generate a hypothesis surrounding each issue and research questions to use for
conducting analysis.
• Identify the circumstances surrounding each issue; classify the circumstances;
attribute the importance of each classification; and test the accuracy of the importance
for each classification.
Format your paper according to APA guidelines.
Learning Team Assignment: Functional Area Interrelationships
• Select one organization of the Virtual Organizations from the student Web site.
• Write a 1,400- to 2,100-word paper in which you complete the following:
• State the primary reasons for the organization’s existence from an analysis of the
mission, vision, values, and goals.
Analyze the reason for the type of organizational structure employed by the organization,
and identify the key positions that support that organizational structure.

5. Identify and explain the steps of the collaboration process among the functional areas
that must be employed to achieve organizational goals, and prepare an action plan to
implement the collaboration process.
Identify and provide an example of the use of lateral collaboration and vertical
collaboration within the organization, and prepare an action plan to use lateral and
vertical collaboration.
Identify the key stakeholders and their roles needed to achieve the organizational goals,
and recommend the collaborative interactions among the key stakeholders to facilitate the
organization’s success.
Individual Assignment: Strategic Plan, Part III: Balanced Scorecard
Develop the strategic objectives for your business in the format of a balanced scorecard.
The strategic objectives are measures of attaining your vision and mission. As you
develop them consider the vision, mission, and values for your business and the outcomes
of your SWOTT analysis. Consider the following four quadrants of the balanced
scorecard when developing your strategic objectives:
Shareholder Value or Financial Perspective, includes strategic objectives in areas such
as:
Market share
Revenues and costs
Profitability
Competitive position
Customer Value Perspective, includes strategic objectives in areas such as:
• Customer retention or turnover
• Customer satisfaction
• Customer value
Process or Internal Operations Perspective, includes strategic objectives in areas such as:
Measure of process performance
• Productivity or productivity improvement
• Operations metrics
Learning and Growth (Employee) Perspective, includes strategic objectives in areas such
as:
Employee satisfaction
• Employee turnover or retention
• Level of organizational capability
• Nature of organizational culture or climate
• Technological innovation
Develop at least three strategic objectives for each of the following four balanced
scorecard areas identified above (Financial, Customer, Process, Learning and Growth).
Your objectives should be selected, in part, based on an evaluation of a number of
potential alternatives to the issues and/or opportunities identified in the SWOTT Analysis
paper and table you completed in Week Three. Base your solutions on a ranking of
alternative solutions that includes an identification of potential risks and mitigation plans,
and a stakeholder analysis that includes mitigation and contingency strategies. You
should also incorporate the ethical implications of your solutions into your selection.
For each strategic objective, develop a metric and target using a balanced scorecard
format. (For example, a strategic objective in the shareholder or Financial Perspective is

6. to increase market share. A metric to actually measure this strategic objective of market
share increase is, "The percentage of increase in market share." The target is the specific
number to be achieved in a particular time period. The target for the metric of "Increase
market share" could be "Increase market share by 2% for each of the next 3 years" of an
increase of 2% per year for 3 years.)
Write a 700- to 1,050-word summary that explains your critical thinking on how you
derived your objectives from your vision, mission, values, and SWOTT analysis.
Format paper according to APA guidelines.
Learning Team Assignment: Communication Plan Outline
Develop a generic communications plan and template. This template will be used to
develop a communication plan for your Final Strategic Plan, due in Week Five.
Individual Assignment: Final Strategic Plan and Presentation
Resources: Vision, mission, values, SWOTT analysis, balanced scorecards, and
communication plan
Write a 700- to 1,050-word section for your strategic plan in which you add your
strategies and tactics to implement and realize your strategic objectives, measures, and
targets. Include marketing and information technology strategies and tactics. Develop at
least three methods to monitor and control your proposed strategic plan, being sure to
analyze how the measures will advance organizational goals financially and
operationally. Finally, recommend actions needed to address ethical, legal, and regulatory
issues faced by the organization, and how they can improve corporate citizenship.
Combine your completed strategic plan. This includes the vision, mission, values,
SWOTT analysis, balanced scorecard, and communication plan. Your consolidated final
strategic plan should be 2,800 to 4,200 words in length.
Prepare three to five Microsoft® PowerPoint® slides, in which you briefly outline the
vision, mission, values, and balanced scorecard that you have developed for your
business.