Advertising, Promotion & Marketing for LunatikClothing.com

1. SEASONS
September 25th 2010
Change: A
Photo shoot from
summer to fall,
autumn and another
year, “what today
will change
tomorrow...”
MICHAEL H. LOCATION:
FinEntertainment@gmail.com
Hello my name is Michael Hineline and I am alternative sports line will be coming shortly with
the product representative for Lunatik Clothing. thoughts of MMA (mix martial arts) shirt and a v-
Lunatik was formed in 2008 with the vision from neck Hawaii 5-0 surf design.
three men to bring a new style to the The next important member to Lunatik is
marketplace. These three men each brought Brad Lannon who makes the engine run from
something different to the table. The first is the the background. Brad can be defined in one
founder and lead developer named Forest word “alternative.” If he is not on the mountain
“Tyson” Sterling or just Tyson as he prefers. His snowboarding you can find him on the lake
role was to work in designing cloths that have wake boarding. He helped Lunatik acquire their
an edge and push the boundaries of what might first financial capital and has been pushing the
be considered socially acceptable. The Niche is company forward ever since. He facilitates
simple it is counter culture for teens and young shipping and receiving and also wears many
adults. Lunatik is for anyone who wants to step other hats.
out of the box and express to the world that The final member of the team is our
Who am I...
they have the emotion to get your blood unspoken hero who's name is Tyler Colle. Some I said it the other day and it
pumping. The original thought for the line was may use a word called politics while I say reigns true today, I help
to target alternative sports but that took second Business. Tyler is the law and order which creative people focus. I promote
place to defining what makes us different. The creates our platform for all to succeed. and I connect the network.
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2. banner hanging overhead with the company
Who Want’s to Party
name and website.
ONE ON ONE
As you might be able to imagine there are
I am limited in my resources for this shoot
multiple moving parts to what we are working to
but will provide all that I can for those who
accomplish so in that I want to thank all of those
participate. Everyone who has a Lunatik shirt
who are coming or are thinking about coming. I
will you please bring them and if you do not I will
will provide a fun environment for your entire day
provide you with one that you can keep. I wish I
and you will not be disappointed. First and
could give you all three shirts and pay $20-50
foremost music is my forte and will be playing in
each however currently I am NOT in a position
every room. I will have my turntables set up
to do that. If this goes well there is a hope of
outside and we will be moving through all the
many more events and incentives in the future. I
genres you can think of from top 40, to hip-hop,
will provide a small amount of beer and liquor
techno, dub-step, rock, and a fusion of all that is
and would greatly appreciate all that is brought.
in between. I will have an Ipod hook up so feel
I am unsure as to the weather condition but no
free to bring yours along so I can honor request.
matter the case rain or shine this event is going
I will be using my CD decks so burn it to disk
to unfold. For the photographer I will have three
and I can keep it playing with effects and such.
different ladders set up for multiple angels. I will
The shoot will have different aspects and each
have three industrial fans so air flow will not be a
of you will be in selected parts. There will be a
problem. I have a list of things to do in order to
big party shot that everyone will be included in
get ready for the shoot and as you might be able
which will take 30-45 min. and there will also be
to tell have been working extensively up until
solo one on one shots. I am going to continue
this point. Any additional ideas would be helpful
to develop the ideas and would value any input
in order for me to prepare to the fullest.
that others see fit. We will be displaying the 10
male shirts that are currently available and will
have 2 female shirts. There will be a large
What are we doing here?
A photo shoot for the
books is upon us. 15-50
people will make a company
come alive in 7 different
scenes. This shoot will
last from 11AM till 4PM
with the bulk of photos
from two different
locations; poolside and
lakeside. The main shots
will take place from 1-3
depending on photographer,
I look forward to all who
want to be included...
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3. Twenty+
GROUPSHOT
This One Goes Out
To All The Hip-Hop
Heads, B-Boys, Artist,
& Promoters
A SIDE B SIDE C SIDE
Let’s keep it clean so Let’s spice it up, and Let’s get crazy. Who
that we may have mass have some fun. The would like to express
exposure. This will psrty is on, who would themselves through
be for print like a drink and a their actions, time to
predominitly and will chance to push things get racie and narrow
have a wide audiance just a litte our audiance form the
range. overboard... business tycoon to the
rebelious teen.
[3]

4. some strive for fame, others fortune, I would say
A Little Bit About Me
39’ SEA RAY
I make music as a way to hold on to what I
I guess there might be some questions out
learn. The only way to truly capture the essence
there as to my qualifications and plan for what
of an idea, a belief, and a thought is to give it
we are doing and how this idea can become a
away. I write music as a release and as a way to
reality. I have been around the block a couple
feed my soul from the racing thoughts, the
times, I was born in MLPS but at five was forced
negative emotions, and the all too often
to leave for the family business only to return 20
insecurities that come along with our mass
years later as my destiny. I’ve been in
mediated society. I grew up more fortunate than
Minnesota since May and this event will be the
others but I would like to give you a warning as
culmination of six months of networking and
to both a gift and a curse. This blood money
pushing the envelope. I would define myself as
has destroyed us as happiness is the carrot we
a people person. The reason I have as many
can never catch. Keeping up with the
friends and associates as I do is that I strive to
Kardashians is what I believe they call it now a
be a selfless individual and on those rare
days. I have had an interesting up bringing with
occasions when I ask for something in return I
plenty of mistakes on the way and I am learning
am grateful for the respect I am given. I strive to
and growing from each experience. I strive to
be genuine in my action and this Saturday will
walk with integrity and when the cameras are off
display my vision for a company my hope for
be the same person as if they are on. I might be
myself in advertising in the future and the micro
reading too far into this but just want to inform
level of product placement and promotion that
you the full story as John Ralls veil of ignorance
we are all a part of in this day and age.
and Plato’s allegory of the caves so eloquently
Photography, promotions, and marketing all
portrays. Any questions comments or concerns
come second to my love of music. I DJ,
please let me know. This shoot will be open to
Promote, Produce, MC, Host, occasionally
those whom I have never met and would like
Breakdance and predominately song-write.
you to know I am at great risk for doing so but
Many people make music for different reasons,
am because I TRUST...
Captain Earnest
I was told the other day
Here We
let’s go east coast meets
Go Again -
west and take a trip on the
Fine Ent.
ocean. We will be on our
39’ foot Sea Ray and all I
ask of you is that you be
respectful or you will be
politely asked to leave.
[4]

5. SMILE OR AT LEAST
LOOK LIKE YOU’RE
HAVING FUN
We are starting to get creative, who would like to bring some props, included but
Not limited to. As much as this is about me would like to promote or that you find adds
it really isn’t. My life philosophy has always value to your life. Bring multiple outfits
been that this world is the union and from your bright colored workout suit all
the people that make it up not the Be Creative the way to that Saturday night get up.
and bring what
institution nor the invisible hand. it’s not you got!! Multiple pairs of shades is a must,
about me so who is ready for it to be another question is, who doesn’t like
about them. Bring any element that you their accessories? Thank you all!!!
LOREM IPSUM FUR COAT HATS BRIEFCASE ACTION
2 full length The backwards These pictures Diving board
fur coats and hat is always will be very and swim wear
I encourage a plus, but I animated over is a must, the
anyone to get will also have a game of pool will be
off the charts top hat’s, backgammon on turned up to
on this one!! metal helmet, the verandah 92 this day
leather, to walking kinda like a
etc... bye. hot tub.
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6. FINAL UPDATES AS WE GET NEAR
13TwentyThree.com will be the photographer; +
Sexyflyfashion.com & Vibration Clothing
We might have a car and
Sketches... motorcycle b-side but
There will be two party scenes unsure if we will have time
with turntables set up, the first next and also what the layout will
to the pool and the second next to be.
the verandah.
Fight Fire RSVP
What to dress up for there will
be multiple sketches and different
With Fire FinEntertainment@
gmail.com or better yet
game plans. The captain will come After the party is call (541) 743 1788
decked out in boat gear and will the after party!! Once Currently @
stand on the verandah with a the sun has set on this
14 Need 7 More
couple ladies on each side with fur amazing day we will be starting a
fire for one last shot. We have a This shoot is all about people
coats and bikinis and the captain
and where our society is today.
will have white pants a Lunatik fire pit which is surrounded by 300
degrees of lake. The pit has This company was started by the Y
shirt on, and a captains hat.
generation and that is how we are
We will be using our 4-wheel benches all around and will fit 25+
comfortably with additional advertising it. There is no division
drive cart on the property and will
standing room. On one of the in lines of race, ethnicity, gender or
have different shots with people
socio-economic background so we
hanging out and standing up while corners there will be a place for a
couple ladies to lie which will be honer diversity and re-write history.
rolling down the hill and up.
On a final note many people have
A promo wall with red carpet covered with down comforters and
will be set up using the banners pillows about 3 feet by 4. We have lost faith in humanity and in
people. All I ask is that we restore
and past full page flyers and such. an old fence to burn and we will
order and prove that our
This layout will be in the basement light one end and fight for the
generation can bring more to the
and will mostly be for one on ones camera as actions shots and
table than we currently are. We
or small groups. flames ignite.
can produce, we will produce and
we must...
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