2. Meet the Team
Finger Lakes Wine Country Staff
Morgen McLaughlin, President
Christina Roberts, Marketing & PR Manager
Hour Custom Publishing Staff
EdPeabody, General Manager
Andy Walters, Advertising Account Executive
3. The Partnership
Finger Lakes Wine Country contracts with
Hour Custom Publishing to produce the annual
magazine.
4. Circulation & Distribution
150,000 magazines printed
Distributed to:
Visitor Information Centers & AAA Offices (78,000)
Western NY
North East PA
Northern NJ
Finger Lakes Wine Country
Advertisers (5,000)
Tourism Businesses Upon Request (3,000)
Direct to consumer (60,000)
All 50 states, Canada, and Europe
Events (4,000)
NYC, Boston, Buffalo, Cleveland, Washington DC, etc.
5. Digital Edition
Total Issue Visits: 12,449 YTD
Total Advertiser Impressions: 59,867 YTD
7. Editorial Content
2011 Stories
Local Flavors, Michael Welch
FingerLakes Wine Country boasts a bounty of
culinary options.
Deep Roots, Thomas Pellechia
Finger
Lakes wine has been “emerging” for 175 years
and counting.
Great
Escapes: Year-Round Surprises in Finger
Lakes Wine Country, Dave DeGolyer
The region abounds with the experiences you won’t
find anywhere else in the world.
8. Editorial Content
2012 Stories
Five Times the Charm, Katharine Dyson
The
picture-perfect villages of Finger Lakes Wine
Country.
50 Years Later…, Rochelle Bilow
Dr.
Konstantin Frank’s vinifera revolution keeps
spreading.
Beyond the Lakes, Judy McAdoo
Recreation and relaxation along the Finger Lakes’
“other” waterways.
9. Submit Recommendations
Have a great story idea? Or a great freelance
writer you’d like to recommend? Let us know!
Deadline for submissions – August 15th
http://tinyurl.com/FLWC-StoryIdeas
11. Advertising
Various Sizes & Rates
See Media Kit for complete listing of options
Special Sections
Wine & Dine
Marketplace
Stay & Play
Tasting Notes
12. Advertising
Early Bird Discount
By November 30th – 5% discount
Annual Funding 2013 Partner Discount
25% discount
Space Deadline – January 9, 2013
Creative Deadline – January 23, 2013
13. Advertising
Cooperative Advertising
Work together to split costs
Work through county partners to receive 25%
discount
Design Options
Hour Custom Publishing offers design assistance
at additional cost.
Elance.com
14. Featured Listings
Funding Partners Receive Featured
Listings
Wineries
Accommodations
Attractions
Highlighted on mapping