1. City of St. Helens, Oregon
Tourism Committee
May 8, 2014

2. AGENDA
Call Meeting to Order
Visitors address the Committee
Approval of Minutes
Review of Revenues
Tourism Director Monthly Briefing
Event Strategy Update
Other Business
Next Regular Meeting: June 12, 2014
Adjournment

3. Visitors Address Committee

4. Approval of Minutes

5. Tourism Committee Applicant Interviews

6. Review of Revenues

7. Tourism Director Monthly Briefing

8. Sponsorships Update
PUD $2,500 $1,750 to 13 Nights
Greenbrier $2,000
Gunderson $2,000
Grand Ronde $8,000
Jordan Ramis $ 500 $ 150 to 13 Nights
YoPlace $2,000
Crater Lake Spirits $15,000 trade
Widmer 5000 $ 1,000 to 13 Nights
Columbia River Honda pending
Walmart pending
CCT pending
Burgerville pending
Cascades Tissue pending
Renewal by Anderson pending
Centerlogic pending
Kobos Coffee pending
Skinny and Chubs pending
Comcast pending

9. Corn Hole & Country-con: May 17-18
Fourth of July Celebration: July 4th
Busker Circus at the River: July 5
Maritime Heritage Festival July 25-27
Professional Disc Golf Association World Championship: August 12-16
Wind & Water Festival: Labor Day Weekend
Spirit of Halloweentown: October
Ritchie Bros Auctions: Winter 2015/TBD

10. OVERVIEW
• Seeking 250 attendees per day
• At the Old School & Old Town
• Eight top country bands
• $25 one day pass/$40 two day pass
• Kids one day pass $10/$15 two day pass
• Corn Hole throwing contest
MARKETING
Posters, counter cards
300 from Portland, Longview, Kalama ,St. Helens,
Scappoose, Rainier. Storefronts and western stores
Calendars on KOIN, KATU, KGW, Willamette Week
PDX Pipeline, Portland Events, Travel Oregon, Travel
Portland, Portland Western Bloggers, KPTV. The
Mercury
400 Cornhole groups statewide including major
colleges

11. RADIO
• ALPHA Broadcasting THE BULL
• On-air contests, morning show, 2 weeks of radio
spots, web ads, Facebook, Twitter and live remote
on May 17
• KGW.com & Events Calendar
BILLBOARD
Hwy 30 and Commercial
SOCIAL MEDIA
Facebook on City site, plus all 8 of the bands
664 likes, 11,000+ hits
CONTESTS & PROMOTIONS
Facebook, radio, Groupon and others

12. Met on April 4 with Ritchie Brothers
Next steps: Field trip to Ritchie Bros. North American Offices for
upcoming auction on May 30th

13. When? March 2015
Conference on Domestic Violence and Outreach in Rural Areas
100-200 attendees from throughout Oregon attend
Meeting scheduled for week of May 12

14. LCI 713 & Waterfront Redevelopment Update

16. NEW MATERIALS
Welcome package including online flipbook and printed insert for
various events in development. Goal to launch is May-June.
Created new haunted brochure for Ghost Convention and
Chamber Visitor Center.

17. Other Tourism Business

18. Next Meeting: June 12, 2014